Elevates Offerings From Next Generation Web Experiences and Beyond   

Burlington, VT, Feb. 2, 2021 – Dealer.com unveils new innovations at the 2021 virtual NADA show to help dealerships inspire more successful conversations in more places with its end-to-end digital marketing solution backed by extraordinary knowledge of the consumer. From Connected Video advertising and holistic reputation management to digital storefront experiences and digital retailing, Dealer.com leads with superior technology, thoughtful customer experiences, and a comprehensive digital marketing strategy that helps drive sales.

Current market conditions demand an agile approach, and strategies misaligned with consumer expectations can lead to inefficient marketing spends and insufficient results. By bringing the best of the dealership to wherever consumers browse, shop, or buy online, dealerships can engage with shoppers on their terms, resulting in confidence and transparency during the process. With more customized, coordinated outreach across all digital touchpoints, dealerships can influence how quickly shoppers find the right vehicle, and that connection leads to higher conversion. Dealer.com turns data into digital marketing that works and powers personalized consumer experiences from anywhere.

“Consumers have extremely high expectations when it comes to their shopping experience, and we’ve heard from many of our dealer groups that they want to offer a differentiated experience and start having more meaningful conversations with their customers,” said Bob George, associate vice president of products for Dealer.com. “We’re able to provide solutions to problems dealers don’t even know they have by giving them the tools to create more of a dialogue with a continuous customer experience that starts with strong targeting and ends with a tailored, one-on-one experience.”

Dealer.com’s latest innovations include:

• Connected Video advertising to reach in-market shoppers wherever they consume media: Dealer.com gives dealerships the power to deliver hyper-targeted video ads to consumers watching connected TV and over-the-top media. In the age of “cord-cutting” and internet TV, dealerships can target consumers on streaming platforms and devices with as much precision as their other digital channels—with verifiable ROI that challenges traditional TV spend.
• Redefining Digital Retailing functionality that meets dealer and user demands: Pave the path to purchase and help streamline customer interactions by eliminating back-and-forth both in-person and online. Dealer.com’s next generation digital retailing experience provides a more seamless workflow for shoppers and dealerships that reduces time spent in-store. Through guided navigation, the tool simplifies the sales process and fosters consumer confidence, trust, and transparency.
• Reputation management tools to attract more customers and increase leads: Dealers should be taking full advantage of customer reviews to reinforce their dealership reputation and appeal to new shoppers. Review Generation uses a high-converting SMS-based review request system to engage customers while the transaction is still top-of-mind to create a constant stream of reputation-based reviews that can improve sales and customer retention. Reviews are an increasingly influential factor among car buyers, and dealerships need an efficient, easy way to solicit and manage these natural endorsements.
• Gain visibility and interact more with shoppers through a more immersive digital storefront experience: The foundational redesign of the Dealer.com website platform over the past 24 months features a complete code rebuild and secure cloud-based hosting, along with data and shopper-guided site redesigns—all to inspire confidence and drive leads. New innovations like free-text search with auto suggestions through the new SRP Experience get in-market shoppers to the content they are looking for as quickly as possible, driving up the quality of conversion. Dealerships can upgrade online “curb appeal” and engage shoppers at critical decision-making moments with new home and interior page designs while putting important offerings like Home Services front and center on the VDP to attract more shoppers interested in remote sales and service areas.

"The Dealer.com platform enables me to visualize the general goal of helping customers find what they need, where they need it, as quickly and hassle-free as possible," said Scott Shepherd, internet manager, eCommerce and marketing director for Classic Cadillac of Atlanta and Cadillac of Birmingham. “I always feel like progress is being made on my websites—whether changes we’ve set into motion or new components, tools, and formats that are being done by DDC, there’s always forward-thinking, positive change."

Lead generating digital campaigns, combined with first-class customer service and digital marketing expertise, directly impact a dealer’s bottom line. To learn more about Dealer.com customized solutions The 2021 NADA Show will be held via a virtual experience February 9-11, 2021. To learn more about these new products and enhancements, visit Dealer.com at https://www.coxautoinc.com/experience/ddc.

About Dealer.com

Backed by unmatched expertise and unrivaled consumer behavior data, Dealer.com is the premier digital marketing solution for the automotive industry. Providing an integrated platform of Websites, Advertising, Digital Retailing and Managed Services, Dealer.com allows OEMs, dealer groups, retailers and agencies to leverage advanced digital technology, data and insights to deliver the shortest, fastest and most personalized path to customer engagement, delivering over 43M unique visitors monthly across 15,000 plus Dealer.com websites. The company practices a deep commitment to its culture of progress, with a focus on community, health, and wellness. Based in Burlington, Vermont, Dealer.com is a Cox Automotive brand. For more information, visit www.dealer.com.

About Cox Automotive

Cox Automotive Inc. makes buying, selling, owning and using vehicles easier for everyone. The global company’s more than 27,000 team members and family of brands, including Autotrader®, Clutch Technologies, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, 40,000 auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with annual revenues of nearly $20 billion. www.coxautoinc.com
 

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