Title tags, meta descriptions, custom schema, anchor text are just some Search Engine Optimization tools. These tools help shoppers find your website and result in more visits, calls, leads, and foot traffic. You’ll have custom URL extensions, meta-data titles and descriptions, image ALT tags, and micro-data tags based on keyword research for each content page. Your SEO-rich pages will inform your shoppers and satisfy the search engine crawlers looking for the most relevant information.