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Jared Hamilton
From: Jared Hamilton
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Chris K Leslie

Chris K Leslie Marketing

Exclusive Blog Posts

Top Reasons to Have Admin Access to Your Employees Dealer Social Media Pages

Top Reasons to Have Admin Access to Your Employees Dealer Social Media Pages

On the surface, having your sales consultants promoting your brand on social media seems like a win-win. The idea that your dealership is getting that addi…

Put Your Dealer Advantage to Work in Service

Put Your Dealer Advantage to Work in Service

According to the CallSource Automotive Inbound Call Data Report, the service department phone is a missed opportunity. Over the past four years, 60 per…

Dealer Name Bidding Amplification Strategy

Dealer Name Bidding Amplification Strategy

Jim Flint, CEO and Founder of Local Search Group, discusses how to keep competitors from bidding on your dealer name by employing intelligent amplification…

Is Your Dealership Prepared to Handle These Conversation Topics?

Is Your Dealership Prepared to Handle These Conversation Topics?

Messaging is quickly becoming integrated into the communication channels of dealerships.  It’s quick and efficient, and customers can interact a…

WEBINAR RECORDING - Developing Processes That Actually Retain Talent

WEBINAR RECORDING - Developing Processes That Actually Retain Talent

Many times a process or product is put in place to help solve a problem. A new product or process is only as good as the people who implement it. Join Jaso…

Why People Call Out Brands on Social Media

 

The report was based on data conducted in July 2017 among 1,003 adults in the United States.

Some 56% of Millennial respondents say they have called out a brand on social media, compared with 44% of non-Millennial respondents.

 

 

Among respondents who say they would call out a brand on social media, 60% would do so because of dishonesty, 59% because of bad customer service, and 57% because of in-person rudeness.

 

 

Respondents say they call out brands on social media to raise awareness with other consumers (70% do so) and to get an apology or resolution (55%).

 

About the researchThe report was based on data conducted in July 2017 among 1,003 adults in the United States.

 

R. J. James

Whether in-person or online, customer experience is THE NUMBER ONE Challenge for dealerships.  "In today’s increasingly competitive global market, consistently exceptional service and customer experience are what create and sustain brand loyalty." The Ritz-Carlton Leadership Center

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