Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Courtney Evans

Courtney Evans Vice President of Product Marketing

Courtney Evans Blog Posts

Knowing Your Customer vs. Looking for the Sale

Knowing Your Customer vs. Looking for the Sale

How well do you know your sales and service customers? Not just the customers who have purchased a car in the last month, or the ones who get their cars se…

New Trends Require New Marketing Strategy

New Trends Require New Marketing Strategy

What are your marketing goals in 2020? One of the biggest pain points for dealers is deciding where to spend their marketing dollars to get the results the…

Owner Retention Programs: The Good, the Bad and the Ugly

Owner Retention Programs: The Good, the Bad and the Ugly

Most auto dealerships do some, if not all of their service marketing with their manufacturer owner retention programs (ORPs). The purpose of ORPs is stated…

Beyond the ORP: Creating a Single, Cohesive Marketing Strategy

Beyond the ORP: Creating a Single, Cohesive Marketing Strategy

Owner retention programs (ORPs) are one of the most used marketing tools and have been used by dealerships for many years. However, most ORPs are run in a …

5 Essential ORP Communications

5 Essential ORP Communications

Your dealership has probably been using an owner retention program (ORPs) for years, but when was the last time you evaluated the effectiveness of each com…

5 Ways to Modernize Your Owner Retention Program (ORP)

5 Ways to Modernize Your Owner Retention Program (ORP)

Most dealers have been using an owner retention program (ORP) for years. Sometimes referred to as a service connection program or trigger-based communicati…

Use Data to Improve the Customer Experience

Use Data to Improve the Customer Experience

When we think of using customer data, it’s often in the context of marketing. I’ve written previously on how data can be used to drive action a…

Use Customer Data to Build Better Relationships

Use Customer Data to Build Better Relationships

For such a small word, the word ‘data’ packs a pretty big punch. Some marketers get overwhelmed when they hear it because they believe it&rsquo…

Increase Your Marketing ROI with 3rd Party Data

Increase Your Marketing ROI with 3rd Party Data

Most marketers think of third-party data as something to be used in conquest marketing. While it's true that we must rely on 3rd-party data to acquire …

Why Your Marketing Goals are All Wrong

Why Your Marketing Goals are All Wrong

Most people think about marketing as a way to generate immediate ROI. For every email campaign sent out, we measure its success with metrics like open rate…

Let's Get Visual: Targeting Auto Shoppers with Video

Let's Get Visual: Targeting Auto Shoppers with Video

One of the biggest challenges for dealers today is knowing which marketing channels deliver the best reach, frequency and ROI. For marketers everywhere, it…

Customer Loyalty: Playing the Long Game

Customer Loyalty: Playing the Long Game

How long does it take to build customer loyalty? It might start with a great sales experience, but if a customer feels like they've been taken advantag…

Making PPC Clicks Count

Making PPC Clicks Count

As many dealership marketers know, search campaigns are a necessary part of a multi-channel marketing strategy. The danger with search campaigns is the pot…

5 Keys to Successful Social Ads Campaigns

5 Keys to Successful Social Ads Campaigns

When it comes to social media advertising, Facebook reigns supreme with Instagram a close second. These are ideal platforms on which to raise brand awarene…

How to Grow Loyalty with Service Marketing

How to Grow Loyalty with Service Marketing

For car dealers, the opportunity to create loyal customers might start with a sale, but true loyalty is created in the service department. According to a 2…

Suggested Posts

Recent Comments

 Unlock all of the community & features  Join Now