Autopro Marketing, Inc.
Used Cars: The Wild Ride that Could
As hard as we try to increase recall completions, there always seems to be a bump in the road. We may soon be in for a pretty big one from the used-car market and there are plenty of signs pointing to this having a major effect on both dealerships and consumers.
According to a recent article in Automotive News, here are four ways the scenario could play out:
1. Rental Car companies filing bankruptcy – Federal law prohibits rental car companies from renting vehicles to consumers with open safety recalls. This was great for consumers as rental car companies had to complete the safety recall before they could get that vehicle back in service. In turn, consumers could rest assured that the rental vehicle was safe.
However, it is now expected that these bankrupt rental car companies will be forced to relinquish or liquidate their fleets due to a lack of travelers and reduced income. It is still NOT against the law to sell a used vehicle with an open safety recall. So, should the rental car companies go that route, these vehicles may ultimately end up in the ownership of consumers. And it is also likely that they will be sold with existing recalls left unrepaired. Considering that rental agencies account for 20-30% of all vehicle sales from manufacturers, that will be a lot of vehicles back on the road.
2. Lease Returns and Repossessions – Recent circumstances have prevented consumers from returning leases after their maturity dates. Also, some consumers can no longer make payments on their vehicle loans. While most financial institutions work with these consumers, ultimately the bill will come due and leased vehicles will get grounded. This is another potential large group of vehicles that could end up in-market as used car inventory which is not required to have open safety recalls completed before sale.
3. Wholesale and Auction Houses – Many dealerships that were forced to close will now open with a slew of vehicles destined for wholesale and/or auction houses. The scramble to unload these vehicles could further exacerbate the glut of available vehicles on the market which may end up in small used-car lots, buy-here-pay-here lots or independents.
4. Dealer inventory – Similar to point #3, dealers could also have an inventory of front-line retail used vehicles they need to unload. A franchise dealer selling an off-brand used car may find it easier to simply sell it to a consumer, rather than sit on that vehicle until the safety recall can be completed and have the customer sign a disclosure stating that a recall exists (which has become more common lately).
These circumstances combined could very easily result in a glut of inventory across the board but, more importantly, a glut of used vehicles back on the road with open safety recalls. Hang on to your hats because this wild ride will probably get wilder before all is said and done.
Autopro Marketing, Inc.
VettX Partners with Recall Masters to Identify Vehicles with Dangerous Recalls on its Platform
Auto dealerships and consumers now have additional layer of transparency to safeguard them from making uninformed acquisitions
Laguna Hills, CA, June 10, 2020 — Recall Masters, Inc., the nation’s leading provider of automotive recall solutions, today announced a partnership with VettX, an automotive industry software provider that enables auto dealerships to easily access and acquire vehicles for sale by private parties. The VettX platform connects auto dealerships to a massive inventory of vehicles that would otherwise be time-consuming to locate and purchase and helps dealers scan this high potential private market. The new partnership with Recall Masters should make VettX market analysis data even more effective
“We’re extremely pleased to include VettX among our list of automotive industry clients who want to safeguard consumers from dangerous recalls while helping dealerships acquire assets with complete transparency. This partnership further assists Recall Masters in its mission to safeguard the industry and consumers from dangerous recalls that pose a threat to all drivers and passengers on the road,” stated Christopher Miller, Recall Masters CEO. “Recall status can be difficult to find, especially when acquiring vehicles from the private market. VettX can now detail recalls related to the specific VIN of the searched vehicle as part of its market analysis.”
VettX's auto dealers are trained to navigate a list of ready to purchase private party vehicles available in their local markets. Each dealer is provided with a list of ready to buy vehicles that have been fully vetted by the VettX team. Vetted vehicles include details regarding vehicle condition, pricing information, and any potential open recalls. VettX's call center then reaches out to each seller to ensure the vehicle is as they claim it to be and arranges for a dealership to purchase it. Armed with this information, dealers can make a quick, educated decision as to whether the vehicle makes business sense for them.
“Partnering with Recall Masters allows dealers to easily scan every vehicle VIN for sale in the private market and look for recalls. This information is vital to our dealership community who need to make quick decisions on whether to purchase a particular vehicle,” said Ryan Dietz, VettX CEO and Chief Technology Officer “This integration is extremely helpful because it adds a secondary layer of asset protection to assist the buyer, making us one of the first private automotive market software platforms to compile recall data into the market analysis. In an industry where vehicle valuation, speed-to-market processes, and razor-thin margins dictate success or failure, this partnership gives our customers a tremendous advantage in the marketplace,” Dietz added.
About VettX:
VettX offers an efficient way to source pre-owned inventory. Through its web-based software, clients have access to current private party vehicles available in proximity. VettX's intelligent software automatically books out the vehicle and provides market analysis, enabling dealerships to make a quick, educated decision on the price that should be paid for the vehicle based on projected profit. To learn more about VettX software or ongoing software training call 530.228.1722, email info@vettx.com or visit: www.vettx.io
About Recall Masters:
Recall Masters is the leading provider of automotive recall solutions, using data, technology, and communications to connect dealerships and manufacturers with owners of affected vehicles. The company is dedicated to helping automakers and their dealers expedite the repair of recalled vehicles, making the roadways safer for everyone. Greater recall awareness and proactive recall management help automakers protect their brand and build trusting relationships between automotive dealers, rental car agencies, auto auctions, auto industry affiliates, and consumers alike. Recall Masters is a privately held company based in Laguna Hills, CA. For more information, please call 888.651.4480, email info@recallmasters.com or visit www.recallmasters.com.
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Autopro Marketing, Inc.
It Doesn’t Get Much Worse than This!
All automobile manufacturers strive for dominance in the marketplace. Vying for consumer's money, trust, and brand loyalty is an ongoing challenge through a balance of quality, quantity, and a franchised network of dealerships that entice consumers to buy and service their vehicles. The last thing a manufacturer is looking for is bad publicity. However, it happens -- as was the case with Takata airbags – and this certainly does not play well with safety-oriented customers.
Then along comes a rogue automobile manufacturer that, on the one hand, introduces beautiful and technologically advanced vehicles. While, on the other, enjoys an enormous group of brand fanatics. All the while, it has butted heads with states and franchised dealers for deciding to forgo the normal route to vehicle sales. Tesla certainly does have some innovative technology, such as performing software updates and other service-related items over-the-air without a customer ever needing to visit a Tesla service center. But sometimes, technology can backfire. And it has backfired big time for Tesla.
In January of this year, an article in Automotive News reported that the NHTSA was petitioned to recall EVERY SINGLE TESLA EVER MADE due to unintended acceleration in 123 vehicles, resulting in 110 crashes and 52 injuries. These Tesla complaints run the gamut from vehicles that fail to stop, drive through garage doors and into the concrete walls of the house, to vehicles that simply take off on their own after an owner has put the vehicle in park and exited. Tesla, of course, denies fault, blaming the petition on an enterprising short seller of their stock. Little has happened since January, most likely due to the COVID-19 crisis, so it will be interesting to keep an eye on this in the coming months.
Can you imagine the consequences of an automobile manufacturer such as Ford or Honda (simply as examples) forced to recall every vehicle they ever produced? The backlash and damage to their reputation could be irreparable or, at the very least, a tough hill for them to climb to regain consumer trust.
The bigger point is whether or not NHTSA is even willing to consider a recall of such magnitude. If the NHTSA were to force Tesla to recall every vehicle it ever manufactured, it would be unprecedented and could damage the stellar brand perception that Tesla enjoys.
Regardless of the outcome, the fact remains that NHTSA is tasked with ensuring that vehicles on the road are safe for their owners and the other drivers they share the road with. While Tesla may be able to buck the franchise system (or keep trying to), the one entity they must play the same game with as other auto manufacturers is NHTSA – and that is a good thing! Safety and government oversight should be an even playing field for all manufacturers.
If the NHTSA chooses to force Tesla to recall every vehicle it has ever made it would be an unprecedented decision. But, more importantly, it could give the world a glance at what the future may have in store as vehicles become increasingly reliant on software and electronic technology such as self-driving, lane correction, auto parking, and other modern instrumentation. The next generation of vehicles is likely to have even more recalls, requiring frequent updates, similar to computers and cell phones. We haven’t seen the last of this.
It is an interesting topic for sure! What are your thoughts?
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Autopro Marketing, Inc.
Put a Little Love in Your Heart
News has not exactly been great recently. And, I don’t know about you, but I welcome any good news that brightens my day in some way. For that reason, I loved a recent story a friend sent to me from the Charlotte Observer.
It is one thing to be involved in your community by hosting a blood drive or collecting holiday gifts for needy children (all worthwhile efforts, by the way) and quite another thing to go above and beyond these one-time or seasonal events.
What if someone needed a place to stay because they were homeless? Would you let them sleep inside your dealership at night? Let’s take it to the next level. Would you let them sleep inside a car that’s on your front line knowing that you may have customers looking at that and potentially wanting to buy it the next day? Probably not.
That, however, is exactly what one dealer has been doing since January. He now has over a dozen families that sleep in the cars on his lot nightly and expects that number to rise to 30 very quickly. The families arrive around 7:30 pm and leave by 7:30 am. Think about the quick work it must take for his staff to clean the cars every day to make sure that they are ready to show to a potential buyer. And they do this every… single… day. His community got wind of the news when he partnered with a local shelter to help, and locals have been donating food, supplies, and even a port-a-potty. The dealer also started a GoFundMe page to raise money to help get these families into stable homes.
While this certainly may not be for everyone, and perhaps not something you would do, I bring it up as it is so unusual and heartwarming. This act of kindness can only result in customer loyalty. Not only for those families he’s helped but also for members of the community. Could you imagine one of the families that he sheltered when they were down and out ever buying a car anyplace else once they are back on their feet? What about their families? And their family’s friends. And the local community that hears about his good deeds and joins in to help?
I’ve always believed that good deeds come back to you in the end. This dealer didn’t have to do any of this… but he did. This is community involvement to the extreme. My guess is that he would NEVER let any customer drive off his lot that wasn’t safe either.
And that’s just not being a business owner or a car dealer but being something even better… a human.
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Autopro Marketing, Inc.
Boost Acquisition Partners with Recall Masters, Adds Critical Recall Data to its Offering
Partnership drives much-needed dealership service revenue by facilitating recall repairs at no cost to private-party vehicle sellers
Laguna Hills, CA, May 19, 2020 — Recall Masters, Inc., the nation’s leading provider of automotive recall solutions, today announced a partnership with Boost Acquisition, a data and technology developer that connects in-market vehicle sellers with potential buyers at online and franchise dealerships. With the inclusion of recall data, Boost Acquisition can now check for-sale-by-owner vehicles for unrepaired recalls, reach out to their owners, and schedule repair appointments with client dealerships. Recall repairs are at no cost to the vehicle owner as dealers work with the manufacturer for reimbursement.
“Franchise dealerships are currently searching for revenue and consumers are hesitant to spend. Boost Acquisition has a much-needed solution for both dealerships and vehicle owners. Millions of vehicles with dangerous recalls exchange hands every month, leaving unsuspecting vehicle shoppers in the dark, placing dealerships at risk for product liability lawsuits and forcing sellers to accept less-than-ideal vehicle valuation. Our partnership with Boost Acquisition closes that gap in knowledge,” explained Christopher Miller, CEO of Recall Masters. “They also go a step further by connecting vehicle owners with factory-authorized dealerships who can repair those vehicles at no cost to owners. We’re so proud to include Boost Acquisition among our impressive list of automotive industry clients who want to safeguard consumers from dangerous recalls,” Miller added.
The demand for used cars has dipped in the past few weeks due to shelter-in-place restrictions, requiring that owners attend to those recall repairs to get a more favorable selling price. With recall data integrated into its solution, Boost Acquisition can better serve both dealerships and consumers.
“The data Recall Masters provides helps us get these vehicle owners into the dealership at a customer acquisition rate not available through other means,” said Patrick J. Howell, CEO at Boost Acquisition. “Not only do dealerships see revenue from the factory for recall repairs, but the interaction with consumers is leading to additional service repairs and vehicle sales. It is not the original intent, but a pleasant byproduct of taking care of the customer during their moment of need. Our client dealerships are amazed at the results and the quality of the customer interactions. More importantly, these experiences are exactly what consumers are desperately searching for.”
Recall Masters provides recall solutions directly, and through strategic partnerships, to more than 3,000 dealerships nationwide. Also, two auto manufacturers, BMW of North America (BMWNA), and Mazda North American Operations (MNAO) are contracted with Recall Masters to assist with boosting recall completion rates for select dealerships in key US markets.
About Boost Acquisition:
Boost Acquisition provides for-sale-by-owner (FSBO) consumers with a consumer “hub” to offer a variety of services. Not only do we help these vehicle owners sell their vehicles, but we’re also scheduling recall repair services with factory-authorized service centers and facilitating new vehicle purchases by connecting them to franchise dealerships. Boost also provides dealerships with an online marketplace where they can make offers on FSBO vehicles for sale. Offer prices are enhanced by utilizing information on open recall values (service and parts). In short, a vehicle is more valuable to the dealer if it has a serviceable open recall. Dealerships can also convert FSBO consumers to a new vehicle transaction. To learn more about Boost Acquisition, please call 858.829.9488, email info@boostacquisition.com or visit www.boostacquisition.com.
About Recall Masters:
Recall Masters is the leading provider of automotive recall solutions, using data, technology, and communications to connect dealerships and manufacturers with owners of affected vehicles. The company is dedicated to helping automakers and their dealers expedite the repair of recalled vehicles, making the roadways safer for everyone. Greater recall awareness and proactive recall management help automakers protect their brand and build trusting relationships between automotive dealers, rental car agencies, auto auctions, auto industry affiliates, and consumers alike. Recall Masters is a privately-held company based in Laguna Hills, CA. For more information, please call 888.651.4480, email info@recallmasters.com or visit www.recallmasters.com.
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Autopro Marketing, Inc.
Increasing Service Revenue with Mobile Repair Units [VIDEO]
Dan Beres explains why dealers should follow in the footsteps of OEMs and increase service revenue with mobile repair units.
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Autopro Marketing, Inc.
How to Communicate to Service Customers During the COVID-19 Crisis
In my last blog, I shared some tips about how dealerships can help protect customers and staff in their service departments during this challenging time. In addition to having the precautions in place, it is important to know how to correctly communicate to your customers (or prospective customers with safety recalls) about these safety measures and the importance of completing any needed recall work.
Consumers are venturing outside for some essential tasks such as trips to the grocery store, traveling to assist a family member, or to their place of work as an essential worker. They still need the use of their vehicle and, if it has an outstanding safety recall, it could inhibit them from doing these essential tasks or place them in danger.
Here are some tips we have found to be successful for service departments at this time.
This data needs to be communicated to your customers correctly. Display this data prominently on the service section of your website and in your service advertising. Also, use it in your emails, texts, and phone calls.
- 1. Communicate that your service department is legally open and ready to service them
First, let your customers know that your service department is considered an essential business and you are open and ready to service them. They may not even know this.
- 2. State the safety measures you are taking in all your communications
Tell your customers that their well-being and safety are your top priority, especially during this challenging time. That you understand their vehicle is a vital link to critical health services, medication, and groceries. As such, you are committed to remaining open to offer expedient and safe vehicle servicing and maintenance.
Reassure your customers that to protect them you are adhering to all CDC guidelines and offering additional vehicle disinfection at vehicle drop-off and return. These added measures, which will come at NO COST, are in place during the COVID-19 outbreak to ensure their health and peace of mind.
- 3. Develop a COVID Action Plan offered free to customers to make them feel safe
I also recommend that you offer something along the lines of a “COVID-19 Action Plan: FREE to all Service Customers.” Several service departments are using this to great success.
They generally include such things as:
* Your vehicle safely returned to you, disinfected before and after service
* Pickup and delivery to your home and office is available within a 15-mile radius. Services available during operating hours.
* For consumers who prefer to drop off/pick up at the dealership, strict social distancing observed in our service drive
* For extended repairs, a disinfected loaner car will be made available
- 4. Correctly communicate the additional threat of unrepaired recalls
Let your customers know that unfortunately, the coronavirus is not the only threat in the world. More than 1 in 4 vehicles on the road today have an unrepaired safety recall, a government-mandated warning intended to safeguard consumers. If you have a recall check tool on your site, be sure to include a link to it in your texts and emails and make sure it is easy to find on your site. Urge your customers to attend to the recall as soon as possible.
- 5. Inform your customers of the future increase in parts shortage
Communicate to your customers that you expect a disruption in the global supply chain to cause a parts shortage. It is a real possibility that in 3 months replacement parts will not be available. Advise them to please take immediate action. Again, state that all recall repairs and disinfection come at NO COST. This isn't a marketing ploy – it's a very real scenario that will likely play out, especially with imported parts.
- 6. Offer a discount to help with expenses
Finances can be tough right now, so to assist with expenses, consider offering a discount such as a $50 dealer services gift card. The gift card can be applied to any additional services or parts.
- 7. Contact information and hours are important
Include all methods of contact for your service department and your hours. You would be wise to add online scheduling, if you do not already have it, and include a link for ease of scheduling.
- 8. Charities need help now more than ever and charitable messages can help too
If you are doing anything right now to support your local community include that and encourage your customers to help with a message such as, “It is times like this that bring the best out in all of us. ABC Dealer is a proud sponsor of the Give Back to ABC Community Outreach program, which provides meals and services to seniors in our community. If you would like to help or contribute, please visit www.SomeTownshipHelp.com/coronavirus.”
With 33 states prohibiting the sales of vehicles in some form, now is the time to reach out to consumers for service work. Many dealerships have traditionally under-marketed their service departments, even though they account for the majority of income.
Safety is on every consumer’s mind right now. Communicating the message of safety for both their vehicle and general health and well-being can help your dealership gain much-needed service revenue. It can also encourage new service customers that will continue to return once this immediate crisis is over. And it is important right now to also plan for the future.
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Autopro Marketing, Inc.
Recall Masters Supports Dealers with COVID-19 Response Kit to Help Handle Service Customers
April 8, 2020, Laguna Hills, CA – Recall Masters, Inc., the leading provider of automotive recall data, technology, and communications, today announced the launch of a special COVID-19 Response Kit at no cost for its auto dealer clients. The kit is designed to help improve the handling of service customers and recalls at this time.
“It appears that, as a country, we're moving past the immediate response to the COVID-19 outbreak and settling into a new normal for the next 30-60 days, if not longer. While the impact is unique to each dealer and local market, we stand united in supporting consumers who continue to rely on their local dealership for vehicle service. For stores that remain in operation, we are here to help. We've received some optimistic feedback from certain programs which are now available to our dealers at no additional cost,” said Dan Beres, Managing Partner at Recall Masters.
The Recall Masters COVID-19 Response Kit is offered at no additional cost to all current auto dealer clients and any stores within a group where one or more stores is a client. It includes the following:
- MarketSMART Reports: These reports identify recalled vehicles on independent lots. Because sales have come to a standstill, Recall Masters has found that independents are now very receptive to vehicles being serviced by a franchised dealer. For a limited time, Recall Masters is making these reports available at no cost to its clients and all stores within the store’s group.
- Group Inventory Batch Upload Reports: These reports identify recalled vehicles sitting on lots of dealers’ sister stores. For a limited time, if a dealer provides the VINs in its group's used car inventory, Recall Masters will check them for open recalls and return a report detailing which vehicles are affected by a recall.
- COVID-19 Response Communication Campaign: In addition, Recall Master is offering a special COVID-19 Response Communication Campaign at no cost to its auto dealer clients. Dealers must fill out a questionnaire profile of their COVID-19 operations, and Recall Masters will coordinate communication with consumers who require vehicle servicing and repair (see sample email here).
Recall Masters dealers who are interested in a special COVID-19 RESPONSE communication campaign at no cost can click here.
Recall Masters has also drafted a best practices guide for using these tools, along with suggested call scripts, which can be accessed at https://bit.ly/2V9h2hV.
“With staff cutbacks, many dealerships lack the resources to craft and distribute important updates to customers. And a key part of any workable solution right now is effective customer communications. At the best of times, recall customers can be upset about an existing recall, especially if their vehicle is now unsafe and a threat to them and their family. Add the threat of COVID-19 and the fear is even greater. It is vital to communicate with these customers correctly to help soothe any fears. For example, let them know you are adhering to all CDC guidelines and offering additional vehicle disinfection at vehicle drop-off and return at no cost to the customer,” Beres stated. “We expect the majority of our customers to take advantage of this opportunity, so please be patient while we confirm your participation. If you don’t receive a response within 24 hours, please email covid19support@recallmasters.com and we will call you immediately,” Beres added.
Recall Masters provides recall solutions directly, and through strategic partnerships, to more than 3,000 dealerships nationwide. Also, two auto manufacturers, BMW of North America (BMWNA), and Mazda North American Operations (MNAO) are contracted with Recall Masters to assist with boosting recall completion rates for select dealerships in key US markets.
Any Recall Masters dealers interested in the COVID-19 Response Kit can call their representative or send an email to covid19support@recallmasters.com.
About Recall Masters:
Recall Masters is the leading provider of automotive recall data, technology, and communications, dedicated to helping automakers and their dealers expedite the repair of recalled vehicles and make the roadways safer for everyone. Greater recall awareness and proactive recall management help automakers protect their brand and build trusting relationships between automotive dealers, rental car agencies, auto auctions and consumers alike. Recall Masters is a privately held company based in Laguna Hills, CA. To learn more about Recall Masters and comprehensive recall management, please call 888.651.4480, email info@recallmasters.com or visit www.recallmasters.com.
Media Contact:
Sean Reyes
Chief Marketing Officer
sean@recallmasters.com
949.246.6023
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Autopro Marketing, Inc.
Handling Safety Recalls at the Dealership [VIDEO]
Recall Masters' Dan Beres, Managing Partner, explains how dealerships are handling safety recalls. From NADA 2020.
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Autopro Marketing, Inc.
9 Tips to Mitigate the Impact of COVID-19 in Your Service Department
The Coronavirus is disrupting businesses across the globe and its full impact is yet to be seen. Dealers have been contacting us to see if we have any advice as far as what can be done in their service departments to limit any risk both to employees and customers.
The following are a few simple suggestions that can help minimize workplace exposure to the Coronavirus (COVID-19) for your employees and customers. It's important to note that, due to a lack of widespread testing and the absence of physical symptoms in many individuals infected with the virus, you need to proceed with the understanding that every interaction can present a risk. When you operate with an abundance of caution, you not only greatly reduce the likelihood of exposure, you also send a reassuring message to consumers and your dealership staff.
- 1. Send Your Sick Staff Home: Again, you may not even be aware that someone (consumer or employee) is infected with the Coronavirus. However, when symptoms are present do not allow sick employees on the premises. Most CRM programs can be accessed from mobile phones and home computers. So, if they are not too sick to work, employees can still call, email and text your customers and set up appointments without being at the dealership itself.
- 2. Clean! Clean! Clean! Place a major priority on cleanliness: Before consumers will feel confident about visiting your store, it is vital to ensure all areas where consumers interact with you and other customers are free of potential exposure to the virus. Normally janitorial staff shuffles around after hours. However, it’s a good idea to have them sanitizing during business hours as well. Let your customers see you are making sanitation a priority. Also, have a liberal supply of hand sanitizer available in all public areas for employee and customer use. This is not a paid sponsorship post, but you may also want to take a look at biopledge.com.
- 3. No More Waiting: While the CDC has announced that public gatherings present a threat to exposure, no consumer wants to sit in your waiting room. During the appointment scheduling process, while on the phone, offer customers the option to drop their vehicle off rather than having them wait around at the dealership.
- 4. Expedite Vehicle Drop Off/Pick Up and Limit Customer Exposure – Find ways to have your service department promptly check-in cars in the service drive and get customers on their way with just a single-point interaction. The same goes for vehicle pick up when the service is complete. All staff should wear gloves and use disinfectant wipes to clean service lane tablet screens, POS machines and any other equipment that your customers or staff use.
- 5. Wipe Down Your Loaners/Shuttles Often: Ensure that your customers are confident that your vehicles are clean and sanitary and have confidence in the cleanliness practices of your shuttle drivers. Customers can be afraid to let anyone touch their car or climb inside an Uber or dealer shuttle. It's panic mode out there, so understand that even pick up/delivery isn't going to be a slam dunk. A lot of dealers are looking at BioPledge, an odorless, residue-less car interior fogger that kills bacteria and offers a 3-month barrier to protect. Dealers can use this at pick up to show the consumer they are protected for the next few months. Much faster than wiping down the car too. The cost is $15 per application.
- 6. Mobile Service/Vehicle Pick-Up Services: Many consumers are worried to step out of their homes. So, if you have the resources, you would be wise to consider going to them with a pickup and delivery service and then the customer does not even have to leave their home.
- 7. Service Confirmation/Missed Appointment Call Scripts: Does your staff know what to say to instill confidence in the safety and cleanliness of your dealership? Or what to say to a customer who has missed their scheduled appointment? You would be wise to put some talk tracks together.
- 8. Vehicle Wipe Down: To protect employees, the vehicle should be immediately wiped down before servicing, reducing the chance of exposure. Once serviced, the vehicle needs to be cleaned inside and out once again. Are you using disinfectant wipes to clean up? It is important to reassure consumers at every opportunity that you have practices in place to ensure their vehicle will not be infected. Also, consider BioPledge, as mentioned above.
- 9. Home Delivery & Test Drive: This is more on the sales side. But, if you want to sell cars, you might have to perform the test drive at the consumer's front door. Why not get a jump on the competition by taking the whole process to them.
Follow CDC Guidelines for Business Operations: Visit the CDC site (click here) for guidance on how to prevent workplace exposure to acute respiratory illnesses, including COVID-19, in non-healthcare settings.
Stay Up to Speed on Coronavirus Updates: Rather than receive misleading information, consult the CDC's official site and official coronavirus updates (click here).
To your success in these difficult times!
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