Automotive Group
Why People Call Out Brands on Social Media
The report was based on data conducted in July 2017 among 1,003 adults in the United States.
Some 56% of Millennial respondents say they have called out a brand on social media, compared with 44% of non-Millennial respondents.
Among respondents who say they would call out a brand on social media, 60% would do so because of dishonesty, 59% because of bad customer service, and 57% because of in-person rudeness.
Respondents say they call out brands on social media to raise awareness with other consumers (70% do so) and to get an apology or resolution (55%).
About the research: The report was based on data conducted in July 2017 among 1,003 adults in the United States.
Based in Las Vegas, NV. Chris K Leslie mainly writes about Automotive, Marketing, Fitness and the Internet. He heads up Digital Marketing for the Heinrich Automotive Group.
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R. J. James
3E Business Consulting
Whether in-person or online, customer experience is THE NUMBER ONE Challenge for dealerships. "In today’s increasingly competitive global market, consistently exceptional service and customer experience are what create and sustain brand loyalty." The Ritz-Carlton Leadership Center