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Chris K Leslie

Chris K Leslie Marketing

Chris K Leslie Blog Posts

Advertise on TikTok

Advertise on TikTok

  With more than 500 million active users worldwide, TikTok presents an enormous opportunity to advertisers. Not only has TikTok surpassed Twitte…

Why Customers Aren't Opening Your Emails

Why Customers Aren't Opening Your Emails

According to a recently released survey by Adobe, the average person spends more than five hours a day checking their email. So, why are …

Ways to Spot Toxic Employees

Ways to Spot Toxic Employees

We all deal with toxic people in our workplace and navigating that field can feel like jumping through hoops. Sometimes the best way to avoid toxic people …

Even More Instagram Post Ideas.

Even More Instagram Post Ideas.

  Have you ever stared at your phone wondering what to post on Instagram, and come up blank? Happens to me all the time and is totally normal. We a…

Winning Copywriting Formulas

Winning Copywriting Formulas

  Take a look at three tried-and-true copywriting formulas that are perfect for email marketing, below. You can also use them on your social media …

Mangools Google Chrome Extension

Mangools Google Chrome Extension

Mangools Online Tools is one of the more versatile SEO tools around. From keyword research, link building, and rank tracking, Mangools is a set of…

Meet the robot that trains employees by acting like an awful customer

Meet the robot that trains employees by acting like an awful customer

    Are you trying to train your employees how to answer questions from customers with a variety of different needs? What you’re …

Car Wars Acquires Vistadash to Amplify Transparency in Automotive

Car Wars Acquires Vistadash to Amplify Transparency in Automotive

The inventor of Dynamic Number Insertion (DNI) has acquired the industry’s top marketing analytics provider to present dealers with the most holi…

15 Handy Instagram Tools.

15 Handy Instagram Tools.

Use these websites to find great-fit images that look fresh, creative, and inspiring (instead of distractingly fake like many stock photos). Try cropping o…

Full Stack Marketers Toolkit

Full Stack Marketers Toolkit

  A list of digital hacks and tools for full-stack marketers Research and Development BuiltWith - Web technology information…

Hang in there, we'll get to your video shortly

Hang in there, we'll get to your video shortly

Me & Ryan J Gerardi are back for another monthly installment of opinions and analysis (But, mostly opinions) of key conversations and developments …

Easily Sync FB Lead Ads With Your CRM

Easily Sync FB Lead Ads With Your CRM

  Getting your hands dirty in the details of marketing Is not for everyone and there are a lot of headaches sometimes that's for su…

10 Reasons to Get Certifications

10 Reasons to Get Certifications

We work in an industry that can come with many opportunities to earn certifications. Programs like DealerRater's certification can help a salesperso…

Why Knowledge Workers are our Future.

Why Knowledge Workers are our Future.

  What is a Knowledge Worker? I often describe myself as a knowledge worker or as the Internet defines it so eloquently, someone who wo…

Social Media Use in 2018

Social Media Use in 2018

          The biggest jump Pew saw in usage was on Instagram, with 35 percent of respondents now using the site…

Sharing Instagram Feed Posts to Stories

Sharing Instagram Feed Posts to Stories

When you come across something in feed that inspires you — like a post from a friend raising money for a cause or a photo of a new design from your f…

The Rational Madness Of The Used Car Salesman

The Rational Madness Of The Used Car Salesman

I love podcasts and today in my feed came the new Planet Money show which is all about how local dealer ads started. Really interesting to hear about t…

New Podcast Alert - Ryan & Chris :: AI vs. Machine Learning (and an Easter Egg)

New Podcast Alert - Ryan & Chris :: AI vs. Machine Learning (and an Easter Egg)

  How do all the algorithms around us learn to do their jobs? Well, apparently, nobody actually knows. Not the bots themselves, and not the peo…

Death of a BDC

Death of a BDC

“The more pessimistic your explanatory style, the easier it is to slip into learned helplessness.” ― David McRaney, You Are Not So Smart…

Being Driven, Not Desperate

Being Driven, Not Desperate

  Finding yourself in a desperate situation is pretty much a guaranteed experience in the world of sales. What really matters is the way you behave…

Be Scarce Not Scared

Be Scarce Not Scared

  Why do you look like everyone else, every other salesperson, every other marketing manager, every other sales VP, every other accountant, dog wal…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Why People Call Out Brands on Social Media

Why People Call Out Brands on Social Media

  The report was based on data conducted in July 2017 among 1,003 adults in the United States. Some 56% of Millennial respondents say they …

Technology is Not the Enemy of Commission Sales

Technology is Not the Enemy of Commission Sales

  The Luddites were 19th-century English textile workers (or self-employed weavers) who feared the end of their trade and protested against newly d…

15 Podcasts to Help Get you Through the Holidays

15 Podcasts to Help Get you Through the Holidays

          Whether you need something to listen to while you are waiting for other people in your family to get …

Walk-Ins to Web-Leads

Walk-Ins to Web-Leads

  It’s true, internet leads aren’t what they used to be. But that doesn’t mean we need to throw out the baby with the bath water …

My Digital Dealer Itinerary

My Digital Dealer Itinerary

Monday, 18 September 2017 Why Bass-Ackwards Will Take You Forward -- How to Be Successful in Tomorrow’s Market Room: Champagne 3 10:00 A…

Personal Branding Through Contribution

Personal Branding Through Contribution

Are you the kind of person who is really interested in building out your own personal brand but don’t know where to start?  In all honesty it…

The Problem With Dealer Discounts

The Problem With Dealer Discounts

as part of my job I make sure that our pricing across the World Wide Web is consistent and accurate.  the problem though is that everyone seems t…

Process Like a Boss

Process Like a Boss

Process is everything in a dealership. without it you can be assured that you are setting yourself up for failure. This isn't a new concept by any m…

How to Upload Photos to Instagram from Mac

How to Upload Photos to Instagram from Mac

  Instagram is arguably the best photo sharing app. Yeah, you read that right – it’s an app. And therefore, some users don’t …

5 Morning Routines I Can't Live Without

5 Morning Routines I Can't Live Without

With the goal of becoming a better writer/blogger It’s just a personal accountability thing that I’ve decided to put myself through. And…

Adwords is the Up-Bus of Today

Adwords is the Up-Bus of Today

Are you waiting on the Adwords Up Bus? Just like having a team full of sales people standing on the lot, waiting for things to happen, rather then p…

Being an Everyday HERO

Being an Everyday HERO

The Hero program that many General Motors dealerships are going through now was actually created here in Las Vegas by our Owner and Managers. There are …

Chatbots, BDC's of the Future?

Chatbots, BDC's of the Future?

Octane AI, a company that offers tools to create chatbots for Facebook Messenger, has developed a tool that packages a predefined message thread into an in…

Think Bigger Episode 3 - Email Automation

Think Bigger Episode 3 - Email Automation

I’m a huge fan of My buddy Jason Stum's work work and being asked to join him on the newly launched Think Bigger Podcast was a huge honor.&n…

My NADA Exhibit Recommendations

My NADA Exhibit Recommendations

More than 25,000 new-car and -truck dealers and their managers, as well as dealers from over 30 countries, auto industry executives and exhibitor staff…

Planning for a New Year

Planning for a New Year

  I've learned over the years that the best way to plan is to set big goals. Setting big goals does a few things. It allows you the ability to …

Mobile First Indexing is Here

Mobile First Indexing is Here

If I'm reading this correctly and if you still have varied versions of your site. They are now going to be looked at differently by google. So cont…

Building Effective Vendor Relationships

Building Effective Vendor Relationships

  There is a tendency for us automotive digital marketers to allow others the ability to dictate and demand our time. I’m not talking so mu…

How To: Snapchat On-Demand Geofilters

How To: Snapchat On-Demand Geofilters

Maybe it’s because of the whole Raiders moving to Las Vegas thing that got me started thinking about ways to geo target fans or attendees of an e…

Are You Paying For Out of Market Clicks?

Are You Paying For Out of Market Clicks?

I first have to give a shout out to my buddy Jason Stum who helped me identify a leak in our adwords budget. Once I started to dig in a bit more, I was …

10 Apps I Use to Get Work Done

10 Apps I Use to Get Work Done

            Priorities are like arms: If you think have more than a couple. You're either lyin…

What NADA 2016 Was Like In My Mind

What NADA 2016 Was Like In My Mind

  Even though it was literally right down the street from my office I didnt make it to NADA 2016. No problem though because I was able to imagine&n…

Instagram Ads for Car Dealerships

Instagram Ads for Car Dealerships

Instagram Ads for Car Dealerships A Step by Step How-To Guide What began as a simple photo-sharing app among friends has grown into a global community o…

4 Things I Learned Today...

4 Things I Learned Today...

    Every time I attend a conference I like to think about the things I learned that day. Today I attended a particular conference and kept asking myse…

7 Tools I Use Everyday to Save Our Dealership Money

7 Tools I Use Everyday to Save Our Dealership Money

It's easy to get drawn into the grasp of a sexy new vendor presentation. Huddling over slide decks and looking at all the pretty charts, graphs and color…

From Keyboards to Whiteboards

From Keyboards to Whiteboards

    The great thing about life in my opinion is our ability to choose. We don't always get to choose what happens to us. But, we do get to choose ho…

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