Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Chris K Leslie

Chris K Leslie Marketing

Exclusive Blog Posts

Rock's Rants: Training (Lack Thereof)

Rock's Rants: Training (Lack Thereof)

Here's what I've noticed in dealerships: the problem isn't just a lack of training, it's the general lack of a thought process that any tra…

The Hidden Costs in Your CRM

The Hidden Costs in Your CRM

The CRM is arguably one of the most essential tools for the dealership other than the DMS. However, one thing to note and consider are all of the hidden fe…

WEBINAR RECORDING - 5 Tips for Improving Customer Engagement in Every Customer Interaction

WEBINAR RECORDING - 5 Tips for Improving Customer Engagement in Every Customer Interaction

The online and offline worlds are colliding. Customers carry pocket-sized computers everywhere they go, but that doesn’t mean that personal face-…

Why Human Capital Management?

Why Human Capital Management?

“People don’t leave companies, they leave managers”  I love this quote by John Stemph, Ex-CEO of Wells Fargo. It does a great job…

6 Must-Have Tools for Automotive Sales & Marketing Success

6 Must-Have Tools for Automotive Sales & Marketing Success

For automotive sales and marketing success, there are six must-have solutions that every dealership should put to work. Think of them as the essential tool…

Even More Instagram Post Ideas.

 

Have you ever stared at your phone wondering what to post on Instagram, and come up blank? Happens to me all the time and is totally normal. We all post a ton of sales related content but that stuff can quickly get boring. 

So what should you do on those days where you know you should post but don’t have any ideas?

 

#1: Share Highlights From Your Dealership

The next time you’re in a pinch for ideas, consider spotlighting a member of your dealership — it’s a great way to build trust and affinity with your audience!

 

 

#2: Share Quotes

People often think of quotes as good “filler content” — the kind of thing you post when you’re completely out of other ideas. Go find awesome quotes from your OEM's CEO. 

 

 

#3: Share Your Favorite Social Media Holidays

From #NationalDonutDay to #InternationalCoffeeDay, there are TONS of social media holidays that are perfect for filling out your content calendar when you’re in a pinch!

 

 

#4: Share Lifestyle Content

“Lifestyle content” doesn’t really fit a specific genre or category. It can be anything from a food overlay to photos of a beach at sunset — or something else entirely! Use your creative eye.

 

 

#5: Share User-Generated-Content (UGC) From Your Community

This is a great way to share your customers pics of their own cars. I like to follow folks who have tagged us in pictures before and look for them in our feeds for opturtinityies to regard their posts.

 

 

#6: Share Behind-the-Scenes Content

If you’re looking for a solution to those “what to post on Instagram” blues, you should consider diving into some behind-the-scenes content. Walk around the service bays or head into the body shop for some quick video content of people working.

 

 

#7: Share Stock Photography, Animations, and Videos

While stock photography may have had a bad reputation in the past, the times have changed and using stock photos on Instagram has actually become a big trend!

 

 

At the end of the day, there’s no limit to what you can post to Instagram — all it takes is a little creativity! You can do it. I believe in you. 

 

John Finucane

Awesome Tips! There is definitely a surge in stock photography use on social media but I don't think that's for any other reason than they're easy to source & custom content creation is a huge task.

John Finucane - CarData, Inc. | www.cardata.us | @cardataus on IG

Dan Knoblock

Chris, good stuff! Dealers can post employee birthday parties, customers picking up their new car, Christmas parties, employees anniversaries, new models of cars, brakes, engines, and just about anything. Pictures tell a thousand words and people never stop looking, reflecting, or hoping. 

Dean Love

Great ideas - thank you for sharing!

 Unlock all of the community & features  Join Now