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Chris K Leslie

Chris K Leslie Marketing

Exclusive Blog Posts

4 Sales Lessons from Real Car Shoppers

4 Sales Lessons from Real Car Shoppers

I’ve worked with auto dealerships across the country and 99% of the time, when I ask what their primary goal is, the answer is increasing car sales. …

WEBINAR RECORDING - How To Generate More Qualified Leads in Q4

WEBINAR RECORDING - How To Generate More Qualified Leads in Q4

  Car shoppers have a lot of questions and dealerships need to be available to answer them quickly, concisely and at scale to maximize sales. 8…

This is How Reed-Lallier Chevy Sold More Used Cars – and How We Helped

This is How Reed-Lallier Chevy Sold More Used Cars – and How We Helped

Used or Certified? More often than not that seems to be the choice car buyers are making during this unsteady sales year. Consider: Edmunds expects new veh…

How Servicing Fleets Should Be Different

How Servicing Fleets Should Be Different

A large local construction company truck pulls into the service drive. The lone occupant hops out of the driver’s seat, already scrolling through…

Are You Ready For Monday? DSES Best Idea Contest, 2019!

Are You Ready For Monday? DSES Best Idea Contest, 2019!

One of my favorite events at the Driving Sales Executive Summit is the Best Idea Contest. Each year participants enter their respective ideas. For those wh…

Process Like a Boss

Process is everything in a dealership. without it you can be assured that you are setting yourself up for failure.

This isn't a new concept by any means yet it's a concept that many of us forget as we spend our days shucking and jiving.

If you want to expect a certain level of professionalism from your team. You need to treat them like professionals. That goes far beyond just telling them that they are professionals. 

You have to watch, coach and guide them to the results you want. 

The less structure and confidence you give them the less you should expect them to build their own.

To be effective in their growth you need to guide them. You don't need to hold their hand every step of the way. 

paint the picture of the path and allow yourself to become the backbone of the mission. 

Teams fail all the time and in most cases you can trace back the bottle neck of growth to the leadership of an organization.

Someone once told me; 

"Chris, I know you can do the job. But, can you teach others how to do it just as good?"

That statement has stuck with me over the years because of how much truth it speaks. 

Teaching others how to do the things I know how to do has become a personal mission of mine. Because it's not easy. 

The tactics, tricks and tips I find useful won't always work for others. 

But, Being able to identify their personality type and adjusting my approach to their style. 

That's what sets good leaders apart from bad ones. 

As someone who has been in leadership roles helping to bring new people on board I agree 100%.. You have to empower them and guide them, you can't hold their hand and do everything for them because they become dependent. You want independent professionals that can operate as a team and do the job with minimal management intervention. 

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