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Dane Saville

Dane Saville Public Relations and Brand Manager

Dane Saville Blog Posts

Reunion Marketing Ranks #1481 on 2020 Inc. 5000 List

Reunion Marketing Ranks #1481 on 2020 Inc. 5000 List

FOR IMMEDIATE RELEASE Contact: Dane Saville Reunion Marketing dane@reunionmarketing.com 919-413-1975   Reunion Marketing Ranks #1481 o…

Fixed Ops Marketing Best Practices, Not Dirty Tricks | KPI Cafe Season 6 Episode 6

Fixed Ops Marketing Best Practices, Not Dirty Tricks | KPI Cafe Season 6 Episode 6

To round out our season, Reunion's own Chad Graves and Andrew Kocha join the KPI Cafe to discuss a wealth of topics regarding how dealerships can best …

iscover the Details to Effectively Run a Fixed Operations Department | KPI Cafe Season 6 Episode 5

iscover the Details to Effectively Run a Fixed Operations Department | KPI Cafe Season 6 Episode 5

Ed Roberts, who leads the fixed operations for Bozard Ford Lincoln, joins the KPI Cafe to cover a host of topics that can help any dealership increase the …

One Small Step for the BDC. One Giant Leap for the Dealership. | KPI Cafe Season 6 Episode 4

One Small Step for the BDC. One Giant Leap for the Dealership. | KPI Cafe Season 6 Episode 4

In this episode of the KPI Cafe, Host Dane Saville is joined by Sarah Vantine to discuss the ways a dealership can truly leverage a BDC to effectively mana…

Don't Play the Same Ol' Song with Your Fixed Ops | KPI Cafe Season 6 Episode 3

Don't Play the Same Ol' Song with Your Fixed Ops | KPI Cafe Season 6 Episode 3

In this episode, KPI Cafe Host Dane Saville brings back Car Biz Done Better's Sean Welsh to discuss ways to lead your dealership that demonstrates valu…

Strategies to Drive More Service Visits and Profits | KPI Cafe Season 6 Episode 2

Strategies to Drive More Service Visits and Profits | KPI Cafe Season 6 Episode 2

In the second episode of this sixth season, Host Dane Saville is joined by Shawn Armorer to discuss methods to maximize the efficiency of your fixed operat…

Evolution of a Dealership's Fixed Operations with Dave Foy | KPI Cafe Season 6 Episode 1

Evolution of a Dealership's Fixed Operations with Dave Foy | KPI Cafe Season 6 Episode 1

To kick off our newest season that's all about your dealership's fixed operations, Host Dane Saville is joined by the Fixed Ops Mastermind Dave Foy…

KPI Cafe Season 6: All Things Fixed Operations

KPI Cafe Season 6: All Things Fixed Operations

I've never been more excited to launch a season of the KPI Cafe than what we'll release starting on Friday, July 10th. We are going to have a robus…

REUNION MARKETING WELCOMES JESSICA DEE AS DIRECTOR OF PAID SEARCH RALEIGH

REUNION MARKETING WELCOMES JESSICA DEE AS DIRECTOR OF PAID SEARCH RALEIGH

FOR IMMEDIATE RELEASE Contact: Dane Saville Reunion Marketing dane@reunionmarketing.com 919-413-1975 REUNION MARKETING WELCOMES JESSICA DEE …

FOR IMMEDIATE RELEASE: Reunion Marketing Introduces PROdrive

FOR IMMEDIATE RELEASE: Reunion Marketing Introduces PROdrive

Raleigh, June 15th, 2020 — Reunion Marketing is proud to announce the expansion of our services to include a robust strategy for your dealership&rsqu…

It's Good to Have Friends - A Look at the Benefits of Vendor Networking | KPI Cafe Season 5 Bonus 3

It's Good to Have Friends - A Look at the Benefits of Vendor Networking | KPI Cafe Season 5 Bonus 3

David Lemmon joins Host Dane Saville to discuss the importance of vendor networking, including the surprising value that dealers get from vendor-to-vendor …

88% of Web Users Watch Video. What's Your Strategy? | KPI Cafe Season 5 Bonus 2 with Jason Harris

88% of Web Users Watch Video. What's Your Strategy? | KPI Cafe Season 5 Bonus 2 with Jason Harris

Approximately 500,000,000 hours of video is watched on YouTube every day. It's vital that you have a strategy in place for your dealership. In this epi…

How to Earn an A for Your BDC | KPI Cafe Season 5 Bonus 1

How to Earn an A for Your BDC | KPI Cafe Season 5 Bonus 1

In this bonus episode of the KPI Cafe, Josh Mitchell, BDC Director for Hubert Vester Auto Group, sits down with Host Dane Saville to discuss a few of the m…

You Down with OTT? Yeah, You Know Me! | KPI Cafe Season 5 Episode 8

You Down with OTT? Yeah, You Know Me! | KPI Cafe Season 5 Episode 8

To finish out our season on budgeting, Reunion's CEO Dave Spannhake returns to discuss programmatic media with KPI Cafe's Host Dane Saville. From t…

How to Make Your Social More than Click | KPI Cafe Season 5 Episode 7

How to Make Your Social More than Click | KPI Cafe Season 5 Episode 7

Continuing our series on budgeting, CEO Dave Spannhake and Host Dane Saville dive into the setup of and best practices for your dealership's paid socia…

A Review on Retargeting for Your Dealership | KPI Cafe Season 5 Episode 6

A Review on Retargeting for Your Dealership | KPI Cafe Season 5 Episode 6

  In this episode of season 5, CEO Dave Spannhake and Host Dane Saville return to discuss the tactics, networks, questions, and best practices for …

If You Build It (SEM from Intent Upward), They Will Come | KPI Cafe Season 5 Episode 5

If You Build It (SEM from Intent Upward), They Will Come | KPI Cafe Season 5 Episode 5

In this episode of our season on budgets, CEO Dave Spannhake and host Dane Saville move on from SEO to SEM. Throughout these fifteen minutes, they cover th…

The RELEASE Model: How to Help Others in Crisis | KPI Cafe Season 5 Mental Health Episode 2

The RELEASE Model: How to Help Others in Crisis | KPI Cafe Season 5 Mental Health Episode 2

Kevin Briggs, Guardian of the Golden Gate, joins host Dane Saville to speak about identifying behavior changes of people heading into a mental health crisi…

The Y-E-S for SEO: How This Strategy is Vital | KPI Cafe Season 5 Episode 4

The Y-E-S for SEO: How This Strategy is Vital | KPI Cafe Season 5 Episode 4

Continuing on with strategies that comprise your budget (refer to the first episode of this season), CEO Dave Spannhake and host Dane Saville dive into the…

The Whats and Whys and Wheres on Websites | KPI Cafe Season 5 Episode 3

The Whats and Whys and Wheres on Websites | KPI Cafe Season 5 Episode 3

In this third installment of Season 5, CEO Dave Spannhake and host Dane Saville discuss the importance of, best practices for, and benchmarking of a dealer…

Tips for Coping and De-escalation | KPI Cafe Season 5 Mental Health Episode 1

Tips for Coping and De-escalation | KPI Cafe Season 5 Mental Health Episode 1

Marriage and Family Therapist Kit Nowell joins KPI Cafe host Dane Saville to discuss tips for coping and other de-escalation techniques during times of unc…

The "Why" Behind Your Dealership's Digital Marketing | KPI Cafe Season 5 Episode 2

The "Why" Behind Your Dealership's Digital Marketing | KPI Cafe Season 5 Episode 2

In our second episode of KPI Cafe's Season 5, CEO Dave Spannhake and host Dane Saville dive into the "why" for investing in your primary digi…

Recessions Aren't Novel Like COVID-19 | KPI Cafe Season 5 Episode 1

Recessions Aren't Novel Like COVID-19 | KPI Cafe Season 5 Episode 1

To launch the fifth season of the KPI Cafe, host Dane Saville brings back an old face in Reunion's CEO Dave Spannhake. Together, they establish lessons…

ABCs of the BDC with Mike Cavanaugh | KPI Cafe Season 4 Bonus 4

ABCs of the BDC with Mike Cavanaugh | KPI Cafe Season 4 Bonus 4

Dane Saville, host of the KPI Cafe, catches up with Mike Cavanaugh to hit the high notes of running a modern BDC for automotive retail. Mike brings his bac…

Leadership in the Dealership | KPI Cafe Season 4 Bonus 3

Leadership in the Dealership | KPI Cafe Season 4 Bonus 3

In this episode, host Dane Saville invites Dustin Corbett, General Manager of Williams Toyota of Elmira, to talk about strategies he uses to demonstrate le…

The Untapped Potential of the Infotainment for Dealers | KPI Cafe Season 4 Bonus 2

The Untapped Potential of the Infotainment for Dealers | KPI Cafe Season 4 Bonus 2

KPI Cafe Host Dane Saville dives into the untapped potential of the infotainment in each of your dealership's vehicles for sales and customer retention…

How to Build the Foundation of Your Brand (and Other Cool Things, Too) | KPI Cafe Season 4 Bonus 1

How to Build the Foundation of Your Brand (and Other Cool Things, Too) | KPI Cafe Season 4 Bonus 1

For this episode, Host Dane Saville brings in the foremost authority on branding for automotive retail: Paul Daly. They discuss the "transaction of gr…

Building Your Budget for the Covid-19 Environment and Beyond

Building Your Budget for the Covid-19 Environment and Beyond

In this moment of time we're in, there is an opportunity: growth. Whether you have a strong grasp on budgeting your digital marketing or have just begu…

Responsive Search Ads - KPI Cafe Season 1 Episode 10

Responsive Search Ads - KPI Cafe Season 1 Episode 10

Later today, we'll release a new episode with Paul J. Daly. Until then, let's continue to talk about ways to invest your money more efficiently. …

Homepage to SRP Efficiencies: KPI Cafe Season 1 Episode 9

Homepage to SRP Efficiencies: KPI Cafe Season 1 Episode 9

We normally want to give you a break from Covid-19 talk, but there's no great setup for this episode without referencing it. It's during crises lik…

RM Homepage Banner Study: KPI Cafe Season 1 Episode 4

RM Homepage Banner Study: KPI Cafe Season 1 Episode 4

Let's put down the remote and pick up a notebook because we have another great KPI Cafe. This episode stresses the importance of your internal team or …

Automotive Dealership Marketing Budgets - KPI Cafe Episode 1

Automotive Dealership Marketing Budgets - KPI Cafe Episode 1

If current events have you feeling like Jan from the Brady Bunch -- Corona, Corona, Corona! -- then you need a coffee break from the news and your typical …

Paid Search Vendor vs. Paid Search Partner | KPI Cafe Season 4 Episode 4

Paid Search Vendor vs. Paid Search Partner | KPI Cafe Season 4 Episode 4

  There are many paid search vendors in automotive retail; however, that doesn't mean they're implementing best practices. Host Dane Sa…

Automotive Paid Search: You Must Plan It. (Whip sound). Plan It Good. | KPI Cafe Season 4 Episode 3

Automotive Paid Search: You Must Plan It. (Whip sound). Plan It Good. | KPI Cafe Season 4 Episode 3

Continuing this season's look at automotive paid search, host Dane Saville takes a quick dive into the effects of poor budget planning and pacing. …

Show Me the Metrics! Show Me the Metrics! | KPI Cafe Season 4 Episode 2

Show Me the Metrics! Show Me the Metrics! | KPI Cafe Season 4 Episode 2

In this episode of the KPI Cafe, host Dane Saville defines some of the metrics that Reunion Marketing recommends your dealership tracks, as well as offers …

To Buy or Not to Buy. That is the Paid Search Brand Question | KPI Cafe Season 4 Episode 1

To Buy or Not to Buy. That is the Paid Search Brand Question | KPI Cafe Season 4 Episode 1

To kick off Season 4, KPI Cafe host Dane Saville addresses one of the most common questions in automotive paid search: Should I buy my brand name? This…

Stimulate More Interest in Your New and Used Cars | KPI Cafe Season 3 Bonus 2

Stimulate More Interest in Your New and Used Cars | KPI Cafe Season 3 Bonus 2

Host Dane Saville dives into the details for creating diverse new and used car campaigns for your dealership's paid Facebook strategy. Don't for…

How Your Dealership Can Have Social Media Mania, Brother! | KPI Cafe Season 3 Episode 3

How Your Dealership Can Have Social Media Mania, Brother! | KPI Cafe Season 3 Episode 3

Host Dane Saville conjures up the power of Hulkamania to talk about a remarkable paid social media strategy that speaks to varied audiences with tailor…

Top Performing Dealerships Using Intelligent Social | KPI Cafe Season 3 Bonus 4

Top Performing Dealerships Using Intelligent Social | KPI Cafe Season 3 Bonus 4

Due to a technical error, we had to delete and repost the latest KPI Cafe -- but it's back! Host Dane Saville brings back Reunion Marketing'…

Oooooh Yeah! Let's Talk Paid Search Conversions | KPI Cafe Season 3 Episode 2

Oooooh Yeah! Let's Talk Paid Search Conversions | KPI Cafe Season 3 Episode 2

  Host Dane Saville gets Macho to break down some of the most important questions for paid search in automotive retail. From confusion over bou…

Give a Woo! for Website Conversions | KPI Cafe Season 3 Episode 1

Give a Woo! for Website Conversions | KPI Cafe Season 3 Episode 1

Host Dane Saville harnesses the energy of Ric Flair to power through a discussion about website conversions, including tips and benchmarks that your de…

3 Pillars to Build Your Facebook Ads: Variety, Audience, Inventory

3 Pillars to Build Your Facebook Ads: Variety, Audience, Inventory

Each month, most American consumers aren’t in the market to purchase a vehicle. When they do enter the market, their journey is dominated by a va…

Dealership's Biggest Opportunities in SEO and SEM | KPI Cafe Season 2 Episode 2

Dealership's Biggest Opportunities in SEO and SEM | KPI Cafe Season 2 Episode 2

KPI Cafe's Dane Saville brings back Reunion's CEO Dave Spannhake to further the discussion about SEO and SEM by covering the biggest opportunit…

The Importance of Digital Synergy: A Preview | KPI Cafe Season 2

The Importance of Digital Synergy: A Preview | KPI Cafe Season 2

I'm excited to introduce the second season of our original education video series, the #KPICafe. We've compiled questions and feedback from actual …

Find Your Yes

Find Your Yes

Let’s get something out of the way. No lacks challenge. No lacks inspiration. No lacks grit. Many people spend much of their time perfectin…

Three Vital Questions Every Dealer Needs to Ask Themselves

Three Vital Questions Every Dealer Needs to Ask Themselves

It should come as no surprise that sales are down this year, per sales reporting from the manufacturers like the “Detroit 3”, Toyota, and N…

Negative Priming: Your Words (Oral or Written) Can Affect Sales

Negative Priming: Your Words (Oral or Written) Can Affect Sales

    “What is negative priming?” If you ask that before you opened the article, you wouldn’t be the only one. It&rs…

Reunion Marketing Named One of the "Best Entrepreneurial Companies in America"

Reunion Marketing Named One of the "Best Entrepreneurial Companies in America"

FOR IMMEDIATE RELEASE Contact: Dane Saville Reunion Marketing dane@reunionmarketing.com 919-413-1975   REUNION MARKETING NAMED ONE OF …

A Formula to Outrank Third-Party Sites in SERPs

A Formula to Outrank Third-Party Sites in SERPs

In the not-so-distant past, many dealerships neglected their own websites in favor of paying third-party sites like AutoTrader and Cars.com to promote …

Is the Practicality of Voice Search Equal to Its Allure?

Is the Practicality of Voice Search Equal to Its Allure?

With how quickly trends and behaviors can change in digital marketing, it’s often tempting to jump on the next “big thing.” But a savvy m…

How to Spot If Your Agency Partner Isn’t Being Transparent

How to Spot If Your Agency Partner Isn’t Being Transparent

There is no shortage of digital marketing agencies, but there is a shortage of transparent ones. As your choices expand, it’s more important than eve…

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