Why do you look like everyone else, every other salesperson, every other marketing manager, every other sales VP, every other accountant, dog walker or software developer? Why?
Why do you insist on looking like, acting like, working like and doing your job like everyone else, yet get frustrated that you’re not considered a closer or strong salesperson?
Why are you playing it safe?
Differentiation and value are as important to you and your brand as they are to every company, product or service.
Being different decreases supply. It creates “scarcity.”
Being one of a kind increases demand.
Demand = opportunity
Opportunity is the path to success.
Start making yourself scarce. Don’t look, act, work and engage like everyone else. Don’t be part of the heard.
When you’re the only place people can get the results they want, you’re creating scarcity and that creates demand — demand for you.
You are uniquely you and you should let your freak flag fly.
What makes you unique?