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Cox Automotive

Cox Automotive

Exclusive Blog Posts

How Selling Parts Online Can Boost Your Dealership Revenue

How Selling Parts Online Can Boost Your Dealership Revenue

RevolutionParts has always experienced record numbers on Cyber Monday. Every year, it sets the new record for highest part sales day for dealers using …

WEBINAR RECORDING - Understanding the Road Ahead: New Strategies for Your New Customer Base

WEBINAR RECORDING - Understanding the Road Ahead: New Strategies for Your New Customer Base

Watch this webinar recording to explore the current state of automotive consumer expectations, beginning with the historical precedents and recent up…

The KPI Cafe Returns on Monday with Brent Wees!

The KPI Cafe Returns on Monday with Brent Wees!

We're back! The #KPICafe returns on Monday with a truly impactful session that features one of our favorite people, Brent Wees. The title mig…

Fix The Root Cause: The Problem Behind the Problem

Fix The Root Cause: The Problem Behind the Problem

If an "easy button" really existed we'd all have it jammed by now. Effortlessly fixing one issue at a time. Unfortunately, that's not how…

Don't Be that GM

Don't Be that GM

The General Manager role isn’t an easy one, nor is it a role for the faint of heart. You need thick skin…. But that doesn't mean we don&rs…

Dealer.com Launches Inventory Page Widget to Close the Home Services Awareness Gap Among Customers

Burlington, Vt., August 6, 2020 -- As the demand for home services rises among car buyers, an overwhelming majority of dealers have quickly adjusted to offer a variety of at-home conveniences. While dealers rapidly adopt the tools and adapt their sales processes to bring the showroom to the living room, a communication gap has surfaced. For every two consumers interested in at-home services like vehicle pick up or at-home service technician visits, only about one is aware that their dealership is offering them.[1] To address this gap, Dealer.com developed a customizable new widget that allows dealers to communicate their at-home capabilities to their customers at the most critical decision point in the online car buying journey today—the vehicle details page (VDP).

With more than half of customers still reluctant to visit a dealership as of late July, strategically promoting at-home alternatives on the VDP is one way give confidence to shoppers planning to delay their vehicle purchase.[2] Additionally, 30% of auto intenders selected at-home test drive/vehicle delivery as the best alternative to visiting a dealership.[3] The new customizable VDP widget allows every dealership to address their customers’ safety concerns, and ensure confidence in the car buying process in one easy step.

Dealers have adapted to the new preferences of millions of automotive consumers looking for contactless sales and service options in record time. The at-home services VDP widget is a simple but effective tool to support these efforts, close the communication gap with customers, and allow dealers’ hard work to pay off. Dealers interested in learning how to activate and customize this tool on their site can contact their Dealer.com Performance Manager. For more information visit https://www.dealer.com/insights/give-your-customers-confidence-in-the-car-buying-process.

About Dealer.com
Backed by unmatched expertise and unrivaled consumer behavior data, Dealer.com is the premier digital marketing solution for the automotive industry. Providing an integrated platform of Websites, Advertising, Digital Retailing and Managed Services, Dealer.com allows OEMs, dealer groups, retailers and agencies to leverage advanced digital technology, data and insights to deliver the shortest, fastest and most personalized path to customer engagement, delivering over 43M unique visitors monthly across 15,000 plus Dealer.com websites. The company practices a deep commitment to its culture of progress, with a focus on community, health, and wellness. Based in Burlington, Vermont, Dealer.com is a Cox Automotive brand. For more information, visit www.dealer.com.

About Cox Automotive
Cox Automotive Inc. makes buying, selling, owning and using cars easier for everyone. The global company’s 34,000-plus team members and family of brands, including Autotrader®, Clutch Technologies, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, 40,000 auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with annual revenues of $21 billion. www.coxautoinc.com

 

[1] 2020 Cox Automotive COVID-19 Consumer Impact Study

[2] 2020 Cox Automotive COVID-19 Consumer Impact Study

[3] Google Survey, US; screening for consumer who

plan to purchase a vehicle in the next 12 months

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