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Chris K Leslie

Chris K Leslie Marketing

Exclusive Blog Posts

Simple Elegance of the Twitter Hack

Simple Elegance of the Twitter Hack

The next time a salesperson says cold calls don't work, ask them if they understand how Twitter was hacked. It didn't start with some complex …

Knowledge is Power, so Track Important Service Stats

Knowledge is Power, so Track Important Service Stats

J.D. Power and TrueCar have struck a deal for the sale of ALG, so it’s headed to a new home. Absorbing a company for $135 million that does much …

Do you suffer from Conversational Narcissism?

Do you suffer from Conversational Narcissism?

I know the title sounds like an ad for a clinical trial, but what I’m referring to is a problem that runs rampant in dealerships. If not checked, it …

Why Do We Make it So Hard to Pay A Repair Order?

Why Do We Make it So Hard to Pay A Repair Order?

Working on the dealer level, we know firsthand how difficult it can be as a "customer" to pay our repair order or get our own vehicles' statu…

The Conversation Shouldn't End At “What’s the Price?”

The Conversation Shouldn't End At “What’s the Price?”

Handling customer objections isn't always easy. Especially when the customer is calling you on the telephone; knowing what to say and how to approach t…

My Digital Dealer Itinerary

Monday, 18 September 2017

Why Bass-Ackwards Will Take You Forward -- How to Be Successful in Tomorrow’s Market
Room: Champagne 3 10:00 AM - 10:50 AM

Your Site SUX: Using Your Organic and Paid Search Data Analytics to Optimize Your Dealer's Site and Funnel Search User Experience.  (A 2-Part In-Depth Session)
Room: Champagne 1 01:30 PM - 03:25 PM

“Freshen Up” -- A DealerRefresh Discussion Panel: Attribution, e-Commerce, and Managing Vendors
Room: Keynote Hall 02:35 PM - 03:25 PM

Digital Dealer Tech Tank Competition (Modeled After the Show "Shark Tank") -- Discover New, Innovative Solutions for Your Dealership!
Room: Keynote Hall 03:30 PM - 04:30 PM

KEYNOTE ADDRESS: Relentless – Doubling Our Business with Frictionless Transactions
Room: Keynote Hall 04:30 PM - 05:20 PM

Tuesday, 19 September 2017

The Mother of All Content Strategies - Develop a Content Marketing Strategy Built to Immediately Increase Results.
Room: Champagne 3 09:00 AM - 10:55 AM

Leadership & Accountability: Stronger – Faster – More Profitable ‘NOW’! -- Cardinale Group Shares a Mastery-Course in ‘Leadership & Accountability'
Room: Versailles 1 10:05 AM - 10:55 AM

How Dealers Can Use Existing Data to Make More $$$
Room: Versailles 1 01:30 PM - 02:20 PM

Advanced Analytics: The Search for Quality and Attribution -- Go Beyond Quantitative, Nebulous Metrics Like Impressions and Traffic and Start Working Toward Real Multi-Touch Attribution.
Room: Burgundy 02:35 PM - 03:25 PM

KEYNOTE PANEL: “Dealers and Vendors… Can’t We All Just Get Along?” -- How to Set Proper Expectations & Cultivate a Truly Beneficial Relationship
Room: Keynote Hall 04:50 PM - 05:40 PM

Wednesday, 20 September 2017

KEYNOTE PANEL: Disruptive Growth: Control Your Future. Learn the Mindset and Principles of Disruptive Growth to Compete and WIN in an Immensely Competitive and Turbulent Time
Room: Keynote Hall 08:30 AM - 09:20 AM

Breaking into the Top 100 Dealers List: A Unique Story of One Rural Dealer -- How Preston Ford, Despite Being in a Rural Town with a Population of 800, Punches Above Their Weight and Competes with the Biggest Ford Retailers in the Country
Room: Versailles 3 09:30 AM - 10:20 AM

The Key to Connection: Stop Following Up with Your Internet Leads Like It Is 2009
Room: Versailles 1 10:35 AM - 11:25 AM

Not Your Daddy’s Dealership 2: 3 Secrets to Maximizing Your CRM Performance -- Cut Through the Clutter and Put Your CRM to Work!
Room: Versailles 1 11:40 AM - 12:30 PM

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