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Jared Hamilton
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Chris K Leslie

Chris K Leslie Marketing

Exclusive Blog Posts

Seven Realizations About Planning

Seven Realizations About Planning

Today I was coaching a spry young and driven project manager of a very successful dealer group and long-time coaching client. We discussed three project pl…

The Impact of Improving Price Transparency

The Impact of Improving Price Transparency

    At DSES we sat down with John Rossman to talk about trust. Putting the power back into the hands of the consumer by providing t…

Federal Consumer Data Privacy Act in the Works

Federal Consumer Data Privacy Act in the Works

Do you think that compliance with the proposed FTC Safeguards Rule, the California Consumer Protection Act (CCPA) or New York’s SHIELD Act, puts an o…

Leveraging the Mental Game

Leveraging the Mental Game

I'm working on my metaphors so bear with me on this one... The Boston Bruins are tied for 1st in the NHL standings right now with the highest goal d…

Top Performing Dealerships Using Intelligent Social | KPI Cafe Season 3 Bonus 4

Top Performing Dealerships Using Intelligent Social | KPI Cafe Season 3 Bonus 4

Due to a technical error, we had to delete and repost the latest KPI Cafe -- but it's back! Host Dane Saville brings back Reunion Marketing'…

My Digital Dealer Itinerary

Monday, 18 September 2017

Why Bass-Ackwards Will Take You Forward -- How to Be Successful in Tomorrow’s Market
Room: Champagne 3 10:00 AM - 10:50 AM

Your Site SUX: Using Your Organic and Paid Search Data Analytics to Optimize Your Dealer's Site and Funnel Search User Experience.  (A 2-Part In-Depth Session)
Room: Champagne 1 01:30 PM - 03:25 PM

“Freshen Up” -- A DealerRefresh Discussion Panel: Attribution, e-Commerce, and Managing Vendors
Room: Keynote Hall 02:35 PM - 03:25 PM

Digital Dealer Tech Tank Competition (Modeled After the Show "Shark Tank") -- Discover New, Innovative Solutions for Your Dealership!
Room: Keynote Hall 03:30 PM - 04:30 PM

KEYNOTE ADDRESS: Relentless – Doubling Our Business with Frictionless Transactions
Room: Keynote Hall 04:30 PM - 05:20 PM

Tuesday, 19 September 2017

The Mother of All Content Strategies - Develop a Content Marketing Strategy Built to Immediately Increase Results.
Room: Champagne 3 09:00 AM - 10:55 AM

Leadership & Accountability: Stronger – Faster – More Profitable ‘NOW’! -- Cardinale Group Shares a Mastery-Course in ‘Leadership & Accountability'
Room: Versailles 1 10:05 AM - 10:55 AM

How Dealers Can Use Existing Data to Make More $$$
Room: Versailles 1 01:30 PM - 02:20 PM

Advanced Analytics: The Search for Quality and Attribution -- Go Beyond Quantitative, Nebulous Metrics Like Impressions and Traffic and Start Working Toward Real Multi-Touch Attribution.
Room: Burgundy 02:35 PM - 03:25 PM

KEYNOTE PANEL: “Dealers and Vendors… Can’t We All Just Get Along?” -- How to Set Proper Expectations & Cultivate a Truly Beneficial Relationship
Room: Keynote Hall 04:50 PM - 05:40 PM

Wednesday, 20 September 2017

KEYNOTE PANEL: Disruptive Growth: Control Your Future. Learn the Mindset and Principles of Disruptive Growth to Compete and WIN in an Immensely Competitive and Turbulent Time
Room: Keynote Hall 08:30 AM - 09:20 AM

Breaking into the Top 100 Dealers List: A Unique Story of One Rural Dealer -- How Preston Ford, Despite Being in a Rural Town with a Population of 800, Punches Above Their Weight and Competes with the Biggest Ford Retailers in the Country
Room: Versailles 3 09:30 AM - 10:20 AM

The Key to Connection: Stop Following Up with Your Internet Leads Like It Is 2009
Room: Versailles 1 10:35 AM - 11:25 AM

Not Your Daddy’s Dealership 2: 3 Secrets to Maximizing Your CRM Performance -- Cut Through the Clutter and Put Your CRM to Work!
Room: Versailles 1 11:40 AM - 12:30 PM

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