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Chris K Leslie

Chris K Leslie Marketing

Exclusive Blog Posts

Powerful Sales Questions to Ask and Sell More Cars

Powerful Sales Questions to Ask and Sell More Cars

  Using powerful questions in sales is one of the best ways to build rapport while gathering important information about your customer. …

Ways in Which Automotive Dealer Management System Helps Boost Profits and Minimize Expenses

Ways in Which Automotive Dealer Management System Helps Boost Profits and Minimize Expenses

Although most of the industries of today are transforming digitally, some skeptics do exist when it comes to investing in an automotive dealership manageme…

The secret of effective Japanese human resource management

The secret of effective Japanese human resource management

Human resource management is critical to the success of your business. And it seems that Japanese businesses understand the importance of this most. Be…

Organic Listings are More Effective Than Paid Ads

Organic Listings are More Effective Than Paid Ads

  Being in the organic listings doesn't cost you anything. They receive 10 times the traffic that paid advertising does.  It…

Two Things to Consider When Hiring A Candidate for Your BDC

Two Things to Consider When Hiring A Candidate for Your BDC

It is one thing to have a clearly defined job description, and another to actually execute that role. Namely, what is that role, and how does it work withi…

Be Scarce Not Scared

 

Why do you look like everyone else, every other salesperson, every other marketing manager, every other sales VP, every other accountant, dog walker or software developer? Why?

Why do you insist on looking like, acting like, working like and doing your job like everyone else, yet get frustrated that you’re not considered a closer or strong salesperson?

Why are you playing it safe?

Differentiation and value are as important to you and your brand as they are to every company, product or service.

Being different decreases supply. It creates “scarcity.”

Being one of a kind increases demand.

Demand = opportunity

Opportunity is the path to success.

Start making yourself scarce. Don’t look, act, work and engage like everyone else. Don’t be part of the heard.

When you’re the only place people can get the results they want, you’re creating scarcity and that creates demand — demand for you.

You are uniquely you and you should let your freak flag fly. 

What makes you unique?

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