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Dane Saville

Dane Saville Public Relations and Brand Manager

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Dane Saville Blog Posts

Balancing House and Home with Laurie Halter | The KPI Cafe is Back!

by Dane Saville 7 days ago

Balancing House and Home with Laurie Halter | The KPI Cafe is Back!

by Dane Saville 7 days ago
Full podcast can be heard here: https://bit.ly/3oCbkm2 Laurie Halter, CEO of Charisma! Communications and host of Carearing, joins the KPI Cafe to …
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Letting Go of the Vine - A Close to KPI Cafe in 2019

by Dane Saville Dec 7, 2020

Letting Go of the Vine - A Close to KPI Cafe in 2019

by Dane Saville Dec 7, 2020
I closed out this season of the #KPICafe with a topic quite personal to me: letting go of the vine. Understanding what this means is a vital and foundation…
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Be NICE: How to Embrace Compassionate Leadership at Your Dealership

by Dane Saville Nov 18, 2020

Be NICE: How to Embrace Compassionate Leadership at Your Dealership

by Dane Saville Nov 18, 2020
You can listen to the full podcast here (and subscribe!): BE NICE KPI Cafe In this episode of the KPI Cafe, "Playground Director II" Jeff…
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Video Content Your Dealership Needs to be Creating Now w/ Steve Roessler and Stephanie Singletary

by Dane Saville Nov 3, 2020

Video Content Your Dealership Needs to be Creating Now w/ Steve Roessler and Stephanie Singletary

by Dane Saville Nov 3, 2020
You can listen to the full podcast here (and subscribe!): https://bit.ly/3iHEkVW In this episode of the KPI Cafe, Stephanie Singletary of Covi…
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Activating Your F&I and Business Development Center to Improve Dealership Performance

by Dane Saville Oct 29, 2020

Activating Your F&I and Business Development Center to Improve Dealership Performance

by Dane Saville Oct 29, 2020
The podcast episode can be found here: Activating Your F&I and BDC to Improve Dealership Performance Be sure to subscribe to the KPI Cafe on your fa…
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The A-to-Z of Facebook Ads to Power Better Performance w/ Matt Sneed

by Dane Saville Oct 13, 2020

The A-to-Z of Facebook Ads to Power Better Performance w/ Matt Sneed

by Dane Saville Oct 13, 2020
In this episode of the KPI Cafe, Matt Sneed from Power Ford joins Host Dane Saville to dive deep into the weeds about the proper way to leverage Facebook a…
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Process: The Issues of Multitasking, Documentation, and Balance with Brent Wees

by Dane Saville Oct 6, 2020

Process: The Issues of Multitasking, Documentation, and Balance with Brent Wees

by Dane Saville Oct 6, 2020
In this return episode of the KPI Cafe, Dane Saville and Brent Wees start off discussing how much car dealers are expected to multitask, even in the face o…
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The KPI Cafe Returns on Monday with Brent Wees!

by Dane Saville Sep 24, 2020

The KPI Cafe Returns on Monday with Brent Wees!

by Dane Saville Sep 24, 2020
We're back! The #KPICafe returns on Monday with a truly impactful session that features one of our favorite people, Brent Wees. The title mig…
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Reunion Marketing Ranks #1481 on 2020 Inc. 5000 List

by Dane Saville Aug 13, 2020

Reunion Marketing Ranks #1481 on 2020 Inc. 5000 List

by Dane Saville Aug 13, 2020
FOR IMMEDIATE RELEASE Contact: Dane Saville Reunion Marketing dane@reunionmarketing.com 919-413-1975   Reunion Marketing Ranks #1481 o…
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Fixed Ops Marketing Best Practices, Not Dirty Tricks | KPI Cafe Season 6 Episode 6

by Dane Saville Aug 6, 2020

Fixed Ops Marketing Best Practices, Not Dirty Tricks | KPI Cafe Season 6 Episode 6

by Dane Saville Aug 6, 2020
To round out our season, Reunion's own Chad Graves and Andrew Kocha join the KPI Cafe to discuss a wealth of topics regarding how dealerships can best …
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iscover the Details to Effectively Run a Fixed Operations Department | KPI Cafe Season 6 Episode 5

by Dane Saville Jul 28, 2020

iscover the Details to Effectively Run a Fixed Operations Department | KPI Cafe Season 6 Episode 5

by Dane Saville Jul 28, 2020
Ed Roberts, who leads the fixed operations for Bozard Ford Lincoln, joins the KPI Cafe to cover a host of topics that can help any dealership increase the …
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One Small Step for the BDC. One Giant Leap for the Dealership. | KPI Cafe Season 6 Episode 4

by Dane Saville Jul 22, 2020

One Small Step for the BDC. One Giant Leap for the Dealership. | KPI Cafe Season 6 Episode 4

by Dane Saville Jul 22, 2020
In this episode of the KPI Cafe, Host Dane Saville is joined by Sarah Vantine to discuss the ways a dealership can truly leverage a BDC to effectively mana…
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Don't Play the Same Ol' Song with Your Fixed Ops | KPI Cafe Season 6 Episode 3

by Dane Saville Jul 20, 2020

Don't Play the Same Ol' Song with Your Fixed Ops | KPI Cafe Season 6 Episode 3

by Dane Saville Jul 20, 2020
In this episode, KPI Cafe Host Dane Saville brings back Car Biz Done Better's Sean Welsh to discuss ways to lead your dealership that demonstrates valu…
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Strategies to Drive More Service Visits and Profits | KPI Cafe Season 6 Episode 2

by Dane Saville Jul 13, 2020

Strategies to Drive More Service Visits and Profits | KPI Cafe Season 6 Episode 2

by Dane Saville Jul 13, 2020
In the second episode of this sixth season, Host Dane Saville is joined by Shawn Armorer to discuss methods to maximize the efficiency of your fixed operat…
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Evolution of a Dealership's Fixed Operations with Dave Foy | KPI Cafe Season 6 Episode 1

by Dane Saville Jul 10, 2020

Evolution of a Dealership's Fixed Operations with Dave Foy | KPI Cafe Season 6 Episode 1

by Dane Saville Jul 10, 2020
To kick off our newest season that's all about your dealership's fixed operations, Host Dane Saville is joined by the Fixed Ops Mastermind Dave Foy…
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KPI Cafe Season 6: All Things Fixed Operations

by Dane Saville Jun 29, 2020

KPI Cafe Season 6: All Things Fixed Operations

by Dane Saville Jun 29, 2020
I've never been more excited to launch a season of the KPI Cafe than what we'll release starting on Friday, July 10th. We are going to have a robus…
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REUNION MARKETING WELCOMES JESSICA DEE AS DIRECTOR OF PAID SEARCH RALEIGH

by Dane Saville Jun 19, 2020

REUNION MARKETING WELCOMES JESSICA DEE AS DIRECTOR OF PAID SEARCH RALEIGH

by Dane Saville Jun 19, 2020
FOR IMMEDIATE RELEASE Contact: Dane Saville Reunion Marketing dane@reunionmarketing.com 919-413-1975 REUNION MARKETING WELCOMES JESSICA DEE …
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FOR IMMEDIATE RELEASE: Reunion Marketing Introduces PROdrive

by Dane Saville Jun 16, 2020

FOR IMMEDIATE RELEASE: Reunion Marketing Introduces PROdrive

by Dane Saville Jun 16, 2020
Raleigh, June 15th, 2020 — Reunion Marketing is proud to announce the expansion of our services to include a robust strategy for your dealership&rsqu…
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It's Good to Have Friends - A Look at the Benefits of Vendor Networking | KPI Cafe Season 5 Bonus 3

by Dane Saville Jun 12, 2020

It's Good to Have Friends - A Look at the Benefits of Vendor Networking | KPI Cafe Season 5 Bonus 3

by Dane Saville Jun 12, 2020
David Lemmon joins Host Dane Saville to discuss the importance of vendor networking, including the surprising value that dealers get from vendor-to-vendor …
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88% of Web Users Watch Video. What's Your Strategy? | KPI Cafe Season 5 Bonus 2 with Jason Harris

by Dane Saville Jun 9, 2020

88% of Web Users Watch Video. What's Your Strategy? | KPI Cafe Season 5 Bonus 2 with Jason Harris

by Dane Saville Jun 9, 2020
Approximately 500,000,000 hours of video is watched on YouTube every day. It's vital that you have a strategy in place for your dealership. In this epi…
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How to Earn an A for Your BDC | KPI Cafe Season 5 Bonus 1

by Dane Saville Jun 4, 2020

How to Earn an A for Your BDC | KPI Cafe Season 5 Bonus 1

by Dane Saville Jun 4, 2020
In this bonus episode of the KPI Cafe, Josh Mitchell, BDC Director for Hubert Vester Auto Group, sits down with Host Dane Saville to discuss a few of the m…
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You Down with OTT? Yeah, You Know Me! | KPI Cafe Season 5 Episode 8

by Dane Saville Jun 1, 2020

You Down with OTT? Yeah, You Know Me! | KPI Cafe Season 5 Episode 8

by Dane Saville Jun 1, 2020
To finish out our season on budgeting, Reunion's CEO Dave Spannhake returns to discuss programmatic media with KPI Cafe's Host Dane Saville. From t…
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How to Make Your Social More than Click | KPI Cafe Season 5 Episode 7

by Dane Saville May 29, 2020

How to Make Your Social More than Click | KPI Cafe Season 5 Episode 7

by Dane Saville May 29, 2020
Continuing our series on budgeting, CEO Dave Spannhake and Host Dane Saville dive into the setup of and best practices for your dealership's paid socia…
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A Review on Retargeting for Your Dealership | KPI Cafe Season 5 Episode 6

by Dane Saville May 21, 2020

A Review on Retargeting for Your Dealership | KPI Cafe Season 5 Episode 6

by Dane Saville May 21, 2020
  In this episode of season 5, CEO Dave Spannhake and Host Dane Saville return to discuss the tactics, networks, questions, and best practices for …
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If You Build It (SEM from Intent Upward), They Will Come | KPI Cafe Season 5 Episode 5

by Dane Saville May 18, 2020

If You Build It (SEM from Intent Upward), They Will Come | KPI Cafe Season 5 Episode 5

by Dane Saville May 18, 2020
In this episode of our season on budgets, CEO Dave Spannhake and host Dane Saville move on from SEO to SEM. Throughout these fifteen minutes, they cover th…
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The RELEASE Model: How to Help Others in Crisis | KPI Cafe Season 5 Mental Health Episode 2

by Dane Saville May 14, 2020

The RELEASE Model: How to Help Others in Crisis | KPI Cafe Season 5 Mental Health Episode 2

by Dane Saville May 14, 2020
Kevin Briggs, Guardian of the Golden Gate, joins host Dane Saville to speak about identifying behavior changes of people heading into a mental health crisi…
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The Y-E-S for SEO: How This Strategy is Vital | KPI Cafe Season 5 Episode 4

by Dane Saville May 12, 2020

The Y-E-S for SEO: How This Strategy is Vital | KPI Cafe Season 5 Episode 4

by Dane Saville May 12, 2020
Continuing on with strategies that comprise your budget (refer to the first episode of this season), CEO Dave Spannhake and host Dane Saville dive into the…
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The Whats and Whys and Wheres on Websites | KPI Cafe Season 5 Episode 3

by Dane Saville May 11, 2020

The Whats and Whys and Wheres on Websites | KPI Cafe Season 5 Episode 3

by Dane Saville May 11, 2020
In this third installment of Season 5, CEO Dave Spannhake and host Dane Saville discuss the importance of, best practices for, and benchmarking of a dealer…
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Tips for Coping and De-escalation | KPI Cafe Season 5 Mental Health Episode 1

by Dane Saville May 8, 2020

Tips for Coping and De-escalation | KPI Cafe Season 5 Mental Health Episode 1

by Dane Saville May 8, 2020
Marriage and Family Therapist Kit Nowell joins KPI Cafe host Dane Saville to discuss tips for coping and other de-escalation techniques during times of unc…
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The "Why" Behind Your Dealership's Digital Marketing | KPI Cafe Season 5 Episode 2

by Dane Saville May 4, 2020

The "Why" Behind Your Dealership's Digital Marketing | KPI Cafe Season 5 Episode 2

by Dane Saville May 4, 2020
In our second episode of KPI Cafe's Season 5, CEO Dave Spannhake and host Dane Saville dive into the "why" for investing in your primary digi…
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Recessions Aren't Novel Like COVID-19 | KPI Cafe Season 5 Episode 1

by Dane Saville Apr 28, 2020

Recessions Aren't Novel Like COVID-19 | KPI Cafe Season 5 Episode 1

by Dane Saville Apr 28, 2020
To launch the fifth season of the KPI Cafe, host Dane Saville brings back an old face in Reunion's CEO Dave Spannhake. Together, they establish lessons…
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ABCs of the BDC with Mike Cavanaugh | KPI Cafe Season 4 Bonus 4

by Dane Saville Apr 21, 2020

ABCs of the BDC with Mike Cavanaugh | KPI Cafe Season 4 Bonus 4

by Dane Saville Apr 21, 2020
Dane Saville, host of the KPI Cafe, catches up with Mike Cavanaugh to hit the high notes of running a modern BDC for automotive retail. Mike brings his bac…
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Leadership in the Dealership | KPI Cafe Season 4 Bonus 3

by Dane Saville Apr 15, 2020

Leadership in the Dealership | KPI Cafe Season 4 Bonus 3

by Dane Saville Apr 15, 2020
In this episode, host Dane Saville invites Dustin Corbett, General Manager of Williams Toyota of Elmira, to talk about strategies he uses to demonstrate le…
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The Untapped Potential of the Infotainment for Dealers | KPI Cafe Season 4 Bonus 2

by Dane Saville Apr 6, 2020

The Untapped Potential of the Infotainment for Dealers | KPI Cafe Season 4 Bonus 2

by Dane Saville Apr 6, 2020
KPI Cafe Host Dane Saville dives into the untapped potential of the infotainment in each of your dealership's vehicles for sales and customer retention…
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How to Build the Foundation of Your Brand (and Other Cool Things, Too) | KPI Cafe Season 4 Bonus 1

by Dane Saville Apr 2, 2020

How to Build the Foundation of Your Brand (and Other Cool Things, Too) | KPI Cafe Season 4 Bonus 1

by Dane Saville Apr 2, 2020
For this episode, Host Dane Saville brings in the foremost authority on branding for automotive retail: Paul Daly. They discuss the "transaction of gr…
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Building Your Budget for the Covid-19 Environment and Beyond

by Dane Saville Mar 31, 2020

Building Your Budget for the Covid-19 Environment and Beyond

by Dane Saville Mar 31, 2020
In this moment of time we're in, there is an opportunity: growth. Whether you have a strong grasp on budgeting your digital marketing or have just begu…
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Responsive Search Ads - KPI Cafe Season 1 Episode 10

by Dane Saville Mar 30, 2020

Responsive Search Ads - KPI Cafe Season 1 Episode 10

by Dane Saville Mar 30, 2020
Later today, we'll release a new episode with Paul J. Daly. Until then, let's continue to talk about ways to invest your money more efficiently. …
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Homepage to SRP Efficiencies: KPI Cafe Season 1 Episode 9

by Dane Saville Mar 27, 2020

Homepage to SRP Efficiencies: KPI Cafe Season 1 Episode 9

by Dane Saville Mar 27, 2020
We normally want to give you a break from Covid-19 talk, but there's no great setup for this episode without referencing it. It's during crises lik…
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RM Homepage Banner Study: KPI Cafe Season 1 Episode 4

by Dane Saville Mar 26, 2020

RM Homepage Banner Study: KPI Cafe Season 1 Episode 4

by Dane Saville Mar 26, 2020
Let's put down the remote and pick up a notebook because we have another great KPI Cafe. This episode stresses the importance of your internal team or …
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Automotive Dealership Marketing Budgets - KPI Cafe Episode 1

by Dane Saville Mar 24, 2020

Automotive Dealership Marketing Budgets - KPI Cafe Episode 1

by Dane Saville Mar 24, 2020
If current events have you feeling like Jan from the Brady Bunch -- Corona, Corona, Corona! -- then you need a coffee break from the news and your typical …
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Paid Search Vendor vs. Paid Search Partner | KPI Cafe Season 4 Episode 4

by Dane Saville Mar 23, 2020

Paid Search Vendor vs. Paid Search Partner | KPI Cafe Season 4 Episode 4

by Dane Saville Mar 23, 2020
  There are many paid search vendors in automotive retail; however, that doesn't mean they're implementing best practices. Host Dane Sa…
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Automotive Paid Search: You Must Plan It. (Whip sound). Plan It Good. | KPI Cafe Season 4 Episode 3

by Dane Saville Mar 16, 2020

Automotive Paid Search: You Must Plan It. (Whip sound). Plan It Good. | KPI Cafe Season 4 Episode 3

by Dane Saville Mar 16, 2020
Continuing this season's look at automotive paid search, host Dane Saville takes a quick dive into the effects of poor budget planning and pacing. …
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Show Me the Metrics! Show Me the Metrics! | KPI Cafe Season 4 Episode 2

by Dane Saville Mar 9, 2020

Show Me the Metrics! Show Me the Metrics! | KPI Cafe Season 4 Episode 2

by Dane Saville Mar 9, 2020
In this episode of the KPI Cafe, host Dane Saville defines some of the metrics that Reunion Marketing recommends your dealership tracks, as well as offers …
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To Buy or Not to Buy. That is the Paid Search Brand Question | KPI Cafe Season 4 Episode 1

by Dane Saville Mar 2, 2020

To Buy or Not to Buy. That is the Paid Search Brand Question | KPI Cafe Season 4 Episode 1

by Dane Saville Mar 2, 2020
To kick off Season 4, KPI Cafe host Dane Saville addresses one of the most common questions in automotive paid search: Should I buy my brand name? This…
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Stimulate More Interest in Your New and Used Cars | KPI Cafe Season 3 Bonus 2

by Dane Saville Dec 9, 2019

Stimulate More Interest in Your New and Used Cars | KPI Cafe Season 3 Bonus 2

by Dane Saville Dec 9, 2019
Host Dane Saville dives into the details for creating diverse new and used car campaigns for your dealership's paid Facebook strategy. Don't for…
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How Your Dealership Can Have Social Media Mania, Brother! | KPI Cafe Season 3 Episode 3

by Dane Saville Dec 6, 2019

How Your Dealership Can Have Social Media Mania, Brother! | KPI Cafe Season 3 Episode 3

by Dane Saville Dec 6, 2019
Host Dane Saville conjures up the power of Hulkamania to talk about a remarkable paid social media strategy that speaks to varied audiences with tailor…
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Top Performing Dealerships Using Intelligent Social | KPI Cafe Season 3 Bonus 4

by Dane Saville Dec 3, 2019

Top Performing Dealerships Using Intelligent Social | KPI Cafe Season 3 Bonus 4

by Dane Saville Dec 3, 2019
Due to a technical error, we had to delete and repost the latest KPI Cafe -- but it's back! Host Dane Saville brings back Reunion Marketing'…
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Oooooh Yeah! Let's Talk Paid Search Conversions | KPI Cafe Season 3 Episode 2

by Dane Saville Nov 26, 2019

Oooooh Yeah! Let's Talk Paid Search Conversions | KPI Cafe Season 3 Episode 2

by Dane Saville Nov 26, 2019
  Host Dane Saville gets Macho to break down some of the most important questions for paid search in automotive retail. From confusion over bou…
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Give a Woo! for Website Conversions | KPI Cafe Season 3 Episode 1

by Dane Saville Nov 22, 2019

Give a Woo! for Website Conversions | KPI Cafe Season 3 Episode 1

by Dane Saville Nov 22, 2019
Host Dane Saville harnesses the energy of Ric Flair to power through a discussion about website conversions, including tips and benchmarks that your de…
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3 Pillars to Build Your Facebook Ads: Variety, Audience, Inventory

by Dane Saville Nov 19, 2019

3 Pillars to Build Your Facebook Ads: Variety, Audience, Inventory

by Dane Saville Nov 19, 2019
Each month, most American consumers aren’t in the market to purchase a vehicle. When they do enter the market, their journey is dominated by a va…
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Dealership's Biggest Opportunities in SEO and SEM | KPI Cafe Season 2 Episode 2

by Dane Saville Jul 29, 2019

Dealership's Biggest Opportunities in SEO and SEM | KPI Cafe Season 2 Episode 2

by Dane Saville Jul 29, 2019
KPI Cafe's Dane Saville brings back Reunion's CEO Dave Spannhake to further the discussion about SEO and SEM by covering the biggest opportunit…
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The Importance of Digital Synergy: A Preview | KPI Cafe Season 2

by Dane Saville Jul 9, 2019

The Importance of Digital Synergy: A Preview | KPI Cafe Season 2

by Dane Saville Jul 9, 2019
I'm excited to introduce the second season of our original education video series, the #KPICafe. We've compiled questions and feedback from actual …
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Find Your Yes

by Dane Saville May 9, 2019

Find Your Yes

by Dane Saville May 9, 2019
Let’s get something out of the way. No lacks challenge. No lacks inspiration. No lacks grit. Many people spend much of their time perfectin…
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Three Vital Questions Every Dealer Needs to Ask Themselves

by Dane Saville Apr 12, 2019

Three Vital Questions Every Dealer Needs to Ask Themselves

by Dane Saville Apr 12, 2019
It should come as no surprise that sales are down this year, per sales reporting from the manufacturers like the “Detroit 3”, Toyota, and N…
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Negative Priming: Your Words (Oral or Written) Can Affect Sales

by Dane Saville Feb 28, 2019

Negative Priming: Your Words (Oral or Written) Can Affect Sales

by Dane Saville Feb 28, 2019
    “What is negative priming?” If you ask that before you opened the article, you wouldn’t be the only one. It&rs…
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Reunion Marketing Named One of the "Best Entrepreneurial Companies in America"

by Dane Saville Dec 19, 2018

Reunion Marketing Named One of the "Best Entrepreneurial Companies in America"

by Dane Saville Dec 19, 2018
FOR IMMEDIATE RELEASE Contact: Dane Saville Reunion Marketing dane@reunionmarketing.com 919-413-1975   REUNION MARKETING NAMED ONE OF …
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A Formula to Outrank Third-Party Sites in SERPs

by Dane Saville Oct 25, 2018

A Formula to Outrank Third-Party Sites in SERPs

by Dane Saville Oct 25, 2018
In the not-so-distant past, many dealerships neglected their own websites in favor of paying third-party sites like AutoTrader and Cars.com to promote …
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Is the Practicality of Voice Search Equal to Its Allure?

by Dane Saville Sep 25, 2018

Is the Practicality of Voice Search Equal to Its Allure?

by Dane Saville Sep 25, 2018
With how quickly trends and behaviors can change in digital marketing, it’s often tempting to jump on the next “big thing.” But a savvy m…
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How to Spot If Your Agency Partner Isn’t Being Transparent

by Dane Saville Sep 19, 2018

How to Spot If Your Agency Partner Isn’t Being Transparent

by Dane Saville Sep 19, 2018
There is no shortage of digital marketing agencies, but there is a shortage of transparent ones. As your choices expand, it’s more important than eve…
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