1,000 dealers share their thoughts about chat, text and messaging in general...and how these communications pay off. SEE HOW
Octane AI, a company that offers tools to create chatbots for Facebook Messenger, has developed a tool that packages a predefined message thread into an individual piece of content. Called Convos, these episodic conversations can be distributed as links outside of Messenger.
In November, Facebook provided a way for people, primarily bot makers, to add referral codes to Messenger links. These referral codes could be used to tell the bot something about where the person on the end of the conversation was coming from or what they were looking for.
Referral links remove the need for any introductory rigamarole, as well as any uncertainty as to why someone might want to converse with a Messenger bot. Instead of all the small talk, the links send them straight into a particular pre-programmed conversation.
Which means we now have context into our customers intentions. By knowing this information we are able to start the conversation exactly where it needs to be started without having to revert back to qualifying questions. Moving a conversation forward and in the direction we want it to go.
All through automation and expanding or limiting the scope of the questions being presented.
Esentially taking those flow charts and scripts we use to train and turning them into a fully interactive experience.
Chatting up a bot is like carrying a conversation with a Westworld host, albeit one lacking a bicameral mind of course.
Convos can be straightforward: bot sends a message or multiple messages, person clicks on one of the predefined reply buttons that triggers a preset response from the bot, rinse, repeat.
In addition to text, responses can contain photos, photo galleries, videos, audio and buttons that people can click to visit a website.
Or Convos can be more interactive than a color-by-numbers conversation. People can be presented with multiple predefined reply buttons that fork the conversation into different directions. Maybe a convo goes into finding out the best scenic drives outside the city for example.
With the abilities of chatbots now and in the future. How do you see this new technology working in your dealership?
Is it possible that chatbots might be the BDC's of the future?