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Jared Hamilton
From: Jared Hamilton
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Chris K Leslie

Chris K Leslie Marketing

Exclusive Blog Posts

Maintain Service Excellence in the Recovery

Maintain Service Excellence in the Recovery

Undoubtedly, most of the population understands that businesses need to adapt to the ‘new normal’ during the COVID-10 recovery. Between ple…

How To Maintain Your Online Presence During Unknown Times

How To Maintain Your Online Presence During Unknown Times

Maintaining your social presence is key during times like these.  More important now than ever, is to make sure to keep your brand positive, though…

Phone Scripts Still Work. Stop Excusing Poor Phone Skills.

Phone Scripts Still Work. Stop Excusing Poor Phone Skills.

There’s more to a quality phone script than just words written down for your dealership to follow. A quality phone script aims to help coach your dea…

KPI Cafe Season 6: All Things Fixed Operations

KPI Cafe Season 6: All Things Fixed Operations

I've never been more excited to launch a season of the KPI Cafe than what we'll release starting on Friday, July 10th. We are going to have a robus…

Personalization for dealer websites

Personalization for dealer websites

What is everyone doing to better personalize your dealer website for each visitor? Interested in feedback on what approach to personalization has worked…

The Rational Madness Of The Used Car Salesman

I love podcasts and today in my feed came the new Planet Money show which is all about how local dealer ads started. Really interesting to hear about the history of car sales people. 

Listen to the show here

 

You know those local car ads? The ones with a dude standing in a parking lot, offering a bunch of special deals, shouting that he's "craaazy?" Well, there's actually a specific person who created this form of on-air hysteria, an originator of the bonkers used car ad.

Today on the show, we collaborate with Gimlet's Every Little Thing, and go in search of the patient zero of annoying car commercials. We find out who started this advertising model, how it spread, and why there may actually be a method to this madness. It sells cars and we figure out why.

I've noticed that a local dealer's radio ads have become much like what you would expect to hear from a thrilling movie trailer... lol 

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