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Chris K Leslie

Chris K Leslie Marketing

Exclusive Blog Posts

Hampton Inn Long Island/Commack

Hampton Inn Long Island/Commack

At A Glance:   A hotel with contemporary and sleek design, Hampton Inn Long Island/Commack is conveniently located nearby business areas and attra…

The Impact Time has on the Customer Experience

The Impact Time has on the Customer Experience

    Michelle Denogean from Roadster discusses their research on time and customer satisfaction.  How have you found ways to redu…

Be a Healthy Service Team Leader

Be a Healthy Service Team Leader

Service managers and fixed ops directors, this one is for you. Anyone who has had a role in service management knows how lonely it often is. You&rsq…

Now Part of a Now Business

Now Part of a Now Business

Jim Flint explains how Local Search Group got its start in terms of being the "Now" Part of the "Now" Business that Automotive Sales an…

Drive Motors is now Modal

Drive Motors is now Modal

Today, we’re excited to announce that Drive Motors is now Modal, the transparent digital commerce platform for automotive. Our new name reflects our …

Be Scarce Not Scared

 

Why do you look like everyone else, every other salesperson, every other marketing manager, every other sales VP, every other accountant, dog walker or software developer? Why?

Why do you insist on looking like, acting like, working like and doing your job like everyone else, yet get frustrated that you’re not considered a closer or strong salesperson?

Why are you playing it safe?

Differentiation and value are as important to you and your brand as they are to every company, product or service.

Being different decreases supply. It creates “scarcity.”

Being one of a kind increases demand.

Demand = opportunity

Opportunity is the path to success.

Start making yourself scarce. Don’t look, act, work and engage like everyone else. Don’t be part of the heard.

When you’re the only place people can get the results they want, you’re creating scarcity and that creates demand — demand for you.

You are uniquely you and you should let your freak flag fly. 

What makes you unique?

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