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Certified Pre-Owned Used Vehicle Programs vs. Extended Warranties. And How to Find These Cars on Craiglist.
The extended warranty your dealership offers is not considered a true automotive warranty. Extended warranties cover things like auto repairs and maintenance for a certain period of time. A Dealerships true warranty includes the cost of the vehicle and service contract – as they cost extra and are sold separately. With the right CPO program you can easily convert car shoppers that are considering an extended warranty on their current vehicle.
To shop for a used vehicle, below are the 2015 “Top 5 CPO” programs ranked in order, as the best brands to purchase. Knowing what to shop for can help narrow your search in Craigslist. Rankings were based on length of coverage, ability to transfer the warranty to other vehicle owners and the deductible for necessary repairs.
“Top 5 CPO” programs by brand:
- Porsche
- Lexus
- Volvo
- Hyundai
- Kia
Consumers want peace of mind and purchasing a certified pre-owned vehicle is the way to go. Purchasing an extended warranty for a current vehicle doesn’t provide the same coverage. CPO programs were introduced in the 90’s and have been gaining traction ever since. Not only do they include an extended warranty but also these cars are tuned up and ready to go by certified technicians.
Shopping for a used vehicle on Craigslist allows you to configure your search results to by zipcode; including dealers, private sellers, or both. Be sure to look for CARFAX and CPO certifications like this example below when purchasing a used vehicle.
Originally published at TapCars Blog. TapCars | Dealer Marketing Suite - Empowering your automotive sales team can help increase not just sales but also help expand market opportunities.
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