Automotive Group
The Rational Madness Of The Used Car Salesman
I love podcasts and today in my feed came the new Planet Money show which is all about how local dealer ads started. Really interesting to hear about the history of car sales people.
You know those local car ads? The ones with a dude standing in a parking lot, offering a bunch of special deals, shouting that he's "craaazy?" Well, there's actually a specific person who created this form of on-air hysteria, an originator of the bonkers used car ad.
Today on the show, we collaborate with Gimlet's Every Little Thing, and go in search of the patient zero of annoying car commercials. We find out who started this advertising model, how it spread, and why there may actually be a method to this madness. It sells cars and we figure out why.
Based in Las Vegas, NV. Chris K Leslie mainly writes about Automotive, Marketing, Fitness and the Internet. He heads up Digital Marketing for the Heinrich Automotive Group.
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1 Comment
Scott Larrabee
I've noticed that a local dealer's radio ads have become much like what you would expect to hear from a thrilling movie trailer... lolĀ