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Chris K Leslie

Chris K Leslie Digital Operations

Chris K Leslie Blog Posts

Adwords is the Up-Bus of Today

Adwords is the Up-Bus of Today

Are you waiting on the Adwords Up Bus? Just like having a team full of sales people standing on the lot, waiting for things to happen, rather then p…

Being an Everyday HERO

Being an Everyday HERO

The Hero program that many General Motors dealerships are going through now was actually created here in Las Vegas by our Owner and Managers. There are …

Chatbots, BDC's of the Future?

Chatbots, BDC's of the Future?

Octane AI, a company that offers tools to create chatbots for Facebook Messenger, has developed a tool that packages a predefined message thread into an in…

Think Bigger Episode 3 - Email Automation

Think Bigger Episode 3 - Email Automation

I’m a huge fan of My buddy Jason Stum's work work and being asked to join him on the newly launched Think Bigger Podcast was a huge honor.&n…

My NADA Exhibit Recommendations

My NADA Exhibit Recommendations

More than 25,000 new-car and -truck dealers and their managers, as well as dealers from over 30 countries, auto industry executives and exhibitor staff…

Planning for a New Year

Planning for a New Year

  I've learned over the years that the best way to plan is to set big goals. Setting big goals does a few things. It allows you the ability to …

Mobile First Indexing is Here

Mobile First Indexing is Here

If I'm reading this correctly and if you still have varied versions of your site. They are now going to be looked at differently by google. So cont…

Building Effective Vendor Relationships

Building Effective Vendor Relationships

  There is a tendency for us automotive digital marketers to allow others the ability to dictate and demand our time. I’m not talking so mu…

How To: Snapchat On-Demand Geofilters

How To: Snapchat On-Demand Geofilters

Maybe it’s because of the whole Raiders moving to Las Vegas thing that got me started thinking about ways to geo target fans or attendees of an e…

Are You Paying For Out of Market Clicks?

Are You Paying For Out of Market Clicks?

I first have to give a shout out to my buddy Jason Stum who helped me identify a leak in our adwords budget. Once I started to dig in a bit more, I was …

10 Apps I Use to Get Work Done

10 Apps I Use to Get Work Done

            Priorities are like arms: If you think have more than a couple. You're either lyin…

What NADA 2016 Was Like In My Mind

What NADA 2016 Was Like In My Mind

  Even though it was literally right down the street from my office I didnt make it to NADA 2016. No problem though because I was able to imagine&n…

Instagram Ads for Car Dealerships

Instagram Ads for Car Dealerships

Instagram Ads for Car Dealerships A Step by Step How-To Guide What began as a simple photo-sharing app among friends has grown into a global community o…

4 Things I Learned Today...

4 Things I Learned Today...

    Every time I attend a conference I like to think about the things I learned that day. Today I attended a particular conference and kept asking myse…

7 Tools I Use Everyday to Save Our Dealership Money

7 Tools I Use Everyday to Save Our Dealership Money

It's easy to get drawn into the grasp of a sexy new vendor presentation. Huddling over slide decks and looking at all the pretty charts, graphs and color…

From Keyboards to Whiteboards

From Keyboards to Whiteboards

    The great thing about life in my opinion is our ability to choose. We don't always get to choose what happens to us. But, we do get to choose ho…

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