Dane Saville

Company: Reunion Marketing

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Dane Saville

Reunion Marketing

Oct 10, 2020

Activating Your F&I and Business Development Center to Improve Dealership Performance

The podcast episode can be found here: Activating Your F&I and BDC to Improve Dealership Performance

Be sure to subscribe to the KPI Cafe on your favorite podcast platform!

In this episode of the KPI Cafe, Laurie Foster of Foster Strategies Group challenges the status quo to dealerships' sales process. With compressed margins, increased competition from new players like Carvana, and the fluctuating circumstances of the economy, it's more important than ever that your process gives you more at-bats with every opportunity. 

Part of that means activating your finance managers earlier in the process because you know that in-market car shoppers have questions regarding financing and leasing; part of that means thinking about your Business Development Center as more than a call center. 

Laurie also gives insights about how to get buy-in from your team with these fundamental questions, as well as some tips about compensation for the new duties assigned. In the end, it's all about alignment.
 

3:22 Laurie’s Automotive Origin Story

  • Furniture Sales

 

  • Projected Growth Path in Automotive

 

  • Possibilities


4:45 Foster Strategies Group

  • Leadership

 

  • Serving Others

 

  • Maximize Management
  •  
  • Potential

 

  • Vendor Partnerships


6:37 Context for the Episode

  • Inventory

 

  • Margin Compression 
  • Issues


7:03 Activating Your F&I

  • Role Redefinition and Clarification

 

  • Current Process and Its Issues

 

  • A Fresh Approach



16:40 Good Customer Experience. Better Results

  • Customer Intent

 

  • Friction
  • Dollars and “Sense”

 

  • PVR

 

  • Less Time

 

  • Product Penetration and Revenue Projections


21:18 Getting Buy-In

  • Know Your Audience

 

  • Measurement


24:00 Training for Comfortability

  • Roleplay

 

  • Priming the Customer


25:26 Managing Other Staff Concerns

  • Getting the Help Wanted

 

  • Greater Communication


27:53 What Does the Whole Process Look Like

  • Forward Momentum

 

  • BDC Statistics


29:40 Optimal BDC

  • Break It Down

 

  • Current Role / Responsibility


31:41 Alignment on Shifts in Roles

  • Top-Through
  • Cohesion

 

  • Tap the Brakes


33:51 Perception vs. Reality

35:43 Customer-Centric. Dealer-Centric.

  • Good Experience Across Touchpoints

 

  • Dealership Customer


37:17 Better Together

  • More Opportunities
  • Market Statistics
  • The Right Principles


38:45 Breaking Down the Silos

  • Value and Elevation

 

  • Business. Development. Center.

  • Football Analogy


44:06 The Hiring Process

  • Change Our Words


46:01 What’s Coming Up with Laurie

Dane Saville

Reunion Marketing

Public Relations and Brand Manager

Co-founder and Brand & Public Relations Manager for Reunion Marketing

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