Automotive Group
Advertise on TikTok
With more than 500 million active users worldwide, TikTok presents an enormous opportunity to advertisers. Not only has TikTok surpassed Twitter and Snapchat in popularity but it’s also less saturated with ads than its older counterparts. The visual app—which allows users to edit and share 15-second videos with built-in filters, effects, and music—has truly shaken up the marketing world with its unprecedented virality.
Create a TikTok Ads Account
To create your first ad campaign, visit the TikTok Ads home page and click on the Create an Ad button.
Because TikTok Ads is still in beta, the process of setting up ads isn’t entirely online yet. When you click the button, a form pops up requesting details to set up your account. After you submit this information, a representative will get in touch with you to set up your TikTok Ads account.
Create a TikTok Ad Campaign
In the TikTok Ads dashboard, click the Campaign tab at the top of the page and then click the Create button.
Next, choose a campaign objective, which is the primary goal of your ad. You can choose from three options: Traffic, Conversions, and App Install.
To set your budget at the campaign level, select either the Daily Budget or Total Budget option under Settings. Note that both the daily budget and total budget must be at least $500.
Set Your TikTok Ad Placements, Details, and Targeting
The next step is to create an ad group for your campaign and choose your placements and targeting.
There’s an option for automatic placements, where TikTok determines where your ad would perform best and places it there.
Once you’ve selected your preferred placements, follow the prompts to enter all of the details necessary to start running your ad, including any relevant URLs, display names, images, and categories. You can also select up to 20 keywords to describe your website.
The Targeting section lets you define the target audience for your ads. Set parameters for location, age, gender, languages, interests, devices, and more to attract the right audience for your ads.
Control Your TikTok Ad Spend, Duration, and Goals
Now you’re ready to choose a budget, schedule, and goal for your TikTok ads.
Set a Budget and Schedule
In the Budget & Schedule section, set the budget for the ad group. You can choose either a daily budget (the amount you’re willing to spend each day) or a total budget (the total amount you’re willing to spend for the duration of the schedule). Note that there’s a $50 minimum for the daily budget and total budget at the ad group level.
Also, choose the scheduled duration for your ads. Dayparting allows you to select specific times of the day or week on which to run your ad.
Design Your Ad Using TikTok’s Video Creation Kit
When it comes to designing the creative assets for your ad, the process is fairly straightforward. TikTok ads can be horizontal, vertical, or square videos and images. The best thing about the ads platform is a tool called the Video Creation Kit, which provides video and image templates you customize using your existing images. It also comes with 300+ options for free background music.
TikTok currently allows the following ad types: brand takeovers, in-feed ads, and hashtag challenges.
Now that you have the steps to creating and running your own TikTok ads. Do you think the platform is another social media outlet you are going to use?
Also, who here is on TikTok?
Based in Las Vegas, NV. Chris mainly writes about Automotive, Marketing, Fitness and the Internet of things.
Automotive Group
Why Customers Aren't Opening Your Emails
According to a recently released survey by Adobe, the average person spends more than five hours a day checking their email.
So, why are people not opening your emails?
1. You're sending too many emails.
If you’re inundating folks, they may feel overwhelmed and start glossing over them. The Adobe survey didn’t specify what constitutes “too many emails,” but if you’re trying to increase click rates and hit your email-marketing benchmarks by sending a high volume of messages, it’s probably backfiring.
If you are sending your mass emails using the same servers as your normal emails. You could be setting yourself up for delivery issues.
2. Your emails are poorly written or too long.
The message is clear. People would rather read interesting emails, and they delete boring ones. Some of the more advanced email platforms like Gmail actually notice peoples's habits and eventually place senders that typically get deleted into a spam filter.
Why not try adding some GIF's or some fun pictures.
3. You aren't personalizing your emails.
Nearly 20 percent of people said they felt most frustrated by expired offers. Keep that data in mind when personalizing emails. Send offers with enough time for someone to open the email and get to your store or website. This way they can actually use the offer rather than delete it because it’s no longer valid.
There's nothing worse then getting an expired offer in your inbox.
4. They’ve already bought what you’re advertising.
Try to make sure whoever you're sending it to hasn't bought a new vehicle in the last year. I know that maybe they might have someone else in the house who might be interested in a car. But in most cases we end up fielding calls from pissed off customers who want the new incentives.
Segment out your database when sending emails. In most CRM's you can build and save different types of lists.
What other tips and tricks do you use to help make sure people open your emails?
Based in Las Vegas, NV. Chris mainly writes about Automotive, Marketing, Fitness and the Internet of things.
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Automotive Group
Even More Instagram Post Ideas.
Have you ever stared at your phone wondering what to post on Instagram, and come up blank? Happens to me all the time and is totally normal. We all post a ton of sales related content but that stuff can quickly get boring.
So what should you do on those days where you know you should post but don’t have any ideas?
#1: Share Highlights From Your Dealership
The next time you’re in a pinch for ideas, consider spotlighting a member of your dealership — it’s a great way to build trust and affinity with your audience!
#2: Share Quotes
People often think of quotes as good “filler content” — the kind of thing you post when you’re completely out of other ideas. Go find awesome quotes from your OEM's CEO.
#3: Share Your Favorite Social Media Holidays
From #NationalDonutDay to #InternationalCoffeeDay, there are TONS of social media holidays that are perfect for filling out your content calendar when you’re in a pinch!
#4: Share Lifestyle Content
“Lifestyle content” doesn’t really fit a specific genre or category. It can be anything from a food overlay to photos of a beach at sunset — or something else entirely! Use your creative eye.
#5: Share User-Generated-Content (UGC) From Your Community
This is a great way to share your customers pics of their own cars. I like to follow folks who have tagged us in pictures before and look for them in our feeds for opturtinityies to regard their posts.
#6: Share Behind-the-Scenes Content
If you’re looking for a solution to those “what to post on Instagram” blues, you should consider diving into some behind-the-scenes content. Walk around the service bays or head into the body shop for some quick video content of people working.
#7: Share Stock Photography, Animations, and Videos
While stock photography may have had a bad reputation in the past, the times have changed and using stock photos on Instagram has actually become a big trend!
At the end of the day, there’s no limit to what you can post to Instagram — all it takes is a little creativity! You can do it. I believe in you.
Based in Las Vegas, NV. Chris mainly writes about Automotive, Marketing, Fitness and the Internet of things.
3 Comments
CarData, Inc.
Awesome Tips! There is definitely a surge in stock photography use on social media but I don't think that's for any other reason than they're easy to source & custom content creation is a huge task.
John Finucane - CarData, Inc. | www.cardata.us | @cardataus on IG
Kia of East Syracuse
Chris, good stuff! Dealers can post employee birthday parties, customers picking up their new car, Christmas parties, employees anniversaries, new models of cars, brakes, engines, and just about anything. Pictures tell a thousand words and people never stop looking, reflecting, or hoping.
Automotive Group
Winning Copywriting Formulas
Take a look at three tried-and-true copywriting formulas that are perfect for email marketing, below. You can also use them on your social media feeds or in blog headlines, too! That way, you reach your audience no matter where they are.
Formula 1: F-A-B
With the F-A-B formula (which stands for Features, Advantages, Benefits), you can touch on your product’s bells and whistles, but you focus on why a person would find your product beneficial.
Here’s the breakdown:
- Feature: Briefly explain the elements of your product. Keep it short and sweet.
- Advantages: Highlight why these features are unique and how they can make a difference in your customer’s business, life, etc.
- Benefits: Showcase the value of your product and how it can solve your customer’s problems.
Formula 2: P-A-S
This copywriting formula works best if you focus on the “A” aspect. To “agitate,” you need to stir up all the negative emotions attached to their problem. Make the reader squirm in their seat. Get inside their head.
Let’s take a look at how it works:
- Problem: State your audience’s issue.
- Agitator: Agitate the problem by talking about why it’s a problem in the first place.
- Solution: Solve your audience’s issue by presenting your product or service as the solution.
Formula 3: A-I-D-A
A-I-D-A is arguably one of the most-used copywriting tactics of all.
This is a classic formula for selling, so it makes sense to deploy it in an email environment where you want readers to take action and move from their inboxes to the next stepping stone in the conversion path.
Here’s the breakdown:
- Attention: Catch the reader’s eye.
- Interest: Pique their interest with a compelling setup.
- Desire: Make them crave the thing you’re offering.
- Action: Tell them how to get the thing.
Copywriting formulas are great ways to make sure you communicate your message clearly and in a way that will be most receptive to your customers.
Different formulas work for various messages, so keep testing and tracking what you learn from each formula.
What forumula do you prefer?
Post in the comments an email template you have that’s uses one of these formulas.
Looking for some inspiration? Check Out Really Good Emails
Based in Las Vegas, NV. Chris mainly writes about Automotive, Marketing, Fitness and the Internet of things.
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Automotive Group
Mangools Google Chrome Extension
Mangools Online Tools is one of the more versatile SEO tools around. From keyword research, link building, and rank tracking, Mangools is a set of tools that offer reliability.
The new Mangools Google Chrome extension is one of these additions to this versatile set of tools that integrate well with its main tool. Here’s a look at what it can do, and how it helps Mangools become a more functional tool.
Starting up
To begin using the Mangools Google Chrome Extension, all you have to do is to sign-in to your Mangools account, and all of the features can be used. To begin using the tool, all you have to do is to go to a website and click on the tool icon.
Overview
The first part of this tool is the Overview, which allows you to see general page info such as domain authority, page authority, trust flow, and citation flow. Along with these, you also get to view the Alexa Rank, referring IPs, and the number of Facebook shares. You also have the option to show data for an individual web page, or for the domain itself.
Backlinks
The second part of the Chrome extension allows us to view backlinks for each website, which is essential for our link building efforts. This allows you to see the ratings for each link, allowing you to track down both high and low-quality links that may affect website traffic.
You can also instantly click and access these links, from which you can allow the Mangools extension to analyze a new domain. Having this ability helps you assess multiple websites more quickly, which makes looking our for domains and backlinks a more convenient task.
On-page SEO
Perhaps the most in-depth feature of the Mangools Chrome extension, this section allows you to provide a quick evaluation of your website. For starters, you can view the SERP presence to see how your domain would look like in Google’s search results, and search for header tags.
You can also view keywords and page loading speeds in this section as well, along with possible suggestions to improve the performance of the latter. Lastly, the social part gives you a preview of how your website will look like when it is shared on Facebook or Twitter.
Rank Tracking
The last feature of the tool allows you to track keywords using the Mangools SERPWatcher. The Chrome extension will automatically track keywords that can be tracked, with the option of adding more after accessing SERPWatcher.
Verdict
Google Chrome extensions are small reliable tools that make doing SEO a much more efficient process. The Mangools Google Chrome Extension is one example of that, as it helps make certain processes much smoother, and allow us to do more in a single tool package.
What About You?
We all have our preferred tools. What's something you can't live without?
Based in Las Vegas, NV. Chris mainly writes about Automotive, Marketing, Fitness and the Internet of things.
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Automotive Group
Car Wars Acquires Vistadash to Amplify Transparency in Automotive
The inventor of Dynamic Number Insertion (DNI) has acquired the industry’s top marketing analytics provider to present dealers with the most holistic and actionable insight.
November 19, 2018 -- Car Wars, the artificial intelligence (AI) phone solution for more than 13,000 dealerships, announced today its acquisition of Vistadash, the only agnostic digital marketing reporting platform supplying dealers with critical metrics.
The concept of DNI evolved decades ago when Van Tuyl Group (now Berkshire Hathaway Automotive) needed a way to track phone calls from online referral sources and keywords. To effectively tie a phone call to the digital campaign that led to it, Car Wars developed DNI -- ultimately the first to do so in automotive.
Car Wars remains the innovative leader for DNI in the industry, being the first to send events based on call outcomes into Google Analytics. Through a unique combination of artificial and human intelligence, Car Wars delivers insight on each phone call’s results, ultimately pinpointing which online sources led to Sales and Service appointment opportunities, all the way to booked appointments.
Vistadash is leading the industry in standardizing marketing metrics, and worked alongside Car Wars to organize the way phone call events are pushed into analytics platforms. Once events are in the platform, Vistadash then incorporates CRM data to tie appointment numbers to units sold and serviced, providing full visibility into each campaign. With better CPE (Cost Per Engagement) insight, dealers can adjust marketing dollars to more effectively meet goals.
Car Wars’ purchase of Vistadash also gives dealers an added layer of transparency and uniformity. Car Wars already consults dealers on phone processes; now the company has positioned itself as the true expert in digital ad spend as well. The integration of Vistadash and Car Wars tracking tags will allow for a more straightforward setup experience for every dealer, and product development teams will make phone call metrics more visible and actionable inside Vistadash. Additionally, Vistadash will continue to be an agnostic platform and will integrate with every DNI provider in the space.
“This acquisition makes sense because we’re not only the creators, but the leaders in DNI, remaining at its forefront all these years,” said Cassie Broemmer, Partner and Executive Vice President of Business Development at Car Wars. “While a phone call is the most pivotal conversion channel at the dealership, most dealers still aren’t tracking those events the way they should be nor are they optimizing digital marketing most effectively. Now that our product is tied more closely to Vistadash, this makes us a more complete solution in measuring marketing outcomes.”
Dan Moore, President of Vistadash, said, “We couldn’t be more excited about this acquisition, given the fact that both Car Wars and Vistadash provide an agnostic view of which marketing channels are providing the best results.”
Broemmer further adds that Moore will remain President of Vistadash, and will be responsible for bringing the two companies together to elevate marketing insights for automotive. Dealers using both Car Wars and Vistadash can expect a more seamless platform experience. Be on the lookout for new development and groundbreaking synergy from both platforms.
About Car Wars
Car Wars leverages human reviews, artificial intelligence and CRISP metrics to equip Sales and Service departments with everything they need to Own The Phone. By listening to and categorizing 100% of inbound and outbound calls at a dealership, Car Wars provides managers with insight into how every call is handled, alerts them when an opportunity needs attention and actively improves phone performance in both Sales and Service. For more information, visit carwars.com.
About Vistadash
Vistadash is the automotive industry’s premier marketing intelligence tool, giving automotive dealers the ability to consolidate and simplify reporting, as well as measure the quality of their online and offline marketing campaigns based on engagement. Its clear, user-friendly interface displays all the latest data trends at a glance, allowing users to quickly and easily analyze information and encourage smarter marketing decisions. For more information, please visit vistadash.com.
Based in Las Vegas, NV. Chris mainly writes about Automotive, Marketing, Fitness and the Internet of things.
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Automotive Group
15 Handy Instagram Tools.
Use these websites to find great-fit images that look fresh, creative, and inspiring (instead of distractingly fake like many stock photos). Try cropping or rotating images to make them your own.
Mix in a few of these photos that make sense in your niche so you can ramp up your posting schedule to once per day. Just be sure to write strong, original captions too.
Pexels provides high-quality, free stock photos that you can use without attribution in any personal or business project.
Results are not limited to photos posted to their site — their search automatically pulls in other popular photos from Pixabay and Flickr that are available for free use. They even have a section for hi-res video.
Beautiful, free photos gifted by the world’s most generous community of photographers. You’ll be hard pressed to find more appealing, no-strings-attached photos for general use.
It’s tough to find a photo focusing on many specific, niche subjects. But, that’s where a paid service like Depositphotos or Shutterstock can fill in the gaps. And you’ll often find that you can make seemingly irrelevant image fit when you add a bit of text to them!
Burst is a free stock photo platform powered by Shopify. Pick from thousands of royalty-free images shot by photographers around the world and organized by category. You do not need to be a Shopify customer to use Burst.
Create Dead-Simple Designs (Even If You’re Not a Tech-Savvy Designer)
Remember: You’re not limited to posting only photos on Instagram.
Huge Instagram accounts like Shopify, Starbucks, and Netflix regularly mix in posts featuring graphic designs or screenshots to help their feed stand out to new subscribers. (And with an almost 28 million combined followers, they’re not bad role models to learn from.)
While photographs are one of the most-common Instagram post types, sometimes you need to add a dash of variety to keep your followers interested and engaged! Maybe work in a special offer, a design featuring a happy customer’s review, or a quick tip. Whatever the case, make sure that even these images look polished and professional.
Whether you’re designing a new blog image or Instagram quote, you need graphics that make your brand look polished and put-together.
It’s easier than you think to avoid that thrown together, amateur look that many stores fall into by default.
The secret? An image creation tool that’s so simple you’ll actually want to use without throwing your laptop out a window.
Fortunately, options for graphic design tools that save you time and provide helpful templates have expanded in the past few years.
Love slick-looking designs, but still want the simplicity of a template? This tool makes drag-and-drop design easy.
Easil features modern, edgy templates for Social Media Templates, GIFs, infographics and more. [Web]
A friendly drag-and-drop editor with tons of presets and templates to make your designs quick and easy. It’s free to start, but you’ll have to pay for premium images and most custom templates or to upload your own fonts. [Web, iOS, and Android]
A quick-and-dirty tool for creating very simple text overlays on photos. It doesn’t boast advanced features, but it’s great for the simplest compositions. [Web]
Create beautiful graphics and videos in minutes. Spark sports tons of templates that require little-to-no prior design knowledge. However, it’s not highly flexible if you’re looking for a custom design. [Web, iOS, and Android]
A great alternative to Canva, Snappa provides tons of free images, icons, and presets baked-in — and it’s easy to use. [Web]
The granddaddy of photo editing tools. Photoshop is truly a beast of an application and it can produce great results — but only if you have the time-intensive training to master the tool and the extra budget. [Windows and OSX]
Want to outsource design entirely? Pay a flat monthly rate for unlimited designs and revisions from a professional graphic designer.
This service could become a lifesaver if you have heavy design needs but aren’t ready to hire a full-time designer.
A huge collection of free and paid icons to use in your next design project. Just hit the “free” filter button when searching results. [Web]
Does Your Instagram Audience Love Quote Images Too? Create More in a Couple of Taps.
Instagram powerhouses like Foundr Magazine have grown awe-inspiring audiences of well over 1 million followers by mastering the art of the Instagram quote image. With the right tools, you can follow their example.
iOS users can grab this app for easy quote image creation. Input your text, then adjust the styling, filters, overlays, and cropping in just a few taps. [iOS Only]
Choose from thousands of templates to add great looking captions to photos. Over makes it a snap to adjust the filters and masking to fine-tune your image’s final look. [iOS Only]
Add eye-catching text to any photo in seconds with this paid app for iOS or Android. It also includes dozens of quotes built-in in case you’re running low on ideas. [iOS and Android]
Based in Las Vegas, NV. Chris mainly writes about Automotive, Marketing, Fitness and the Internet of things. He is the resident Nerd and in charge of various things like Marketing for a group of family-owned dealerships.
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Automotive Group
Full Stack Marketers Toolkit
A list of digital hacks and tools for full-stack marketers
Research and Development
- BuiltWith - Web technology information profiler tool. Find out what a website is built with.
- SpyFu - Search for any competitor. Download their keywords. It's that simple. Learn competitors' PPC and SEO tricks and avoid their mistakes.
- Wappalyzer - A cross-platform utility that uncovers the technologies used on websites.
- Can Snippet CE - A content element to render code snippet of various programming languages. Hover over features you like and copy the code directly.
- What Runs - A free browser extension that helps you identify technologies used on any website at the click of a button.
Design and Development
- CSS Peeper - Get access to the useful styles with our Chrome extension. Our mission is to let Designers focus on design, and spend as little time as possible digging in a code.
- Window Resizer - Resize the browser window to emulate various screen resolutions. This extension re-sizes the browser's window in order to emulate various resolutions
- Colorzilla - ColorZilla includes a Color Picker, Eye Dropper, Gradient Generator and many additional advanced color tools
- EffinAmazing A/B Testing Calculator - This extension allows you to calculate the statistical significance and conversion rate of your A/B tests.
Photo and Video
- Loom - Easy and free screen recorder for Mac, Windows, and Chromebooks. Record your camera and screen with audio directly from your Chrome browser
- Social Blade - The best of Social Blade Stats right on YouTube, TwitchTV, Twitter and Instagram.
- Cloud App - CloudApp screen recorder software for Mac and PC. Record video, webcam, GIFs, capture your screen and share it instantly to the cloud, all in one and easy-to-use.
- Search by Image - This extension allows you to initiate a Google search using any image on the web.
- Crello - The simplest online image editor. Create your own designs — posts, covers, graphics, and posters using the best software on the web.
- TubeBuddy - TubeBuddy is The Premier YouTube Channel Management and Video Optimization Toolkit
Public Relations
- #JournoRequest #PRRequest - Both #journorequest and #prrequest allow for Journalists and PRs to interact with each other productively.
- Awario - Track mentions of your brand and competitors across the web, discover your niche influencers, engage with customers, and find new sales leads on social
- PressHunt - Press Hunt is a searchable database of 500,000 journalists categorized by what they're statistically most likely to write about.
- Exposure Cards - Exposure Cards is the place to explore underrated and interesting content from all over the Internet, and submit your own to get free exposure, starting at 50 clicks.
- Get Tech Press - Get access to 3000+ tech journalists, Growth Hacks, Submit sites, Facebook groups and more.
- MissingLettr - Clever social campaigns, analytics and engagement tools for companies that blog. Missinglettr turns each of your blog posts into a 12-month social campaign, which is then dripped out to your social channels. Each campaign is designed to engage with your audience and drive traffic back to your site.
SEO and Competitor Analysis
- SEOQuake - Get all the details behind both the internal and external links on any webpage, including URLs, anchor texts and link types.
- KeywordsEverywhere - A FREE browser add-on for Chrome and Firefox that shows search volume, CPC and competition on websites used by Internet Marketers
- Check my links - A link checker that crawls through your web page and looks for broken links.
- SimilarWeb - See website traffic and key metrics for any website, including engagement rate, traffic ranking, keyword ranking and traffic source.
- Effin Amazing UTM - Easy to use UTM tracking code builder/generator.
- Majestic Backlink Analyzer - Get instant link counts and see who is linking to the page you are browsing without having to go to a separate link analysis tool
- SERP Timizer - SEO tool for link building, website audit and keyword monitoring.
- Snippet Optimizer - Allow webmasters and content publishers to strategically construct page titles and meta description tags that will result in aesthetically-pleasing or eye-catching listings in Google's organic search results
Lead generation and Conversion
- Crystal - By analyzing public data and text, Crystal can generate personality reports for your contacts and anyone in our database.
- Hunter.io - Hunter lets you find the people behind a website and their email addresses
- GoPinLeads - GOOGLE MAPS data extractor tool to create actionable lists of leads
- Dux Soup - Clever Browser add-on for LinkedIn simplifying Lead Generation and Business Development.
- LinkedIn Contacts Export - Export your LinkedIn contacts
- Contact Out - Linkedin profiles: You'll see phone numbers, email addresses, and links to social media profiles
- LeadCandy - Lead Generation and Sales Intelligence solution for
- B2B Sales and Marketing teams
- ThreadRadar - Jump into the conversation when your product or a topic you care about is mentioned on Reddit, Hacker News, Indie Hackers, or Product Hunt.
- ProveSRC - Boosts your credibility, conversions and sales by showing off who has enjoyed your website in real time.
- MixMax - Send engaging emails with instant scheduling, free unlimited email tracking, polls, and surveys right in Gmail.
- Share email as a link - Create a shareable link for one of your emails. You can then reference it in any chat conversation like Skype, WhatsApp, Slack, iMessage, Facebook Messenger, Github, etc.
Social Media
- Tweepi - Get more twitter followers fast with Tweepi's Twitter tools. Use our unfollow app and followers app to get followers on Twitter daily.
- FB Pixel Helper - The Facebook Pixel Helper is a troubleshooting tool that helps you validate your pixel implementation.
- RiteTag - Get instant hashtag suggestions for images and text, anywhere on the web and mobile. A must-have for Instagram and Pinterest.
- CrewwCoins - Reward your employees with coins for social media posts. Creww creates a distribution channel for your content via social networks of your team members.
- Tag Predict - Online hashtags predictions and live statistics. Good for all social media site and all non-social media sites, even your own website.
- RiteForge - Schedule remarkable posts with instant hashtags, emojis, GIFs and CTAs
- RiteBoost - Improve the ROI of your posts with one click, right in your favorite scheduling tool. Enhance your posts with hashtags, emoji, GIFs and CTAs on links in a single click.
Content and Productivity
- Cite This For Me: Web Citer - Automatically create website citations in the APA, MLA, Chicago, or Harvard referencing styles at the click of a button. Simply browse to the page you wish to cite and click the button to generate a correctly formatted citation.
- BlockSite - Stay focused and improve productivity. Easily block any distracting or harmful website. Stop procrastination once and for all!
- Marinara Pomodoro Timer - Pomodoro time management assistant.
- OneTab - Save up to 95% memory and reduce tab clutter
- Ahrefs - Content explorer tool. Content Explorer is a great content research tool for copywriters and content marketers. Find the most shared content on any topic.
Based in Las Vegas, NV. Chris mainly writes about Automotive, Marketing, Fitness and the Internet of things. He is the resident Nerd and in charge of various things like Marketing for a group of family-owned dealerships.
1 Comment
Automotive Group
Hang in there, we'll get to your video shortly
Me & Ryan J Gerardi are back for another monthly installment of opinions and analysis (But, mostly opinions) of key conversations and developments in the auto and tech industries.
The conversation was recorded July 5th, the bulk of which is about video marketing and auto dealers.
This episode was inspired by a post I wrote for The Next Up last year titled
"You Shouldn’t Be Using Video in Your Marketing Strategy"
We talk at length about what it really takes for dealers to be effective with video in their marketing strategy.
As usual, we also get into other topics such Artificial Intelligence, Robotics, Tesla production (or lack thereof), the future of road systems, and more.
Let us know what you think in the comments below.
Based in Las Vegas, NV. Chris mainly writes about Automotive, Marketing, Fitness and the Internet of things. He is the resident Nerd and in charge of various things like Marketing for a group of family-owned dealerships.
No Comments
Automotive Group
Easily Sync FB Lead Ads With Your CRM
Getting your hands dirty in the details of marketing Is not for everyone and there are a lot of headaches sometimes that's for sure. Spending time figuring out why something isn't working can take time and patience.
For those of us who like Roll Our Own when it comes to certain types of marketing it can be very rewarding though to see results come in that are directly driven from your efforts.
Over the new few months, I'm going to be publishing a semi-frequent series focused solely on how you can do things with Facebook and Instagram ads like create your own product catalogs, custom event audience and lead ads that sync with your CRM.
If there is something that you just can't seem to figure out. Post it in the comments and me or another awesome DS'r will do our best to help you out.
The Way it Used to Be
During the Dark Age before Facebook Lead Ads, people had to manually fill each field with their data: email, name, telephone number and so on.
End result? ZERO leads. Or at least less leads
Out with the old, In with the new
Facebook Lead Ads automatically pre-fills the ad form fields with the users' personal info, as soon as they click on it. Reducing friction for customers who are interested in a vehicle.
** Ok this seems too good to be true. What’s the catch?
Well, here is the catch. To insert the new leads to your CRM , you need to constantly export or import the CSV files. Or manually add them to your CRM. But, aint nobody got time for that.
Luckily, LeadsBridge came up with LeadsBridge Lead Ads sync tool that allows you to sync the leads you generate in real-time with your CRM.
I currently use the heck out of Leadsbridge and have included some screenshots below from some of the actual #Bridges I have built in my acct.
Not only does it just pass on customer info, but it can pass information that you have built in a product catalog ad like VIN number.
You can also create "Bridges" that include information you might want to pass yourself. For example stock numbers.
And the best part? No complex manual work is needed.
I am not sure of any other company out there that has these types of direct integrations with automotive CRM's. When you look at their integration page they have just about every automotive CRM listed in there.
If you know of any company out there doing something this in-depth please share in the comments.
Based in Las Vegas, NV. Chris K Leslie mainly writes about Automotive, Marketing, Fitness and the Internet. He heads up Digital Marketing for the Heinrich Automotive Group.
3 Comments
Beltway Companies
This is *awesome* Chris! I am going to check them out. I have seen an increase in B2B messaging on social media. As well as general customer inquiries. But for so long, it was a true pain to push everything over to the CRM. I am hoping that will work for us.
Automotive Group
I can help you guys set it up for sure..
Mark, depends on if you are adding Marketplace posts yourself or having a 3rd party do it.
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