Winner of U.S. Websites and Experience Optimization

BURLINGTON, April 1, 2020 – Dealer.com, the premier end-to-end digital marketing solution and partner for automotive dealerships, was recognized for its outstanding website performance and personalization capabilities; winning two categories in PCG Companies 13th annual Automotive Website Awards (AWAs). Dealer.com was honored among many of the industry’s leading automotive digital marketing vendors and most innovative products in 2020.  

“With new technology capable of transforming dealer websites into full-service Digital Storefronts and data optimization that delivers topnotch personalized digital experiences, we are helping dealers make evolving consumer behavior work to their advantage while driving long-term customer loyalty,” said Bob George, assistant vice president of product management at Dealer.com. “It’s an incredible honor to be recognized with these AWA accolades in areas that we take so much pride in, our website platform and data optimization.”

Dealer.com solutions received the following awards for U.S. Websites and Digital Marketing, a third AWA win for Dealer.com Experience Optimization:

• U.S. WEBSITES: Dealer.com Websites 

Dealer.com websites are fueled by user experience research, data science and exclusive integrations with Cox Automotive brands. By leveraging all the data across multiple brands, the Dealer.com website can provide a notably more relevant and personalized experience for the shopper. Responding to consumer demand, these websites are evolving into highly-detailed comparison spaces, delivering a digital storefront that is a true extension of the full-service showroom experience. Websites are designed to meet consumer expectations for personalization, speed, search, inventory comparison, mobile capabilities, merchandising efficiency and ADA accessibility.  

• DIGITAL MARKETING: Dealer.com Experience Optimization

Dealer.com’s Experience Optimization technology harnesses the power of Cox Automotive data  to connect shoppers with inventory recommendations as well as vehicle and fixed operations specials most relevant to them in real-time. With the ability to understand the buying signals of 75% of automotive consumers, Cox Automotive connects those data points to build consumer profiles of more than 125 million households. This avenue provides a more holistic view of the buying cycle—and allows Dealer.com to serve website content relevant to both inventory and service customers—versus simply responding to prior search behaviors. Personalized inventory recommendations drive 2.5X more VDP views and 12% more leads[1]

This year’s AWAs were presented at the 2020 NADA Conference in Las Vegas, Nev. by hosts Glenn Pasch, CEO of PCG Digital and Beth Braswell. Over 150 industry leaders and outstanding contributors to automotive innovation were in attendance to honor this year’s especially impressive lineup of nominees and winners. For more information and the full list of all AWA award winners, visit  http://awa.autos/.

About Dealer.com

Dealer.com is the premier digital marketing solution for the automotive industry. Providing an integrated platform of Websites, Advertising, Digital Retailing and Managed Services, Dealer.com allows OEMs, dealer groups, retailers and agencies to leverage advanced digital technology, data and insights to deliver the shortest, fastest and most personalized path to customer engagement. The company practices a deep commitment to its culture of progress, with a focus on community, health, and wellness. Based in Burlington, Vermont, Dealer.com is a Cox Automotive brand. For more information, visit www.dealer.com

About Cox Automotive

Cox Automotive Inc. makes buying, selling, owning and using cars easier for everyone. The global company’s 34,000-plus team members and family of brands, including Autotrader®, Clutch Technologies, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®,are passionate about helping millions of car shoppers, 40,000 auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $20 billion. www.coxautoinc.com

[1] Dealer.com 2017 A/B Shopper Engagement Study