Automotive Group
Social Media Use in 2018
The biggest jump Pew saw in usage was on Instagram, with 35 percent of respondents now using the site compared to the 28 percent who reported using it two years ago.
Social media use among younger crowds
When looking at usage numbers by age group, Pew Research reports 88 percent of 18- to 29-year-olds are using some form of social media. The report broke down the social media usage for this age group into categories: 18- to 24-year-olds and 24- to 29-year-olds. Here is what they found:
Social Media Usage Among 18- to 24-Year-Olds
- 80 percent are on Facebook
- 78 percent are on Snapchat
- 71 percent are on Instagram
- 45 percent are on Twitter
- 94 percent use YouTube
This age group represents the largest share of Snapchat users of the various age groups. Among the 78 percent of 18- to 24-year-olds using Snapchat, 82 percent say they open the app daily, and 71 percent say they use it multiple times per day.
Instagram is getting slightly less use by this group. Of the 71 percent on Instagram, 81 percent say they visit the site daily and just over half (55 percent) are going several times a day.
Social Media Usage Among 25- to 29-Year-Olds
- 80 percent are on Facebook
- 54 percent are on Snapchat
- 54 percent are on Instagram
- 30 percent are on Twitter
- 80 percent use YouTube
This slightly older age group of 25- to 29-year-olds have similar usage patterns for Facebook and YouTube when compared to the 18- to 24-year old crowd.
The numbers differ more widely between the two age groups when looking at Snapchat and Instagram, with this older age group of 25- to 29-year-olds less likely to use either of the two platforms.
Where ‘the Olds’ go on social
Per the report, 84 percent of the 30- to 49-year-old age group is visiting YouTube, and 80 percent are on Facebook.
Social media usage numbers for the 30- to 49-year-old age group drops significantly for Instagram, Snapchat and Twitter — with 40 percent of this population active on Instagram, and less than 30 percent on Snapchat or Twitter.
For the 50+ age group, usage numbers are even lower across the board: 56 percent on YouTube and 55 percent on Facebook. These numbers take a nosedive from there, with 16 percent on Instagram, 14 percent on Twitter and only seven percent on Snapchat.
Whats the most surprising fact you see in here?
Based in Las Vegas, NV. Chris K Leslie mainly writes about Automotive, Marketing, Fitness and the Internet. He heads up Digital Marketing for the Heinrich Automotive Group.
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7 Comments
Sherri Riggs
DrivingSales
I think it's interesting how much more people are using Instagram. I've been using it for years... but i think it's more important that ever for dealers to really embrace it.
Scott Larrabee
Great stats, Chris! I use YouTube all the time, not surprised to see it's usage so high. Thanks for sharing!
Amanda Gordon
Self
I find it super interesting that I fall in the "olds" category.
Derrick Woolfson
Beltway Companies
@Amanda, I am on the 'cusp' of being part of the "olds" category. I do not use many social platforms. I find that the platforms I spend the most time are Linked-in & Twitter.
Jon Billings
DealerSocket
Is it just me or is it incredible that all 3 groups survey'd use Facebook that exact same amount??
Amanda Gordon
Self
@Derrick my go'to's are Facebook and Insta. That makes sense you like those platforms being the class-A writer that you are.
C L
Automotive Group