The podcast can be found here: http://bit.ly/36zb6Fp

The original title for this episode was "Onward and Upward: Digital Marketing in 2021." This conversation, however, turned out to be much more than just digital marketing. Jason Harris and I dove into myriad topics surrounding dealerships with lessons learned from navigating COVID-19 for nearly an entire year. From marketing mixture to BDC expectations to internal promotions and more, there is a lot to be learned, analyzed, and said about where the industry is now at the beginning of 2021 and how it can be elevated by challenging current conditions.

We're just halfway through this season of the #KPICafe!

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