Monday, 18 September 2017
Why Bass-Ackwards Will Take You Forward -- How to Be Successful in Tomorrow’s Market
Room: Champagne 3 10:00 AM - 10:50 AM
Your Site SUX: Using Your Organic and Paid Search Data Analytics to Optimize Your Dealer's Site and Funnel Search User Experience. (A 2-Part In-Depth Session)
Room: Champagne 1 01:30 PM - 03:25 PM
“Freshen Up” -- A DealerRefresh Discussion Panel: Attribution, e-Commerce, and Managing Vendors
Room: Keynote Hall 02:35 PM - 03:25 PM
Digital Dealer Tech Tank Competition (Modeled After the Show "Shark Tank") -- Discover New, Innovative Solutions for Your Dealership!
Room: Keynote Hall 03:30 PM - 04:30 PM
KEYNOTE ADDRESS: Relentless – Doubling Our Business with Frictionless Transactions
Room: Keynote Hall 04:30 PM - 05:20 PM
Tuesday, 19 September 2017
The Mother of All Content Strategies - Develop a Content Marketing Strategy Built to Immediately Increase Results.
Room: Champagne 3 09:00 AM - 10:55 AM
Leadership & Accountability: Stronger – Faster – More Profitable ‘NOW’! -- Cardinale Group Shares a Mastery-Course in ‘Leadership & Accountability'
Room: Versailles 1 10:05 AM - 10:55 AM
How Dealers Can Use Existing Data to Make More $$$
Room: Versailles 1 01:30 PM - 02:20 PM
Advanced Analytics: The Search for Quality and Attribution -- Go Beyond Quantitative, Nebulous Metrics Like Impressions and Traffic and Start Working Toward Real Multi-Touch Attribution.
Room: Burgundy 02:35 PM - 03:25 PM
KEYNOTE PANEL: “Dealers and Vendors… Can’t We All Just Get Along?” -- How to Set Proper Expectations & Cultivate a Truly Beneficial Relationship
Room: Keynote Hall 04:50 PM - 05:40 PM
Wednesday, 20 September 2017
KEYNOTE PANEL: Disruptive Growth: Control Your Future. Learn the Mindset and Principles of Disruptive Growth to Compete and WIN in an Immensely Competitive and Turbulent Time
Room: Keynote Hall 08:30 AM - 09:20 AM
Breaking into the Top 100 Dealers List: A Unique Story of One Rural Dealer -- How Preston Ford, Despite Being in a Rural Town with a Population of 800, Punches Above Their Weight and Competes with the Biggest Ford Retailers in the Country
Room: Versailles 3 09:30 AM - 10:20 AM
The Key to Connection: Stop Following Up with Your Internet Leads Like It Is 2009
Room: Versailles 1 10:35 AM - 11:25 AM
Not Your Daddy’s Dealership 2: 3 Secrets to Maximizing Your CRM Performance -- Cut Through the Clutter and Put Your CRM to Work!
Room: Versailles 1 11:40 AM - 12:30 PM