Have you ever stared at your phone wondering what to post on Instagram, and come up blank? Happens to me all the time and is totally normal. We all post a ton of sales related content but that stuff can quickly get boring.
So what should you do on those days where you know you should post but don’t have any ideas?
#1: Share Highlights From Your Dealership
The next time you’re in a pinch for ideas, consider spotlighting a member of your dealership — it’s a great way to build trust and affinity with your audience!
#2: Share Quotes
People often think of quotes as good “filler content” — the kind of thing you post when you’re completely out of other ideas. Go find awesome quotes from your OEM's CEO.
#3: Share Your Favorite Social Media Holidays
From #NationalDonutDay to #InternationalCoffeeDay, there are TONS of social media holidays that are perfect for filling out your content calendar when you’re in a pinch!
#4: Share Lifestyle Content
“Lifestyle content” doesn’t really fit a specific genre or category. It can be anything from a food overlay to photos of a beach at sunset — or something else entirely! Use your creative eye.
#5: Share User-Generated-Content (UGC) From Your Community
This is a great way to share your customers pics of their own cars. I like to follow folks who have tagged us in pictures before and look for them in our feeds for opturtinityies to regard their posts.
#6: Share Behind-the-Scenes Content
If you’re looking for a solution to those “what to post on Instagram” blues, you should consider diving into some behind-the-scenes content. Walk around the service bays or head into the body shop for some quick video content of people working.
#7: Share Stock Photography, Animations, and Videos
While stock photography may have had a bad reputation in the past, the times have changed and using stock photos on Instagram has actually become a big trend!
At the end of the day, there’s no limit to what you can post to Instagram — all it takes is a little creativity! You can do it. I believe in you.