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Jared Hamilton
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Cox Automotive

Cox Automotive

Exclusive Blog Posts

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Checkered Flag Foundation Partners with Autotrader to Honor Veterans in 2020

Statesville, NC (Nov. 1, 2019) – Brad Keselowski’s Checkered Flag Foundation and Autotrader announced the return of the Tribute 2 Veterans presented by Autotrader program which will honor America’s heroes during a 2020 race weekend.

Starting today, friends and family of former service members can submit a veteran’s name to be featured on the No. 2 Autotrader Ford Mustang that Keselowski will pilot during the March 2020 race weekend at Atlanta Motor Speedway.

“Carrying the names of veterans to Victory Lane on my Autotrader Ford Mustang last year was one of the highlights of my 2019 season,” said Keselowski. “I’m incredibly thankful to have sponsors like Autotrader that provide my family and the Checkered Flag Foundation the opportunity to honor veterans in unique ways. We are always looking for creative opportunities to honor the men and women who have sacrificed so much for our freedom. Featuring veterans’ names on my car again next season at Atlanta Motor Speedway is just one small way for us to honor these heroes, while also raising funds that will allow the foundation to continue its mission.”

The tax-deductible donation cost is $100 per submission to be part of the campaign, with proceeds benefiting the Checkered Flag Foundation in its mission to honor and assist those who have sacrificed for our country and our communities. Each veteran submission will receive a personalized certificate and a commemorative poster of the No. 2 Autotrader Ford Mustang displaying the names of the veterans along with a letter of thanks from Keselowski.

Those wishing to submit a veteran’s name can do so here. Submissions will be accepted through Tuesday, December 31, 2019.

Participating individuals in the program can use #Tribute2Veterans on social media to show their involvement and support of the program.

About Brad Keselowski’s Checkered Flag Foundation

Brad Keselowski’s Checkered Flag Foundation honors and assists those who have sacrificed greatly for our country and communities. Since 2010, the foundation has supported hundreds of organizations and individuals in order to help veterans and first responders during their road to recovery. Visit www.CheckeredFlagFoundation.org for details.

About Autotrader

Autotrader is the most recognized third-party car listings brand, with the most engaged audience of in-market car shoppers. As the foremost authority on automotive consumer insights and expert in online and mobile marketing, Autotrader makes the car shopping experience easy and fun for today’s empowered car shopper looking to find or sell the perfect new, used or Certified Pre-Owned car. Using technology, shopper insights and local market guidance, Autotrader’s comprehensive marketing and retailing solutions allow consumers to build their deal online, and guide dealers to personalized digital marketing strategies that grow brand, drive traffic and connect the online and in-store shopping experience. Autotrader is a Cox Automotive™ brand. Cox Automotive is a subsidiary of Cox Enterprises. For more information, please visit http://press.autotrader.com.

About Team Penske

Team Penske is one of the most successful teams in the history of professional sports. Cars owned and prepared by Team Penske have produced more than 540 major race wins, over 620 pole positions and 36 Championships across open-wheel, stock car and sports car racing competition. Over the course of its 53-year history, the team has also earned 18 Indianapolis 500 victories, two Daytona 500 Championships, a Formula 1 win, overall victories in the 24 Hours of Daytona and the 12 Hours of Sebring, along with a win in Australia’s legendary Bathurst 1000 race. Team Penske currently competes in the NTT IndyCar Series, the Monster Energy NASCAR Cup Series, the NASCAR Xfinity Series and the IMSA WeatherTech SportsCar Championship. The team also races in the Virgin Australia Supercars Championship, in a partnership with Dick Johnson Racing, as DJR Team Penske. For more information about Team Penske, please visit www.teampenske.com.

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