Reunion Marketing
Balancing House and Home with Laurie Halter | The KPI Cafe is Back!
Full podcast can be heard here: https://bit.ly/3oCbkm2
Laurie Halter, CEO of Charisma! Communications and host of Carearing, joins the KPI Cafe to talk about creating a balanced work and home life. As an entrepreneur herself, Laurie brings plenty of perspective from her own experiences, but she also leverages conversations with other industry leaders to further the discussion and provide concrete examples. Throughout this episode, you'll hear insights on myriad ways to not sacrifice your career or family time: routines versus spontaneity; staying connected when traveling or working long hours; what companies can do to be competitive to bring in and keep talent.
So many in automotive retail live the entrepreneurial life. Whether you're on the floor as a salesperson or in the office as a General Manager or Dealer Principal, this episode has plenty of insights to help all of us do better with managing our home and work responsibilities.
Here's what you can expect:
5:30 Introduction of Laurie Halter
6:07 Laurie Halter's Automotive Origin Story
8:20 What Does It Mean to "Have It All"?
9:34 Why Do Women Often Feel Overwhelmed Their Goals?
11:22 Setting Up Today's Content
11:47 Tips for Entrepreneurs to Plan a Balanced Work Life
14:35 Routine vs. Spontaneity
16:48 How Smaller Companies Can Compete to Bring on Experienced Professionals
19:21 Ways to Stay Connected to Family When Traveling
22:04 Diving into Carisma Communications
23:37 Most Poignant Takeaways from Carearing, Laurie's Podcast
Co-founder and Brand & Public Relations Manager for Reunion Marketing
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Be NICE: How to Embrace Compassionate Leadership at Your Dealership
You can listen to the full podcast here (and subscribe!): BE NICE KPI Cafe
In this episode of the KPI Cafe, "Playground Director II" Jeff Elhart of Elhart Automotive joins host Dane Saville to discuss how he managed to navigate the pandemic, laying off nearly 75% of his staff, and his efforts to lead with compassion for his people and community with Good Grief. In addition to that, Mr. Elhart opens up about his family's tragic loss of his brother and how that lead him to implementing the Be NICE program that helped steward Elhart Automotive's mental health awareness.
5:54 Origins of Jeff’s Title “Playground Director II” and Role in Automotive
- Managing the Fun in the Sandbox
- Family Business
10:00 Context of Today’s Episode: Compassionate Leadership
- Laying off ¾ of staff
- Concern: mental well-being
- Good Grief
12:10 Highlights of Good Grief
- Background of Losing His Brother, Wayne
- Distribution of Copies
- Examples of the 10 Steps of Grieving Well
13:55 The “BE NICE.” Program
- Mental Health Foundation of Western Michigan
- BE NICE. Acronym Breakdown
- How to Learn More About BE NICE.
- Letter from Wayne
15:44 Reaction to BE NICE. and Compassionate Leadership
- Those Reaching Out to Jeff
- Various Issues Affecting the Community
23:12 What Can Dealers Do to Begin Leading with Compassion
- Be the “Lifeguard”
- Don’t Have to Invent the Wheel
- How to Launch the Program
- The BE NICE. Champions
28:48 True Story from the Dealership
- Service Technician
- Underlying Cause
32:08 The Benefit of Today’s Technology for Mental Health
34:55 Concluding Thoughts
All content provided in these videos, publications, and interviews were created for informational purposes only and not for the purpose of rendering medical advice. The content is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition. Never disregard professional medical advice or delay in seeking it because of something you read or viewed as part of this content. If you think you may have a medical emergency, call your doctor, go to the emergency department, or call 911 immediately.
Reunion Marketing, Inc. does not recommend or endorse any specific tests, physicians, products, procedures, opinions, or other information that may be mentioned in this content. Reliance on any information provided by Reunion Marketing, Inc., its employees, presenters, interviewees, or medical professionals presenting content for publication is solely at your own risk.
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Reunion Marketing
The KPI Cafe Returns on Monday with Brent Wees!
We're back! The #KPICafe returns on Monday with a truly impactful session that features one of our favorite people, Brent Wees. The title might not sound sexy, but I promise that you'll end the episode with some introspective takeaways that will make a difference.
Remember, we've pivoted to an audible podcast (as well as continuing with video series consisting of some really poignant snippets).
You can use the following link to add the KPI Cafe Podcast to your preferred podcast app: https://bit.ly/2Eu2Qvp
If you prefer video or want to check out the snippets before diving into the whole podcast episode, you can subscribe here: https://bit.ly/2ZNIV2i
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Reunion Marketing
The RELEASE Model: How to Help Others in Crisis | KPI Cafe Season 5 Mental Health Episode 2
Kevin Briggs, Guardian of the Golden Gate, joins host Dane Saville to speak about identifying behavior changes of people heading into a mental health crisis and methods to help those in a crisis. This concludes our two-part special on mental health for Season 5.
As always, we welcome you to subscribe so we can deliver content right to you: http://bit.ly/2lAyOMK
If you would like any materials mentioned in this episode, please reach out to Dane at dane@reunionmarketing.com.
—— Topics Covered ——
What is the RELEASE Model? (2:37)
What Would You Say to Someone in Crisis? (7:38)
How Can People Access Crisis Mitigation Materials? (9:53)
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Reunion Marketing
Tips for Coping and De-escalation | KPI Cafe Season 5 Mental Health Episode 1
Marriage and Family Therapist Kit Nowell joins KPI Cafe host Dane Saville to discuss tips for coping and other de-escalation techniques during times of uncertainty and distress. Whether you or someone you know lost a job, is grieving the passing of a family member, or going through any other trauma, there are things you can do to help manage your mental health.
As always, if you enjoy the episode, please subscribe to help us ensure you don't miss an insight and improve our capability to deliver content: http://bit.ly/2lAyOMK
—— Topics Covered ——
Opening Comments: (0:16)
Introduction of Marriage and Family Therapist Kit Nowell (1:30)
Tips to Cope with Times of Uncertainty (2:27)
Additional Mental De-escalation Techniques: Grounding, Expelling Energy (10:16)
Means of Receiving Therapeutic Support During Quarantine (15:10)
"All content provided in these videos, publications, and interviews were created for informational purposes only and not for the purpose of rendering medical advice. The content is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition. Never disregard professional medical advice or delay in seeking it because of something you read or viewed as part of this content. If you think you may have a medical emergency, call your doctor, go to the emergency department, or call 911 immediately. Reunion Marketing, Inc. does not recommend or endorse any specific tests, physicians, products, procedures, opinions, or other information that may be mentioned in this content. Reliance on any information provided by Reunion Marketing, Inc., its employees, presenters, interviewees, or medical professionals presenting content for publication is solely at your own risk."
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Find Your Yes
Let’s get something out of the way.
No lacks challenge. No lacks inspiration. No lacks grit.
Many people spend much of their time perfecting the are of dissuasion. They use a number of reasons — from finances to fear — to convince themselves that the juice isn’t worth the squeeze. You may be one of those people. I certainly was.
I was asked to teach overseas. “No.”
I was asked to move away from family and friends. “No.”
I was asked to give up a job to travel for money with no guarantee. “No.”
There are many other situations in my life that read like this. As a result, I lost out on great memories, great friends, and great opportunities. Now, don’t read this like a letter of regret. It’s not. I’m thrilled with my life both professionally and personally. It’s because I finally found my “Yes.” I discovered the courage to stop dissuading myself from the possibilities of tomorrow because of the fear of uncertainty. That was my reason for “No.”
I was asked to help start a company. “Yes.”
I created other great memories, made other great friends, and created new wonderful opportunities. There were no circumstances that really separate the yes from the no other than finding the courage to embrace uncertainty. This isn’t a license to abdicate responsibilities you have or to drop everything on a whim. It’s to prepare yourself for the next event, circumstance, or opportunity that arises so you can commit and make things happen for yourself, not to move back to things you passed on or to beat yourself up for the what could have beens.
To find your Yes, you need to find what causes the No. In order to do so, you need go through a few rounds of asking yourself the root. More often than not, mine was fear. You may find yours to be the same.
TEACH OVERSEAS
No — Being too far from my relationship.
The fear of loss. I focused on all of the things that I would lose, especially the long-term relationship I had built. I was convinced that she wouldn’t move to a foreign country. I was convinced that long-distance would absolutely not work. I was convinced that I’d sacrifice what future I thought I had for a completely different future.
I could’ve found my Yes in the fact that, if she couldn’t make things work for me to pursue this great opportunity, we weren’t meant to be. That I would find new people, make new friends, and build new relationships in this new opportunity. The fact that I would be able to put this on my resume and return to the states with an experience few other educators would have.
MOVE FROM MY FAMILY
No — I wouldn’t know anybody.
The fear of loneliness. My attention immediately fell to the idea that I’d be a plane ticket away from my family and friends; thus, I was convinced that it would be too much to start from scratch for new friends and too arduous to make trips home in order to see my family. I was convinced that I wouldn’t be able to establish myself, my identity, in a completely new city.
I could’ve found my Yes in the fact that the job paid well enough to even fly family to me. That communications tools would allow virtual face-to-face conversations with friends. There really wasn’t much to sacrifice other than the fear that I’d wake up and go to bed hundreds of miles from familiarity.
LEAVE MY JOB
No — Too challenging for my circumstances.
The fear of failure. I told myself everything: I have bills, have a responsibility, have little time, have not enough talent, have not enough money to begin with. I convinced myself of the horrors of leaving a 9-5 to sleep in my car or a motel, to endlessly travel from city to city, to really grind and hustle. I was convinced that, no matter what I did, I would fail in this endeavor. And I allowed myself to get lazy and further cement that fear. Now, I didn’t even have the work ethic!
I could’ve found my Yes in the strength of others. That what I would embark on wouldn’t be solo journey of self-defeat, but an adventure among friends to, if only for a few years, live a dream that we all had as kids.
HELP START A COMPANY
N… — Wait a minute.
The thrill of potential. I knew the root cause was that I would have no safety net. I still had those same bills, same responsibilities, a new and wonderful relationship — everything that was on the line for each No was on the line now. The difference is that I found my Yes. I found it in the faith of my fiance. I found it in the resolve that I would do all that I could to make this work. I found it in the notion that, even if we did fail, we did was so few people ever take the chance to do. I found it in the limitless potential of how this could grow, how I could grow, and what I could do. I found it in friends. I found it in family.
I found Yes in myself to see the things that could be, not the ones I manifested would be.
Now it’s your turn to look yourself in the mirror the next time an opportunity comes your way. A challenge. Something uncertain. Something you have a passion for. And you need to cast aside whatever is holding you back and find your Yes among the things and people around you, what’s within you, and work hard as hell, inspire yourself and others, and overcome challenges every step of that way.
Yes is challenging. Yes takes inspiration. Yes requires grit.
Co-founder and Brand & Public Relations Manager for Reunion Marketing
1 Comment
DrivingSales
Great stuff Dane. It's amazing what we can accomplish if we can embrace yes.
Reunion Marketing
Reunion Marketing Named One of the "Best Entrepreneurial Companies in America"
FOR IMMEDIATE RELEASE
Contact: Dane Saville
Reunion Marketing
dane@reunionmarketing.com
919-413-1975
REUNION MARKETING NAMED ONE OF THE “BEST ENTREPRENEURIAL COMPANIES IN AMERICA” BY ENTREPRENEUR MAGAZINE’S 2018 ENTREPRENEUR360 LIST
Raleigh, North Carolina – Reunion Marketing was recently recognized as one of the “Best Entrepreneurial Companies in America” by Entrepreneur magazine’s Entrepreneur360™ List, a premier study delivering the most comprehensive analysis of private companies in America. Based on this study forged by Entrepreneur, Reunion Marketing is recognized as a well-rounded company that has mastered a balance of impact, innovation, growth leadership and value.
“From starting our company off by working out of apartments and houses just three and a half years ago to building one of the five fastest growing digital agencies in Google’s Premier Partnership program, it has been one of the greatest honors of my life to work with such a dedicated team of professionals who continually push for more,” says Dave Spannhake, Founder and CEO of Reunion Marketing. “We are proud and honored to have received this recognition that helps to showcase that drive for greatness.”
“Our annual evaluation of vetted data offers a 360-degree analysis of top privately-held companies across a multitude of industries,” explains Jason Feifer, editor in chief of Entrepreneur Magazine. “They are deemed successful not only by revenue numbers, but by how well-rounded they are. The companies that make the list have pushed boundaries with their innovative ideas, fostered strong company cultures, impacted their communities for the better, and increased their brand awareness.”
Reunion Marketing was built on the notion that too many digital marketing agencies did not offer the transparency or strategies to truly serve their partners. The results Reunion yields come from a robust process that leverages data collected from the company’s entire national business network that is consistently communicated to every partner through a dedicated consultant.
Honorees were identified based on the results from a comprehensive study of independently owned companies, using a proprietary algorithm and other advanced analytics. The algorithm was built on a balanced scorecard designed to measure five metrics reflecting major pillars of entrepreneurship—innovation, growth, leadership, impact and business valuation.
To learn more about Reunion Marketing, visit www.reunionmarketing.com.
For additional details on the E360 List and the companies recognized, visit: entrepreneur.com/360 ###
ABOUT REUNION MARKETING. Reunion Marketing is a full-service digital marketing agency, specializing in SEO, SEM, social media marketing, and automotive consulting. Since its inception, it has provided comprehensive strategies to increase its partners’ website traffic and conversions. Reunion Marketing also works with local nonprofits to give back to the community that has fostered its expeditious growth and development. To learn more, visit reunionmarketing.com. Follow us on Twitter at @reunionmktg, Instagram at @reunionmarketing, LinkedIn at linkedin.com/reunion-marketing, and like us on Facebook at facebook.com/reunionmarketing.
ABOUT ENTREPRENEUR MEDIA INC. For 41 years, Entrepreneur Media Inc. has been serving the entrepreneurial community by providing comprehensive coverage of business and personal success through original content and events. Entrepreneur magazine, Entrepreneur.com, GreenEntrepreneur.com and publishing imprint Entrepreneur Press provide solutions, information, inspiration and education read by millions of entrepreneurs and small business owners worldwide. To learn more, visit entrepreneur.com. Follow us on Twitter or Instagram at @Entrepreneur and like us on Facebook at facebook.com/entmagazine.
Co-founder and Brand & Public Relations Manager for Reunion Marketing
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