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• Every spring I look forward to the first weekend in May to watch The Kentucky Derby. In this year’s race, Bob Baffert set a record by winning his 7th trophy with the horse Medina Spirit who beat Mandaloun by a ¼ length. It was the closest finish at the Derby since 2005.

The official outcome of the race is still under review, as Baffert was accused of trying to gain an edge with the use of a banned substance. Every advantage counts in horse racing where the prize is so big and the margin of victory so small.

This summer, the new car business is beginning to look a lot like a high stakes horse race, but it’s no longer a race to the customer, it’s a race for inventory.

The supply and demand curve in the new car business has been completely flipped upside down. Demand for new cars is now significantly stronger than supply. We’ve never seen anything like this before in an industry that’s generally swimming in inventory. The microchip shortage has compounded the inventory challenges which began last year when nearly 3M units of production were lost during the Covid factory shutdowns. 

To read more, please visit our site: https://www.coxautoinc.com/learning-center/the-new-car-inventory-derby-of-2021/