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Chris Miller

Chris Miller CEO & Co-Founder

Chris Miller Blog Posts

Recalls: Let’s Show a United Front in Solving this Problem

Recalls: Let’s Show a United Front in Solving this Problem

While it is still legal to sell pre-owned vehicles with open recalls, the National Highway & Transportation Safety Administration has advocated tha…

Florida Dealer Takes Stand Against Recalls

Florida Dealer Takes Stand Against Recalls

One dealer in Florida is taking a stand to ensure that pre-owned vehicles with open recalls never hit the streets. When the Takata airbag crisis first …

A Unique Value Proposition to Rule Them All

A Unique Value Proposition to Rule Them All

Think about the value propositions most dealerships present to consumers. Free car washes, fast transactions, oil changes, low prices, etc. They’…

Auctions and Recalls: Swimming with Sharks

Auctions and Recalls: Swimming with Sharks

The Discovery Channel’s “Shark Week” has become a cultural phenomenon in our country. Sharks are relatively mysterious and most peopl…

How Due Diligence with Recalls Can Pay Dividends

How Due Diligence with Recalls Can Pay Dividends

In my past few blogs, I discussed the various areas in a dealership that are affected by the current recall epidemic, compared the differing viewpoints…

Dangerous Recalls May be Leaving your Service Lane Unrepaired

Dangerous Recalls May be Leaving your Service Lane Unrepaired

In my last few blogs, I’ve discussed how to handle recall customers and why dealers should embrace them rather than be afraid of them. We’v…

Does Recall Non-Compliance Leave Your Dealership More Liable & At Risk?

Does Recall Non-Compliance Leave Your Dealership More Liable & At Risk?

There’s no question – the recall crisis is eroding the confidence consumers have in vehicle safety. Every day, we hear of more vehicles bei…

Making Fans of Recall Customers: Nothing Worth Having Comes Easy (Part 2)

Making Fans of Recall Customers: Nothing Worth Having Comes Easy (Part 2)

In Part 1 of this series, I detailed the existing dealership viewpoint when it comes to consumers and the obstacles dealers are facing as related to th…

Making Fans of Recall Customers: Nothing Worth Having Comes Easy (Part 1)

Making Fans of Recall Customers: Nothing Worth Having Comes Easy (Part 1)

The subject of recalls has provided plenty of fodder for some in the media. Certainly, vehicle recalls are an explosive issue that places dealerships o…

AutoLoop Partners with Recall Masters to Revolutionize Vehicle Repairs

AutoLoop Partners with Recall Masters to Revolutionize Vehicle Repairs

Auto Dealer Service Departments can now Access Real-Time Vehicle Recall Information During Appointment Scheduling, Vehicle Check-In and Inspection Process …

Recalls and Marketing Bad News

Recalls and Marketing Bad News

One of the largest pain points with recalls is completion percentages. In many cases, it’s not by any fault of the manufacturer or dealer that th…

Recalls, Used Cars & Bold Moves

Recalls, Used Cars & Bold Moves

In September 2015, AutoNation CEO Mike Jackson announced that AutoNation would discontinue selling any vehicles – new or used – with open r…

Don’t Let Poor CSI Make You Afraid of Recall Customers

Don’t Let Poor CSI Make You Afraid of Recall Customers

Automotive recalls present an opportunity to maintain and improve dealer and brand integrity while winning back lost customers and attracting new custome…

Communication is the Key to Profits

Communication is the Key to Profits

Very few sales managers would punish a salesperson upon receiving a complaint that they are calling, e-mailing or texting a customer too much. In fact, a…

Recalls and the Connected Car: Is In-Vehicle Technology the Answer?

Recalls and the Connected Car: Is In-Vehicle Technology the Answer?

Today’s cars come with very sophisticated technology, including live navigation with traffic and obstacle reports, collision avoidance systems, cell ph…

Are Manufacturers Going to Self-Regulate Sales of Recalled Vehicles?

Are Manufacturers Going to Self-Regulate Sales of Recalled Vehicles?

If you’re a dealer, no doubt you’ve heard all the buzz concerning recent legislation and regulations about vehicle safety and recalls. Consumers are …

A Change in Perspective Can Save Lives

A Change in Perspective Can Save Lives

Dec 23 was a sad day, indeed. A young man driving a 2001 Honda Accord was killed in an accident when his recalled Takata airbag shattered and he was fata…

Is RedCap the Answer to Increased Service Revenue & Customer Satisfaction?

Is RedCap the Answer to Increased Service Revenue & Customer Satisfaction?

A recent article in Automotive News highlighted a start-up seeking to help dealers offer loaner cars and delivery/pick-up services without the additional…

New Report Illustrates Proposed Legislation’s Huge Impact on Trade Values

New Report Illustrates Proposed Legislation’s Huge Impact on Trade Values

In a newly released report conducted by J.D. Power and commissioned by the National Automobile Association, trade-in value reduction due to proposed legi…

VW Recalls: The Polarizing Effect on Consumers

VW Recalls: The Polarizing Effect on Consumers

Unless you’ve been in hibernation for the past few weeks, you’ve undoubtedly been barraged with news and opinions about the VW Recalls. Regardless of…

Will the NHTSA Allow Independents to Perform Recall Repairs?

Will the NHTSA Allow Independents to Perform Recall Repairs?

While consumers regularly patronize independent repair facilities, dealers have always been able to rest assured that any recall repair work would remain…

Piggyback On Your OEM’s Efforts For Increased Service Revenue

Piggyback On Your OEM’s Efforts For Increased Service Revenue

Last month, in an effort to maximize recall completion percentages, FCA US announced that it would offer $100 gift cards, or extra trade incentives, to o…

A Huge Move Could Lead To Increased Loyalty & Sales

A Huge Move Could Lead To Increased Loyalty & Sales

In an unprecedented move, AutoNation CEO Mike Jackson recently announced that AutoNation will no longer sell any vehicle with an open recall – new or u…

Want to Triple Recall Work in your Service Department?

Want to Triple Recall Work in your Service Department?

Recall campaigns can easily be one of the most lucrative service opportunities. Sadly, however, most dealers only reach about a third of the potential re…

FCA Must Buy Back 500,000 Trucks: Opportunity Awaits

FCA Must Buy Back 500,000 Trucks: Opportunity Awaits

In the largest buy back action in U.S. history, the National Highway Traffic Safety Administration (NHTSA) and Fiat-Chrysler America (FCA) have agreed th…

Volvo’s Lifetime Parts Warranty Offer May Increase Service Business & Customer Loyalty

Volvo’s Lifetime Parts Warranty Offer May Increase Service Business & Customer Loyalty

As reported by Automotive News, Volvo is rolling out a lifetime warranty on parts and labor for all vehicles serviced after the factory warranty at any V…

Recall Fatigue: The Time to Act Is Now

Recall Fatigue: The Time to Act Is Now

The National Highway Traffic Safety Administration has been battling with lawmakers in an effort to gain additional funding in order to handle – amongs…

LeBron James & The Cleveland Cavaliers: A Story of Loyalty

LeBron James & The Cleveland Cavaliers: A Story of Loyalty

There’s no better story about the perils of loyalty than that which played out in the summer of 2010. At the time, Lebron James was the most desired fr…

Once The Recall Repair Is Done, What Are You Doing To Keep The Customer?

Once The Recall Repair Is Done, What Are You Doing To Keep The Customer?

You made the commitment to capture more recall work. You’ve done your due diligence by notifying your customers. You’ve obtained lists of in-market c…

Increase Sales through Conquesting Consumers Motivated by Open Recalls

Increase Sales through Conquesting Consumers Motivated by Open Recalls

Following tremendous pressure from the NHTSA, Takata has expanded the recall on its faulty airbags. In fact, it just doubled the number of vehicles that …

Using Recalls to Your Advantage

Using Recalls to Your Advantage

A recent article in Auto Remarketing reports how Penske Automotive Group is using recalls to increase their service business through recall work, but als…

Increasing Recall Compliance Efforts Gets Political

Increasing Recall Compliance Efforts Gets Political

A recent article on The Hill.com detailed how the Alliance of Automobile Manufacturers is teaming up with a Republican pollster to survey Americans on wh…

The Recall Crisis: To a Scared Customer, an Apology can go a Long Way

The Recall Crisis: To a Scared Customer, an Apology can go a Long Way

For many consumers, cars are a necessity. They rely on them to get to work so that they can feed their family. They take their children to soccer practic…

Senate Bill Could Force Recall Repairs & How You Can Capture More of That Work

Senate Bill Could Force Recall Repairs & How You Can Capture More of That Work

Recalls can be lucrative service work for dealerships. However, when recalls are announced, most consumers aren’t informed that their vehicle is subjec…

Recalls: A Great Profit Opportunity for your Dealership

Recalls: A Great Profit Opportunity for your Dealership

  While recalls have in the past caused great adversity, they can in fact be turned into a great opportunity -- if your dealership gears up and co…

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