To round out our season, Reunion's own Chad Graves and Andrew Kocha join the KPI Cafe to discuss a wealth of topics regarding how dealerships can best market their fixed operations. They offer best-in-class tactics and strategies that will help you drive more qualified parts and service customers for ROs and revenue.

—— Topics Covered ——

1:47 Meet Chad and Andrew

3:07 What does a holistic marketing strategy look like for fixed operations?

6:58 What does it look like to "optimize" SEO for fixed ops?

9:43 Why Divide GMB Listings into Sales, Service, and Parts?

11:50 Breakdown of Landings Pages for Fixed Ops

13:14 Facebook Ads for Fixed Ops

14:50 Retargeting: What Does It Look Like for Fixed Ops?

15:40 How Does Market Demand and Supply Affect Fixed Ops Paid Search?

18:10 what is the Marketing Message for fixed ops?

21:50 What does conversion rate optimization look like on service pages?

25:55 Example of Innovating the Mobile Experience for Customers

Ed Roberts, who leads the fixed operations for Bozard Ford Lincoln, joins the KPI Cafe to cover a host of topics that can help any dealership increase the efficiency and profitability of their fixed operations, but also leverage it to create a better culture and opportunities for your sales staff.

—— Topics Covered ——

The Feel of a Fully Functional Fixed Ops Department (5:03)

The Composition of a Fixed Ops Team (7:11)

Hiring Fixed Ops Team Members: The Three Cs (10:27)

Strategies to Make Fixed Ops Folks Feel Part of the Whole Team (14:11)

How Fixed Ops Can Generate Sales Opportunities (17:57)

Beginning the Tour of Bozard Ford Lincoln (23:04)

On the Floor: Opinion of the Two-Man Team (25:43)

Examples of the Culture at Bozard Ford Lincoln and Team System Testimonials (26:30)

In the Technical Training Bay (31:35)

Culture Testimonial at Bozard Ford Lincoln (35:02)

On the Floor for Fixed Ops Training (35:33)

Concluding Thoughts (40:54)

In this episode of the KPI Cafe, Host Dane Saville is joined by Sarah Vantine to discuss the ways a dealership can truly leverage a BDC to effectively manage sales and service customers, breaking down the silos and delivering a smooth and consistent experience for the local market demand.

—— Topics Covered ——

Getting to Know Sarah Vantine (3:00)

The Context for Today's Episode (5:50)

Communicating with Service Customers (6:36)

Value of the BDC Fielding All Fixed Ops Customers (9:04)

How to Hire a BDC Rep for Sales and Service (13:40)

Connection between BDC and Digital Marketing Fixed Ops Partner (15:25)

BDC Booklet Epiphany! (19:15)

In this episode, KPI Cafe Host Dane Saville brings back Car Biz Done Better's Sean Welsh to discuss ways to lead your dealership that demonstrates value for fixed operations and its people. There is a host of topics covered, outlined below, throughout this more than hour-long episode that will help ensure that your dealership doesn't play the same ole' song.

—— Topics Covered ——

4:00 Helping Leaders in the Dealership Make Better Fixed Ops Decisions

7:00 Managing Tight Inventory

17:45 Think Bundle

19:50 Synergy Between Service and Sales

26:20: Equity Mining

31:30 Initial Customer Interaction

35:45 Utilizing Video Assets

39:05 The Issue of Silos

44:54 Facilitating a Positive Culture

55:00 Fostering Good Service Customer Relationships

57:58 It's All About the Experience

1:04:00 Advice for Service Advisors

1:07:30 Digital Marketing Advice for Service

1:17:35 Contact Sean Welsh

In the second episode of this sixth season, Host Dane Saville is joined by Shawn Armorer to discuss methods to maximize the efficiency of your fixed operations with the right processes for hiring, lead management, leadership, and much more. It's an hour-long dive that feels more like a webinar and less like a single episode of the KPI Cafe!

To kick off our newest season that's all about your dealership's fixed operations, Host Dane Saville is joined by the Fixed Ops Mastermind Dave Foy to discuss the evolution of fixed ops and how to extract much of the inherent value of the parts and service departments.

Don't forget to subscribe: http://bit.ly/2lAyOMK

—— Topics Covered —— Dave Foy's Background in Fixed Ops (3:00) Current Position of Fixed Ops in Automotive Retail (6:04) How Has Fixed Ops Evolved Over Time? (8:14) The Difference in Market Penetration (10:15) What Benefits of Fixed Ops Do Dealer Leadership Need to Know? (12:14) Tactics to Ensure a Good Customer Experience (13:28) How Can We Better Market Fixed Ops to Consumers? (15:40) Hiring Process for Fixed Ops Team Members (17:44) How Do You Set Expectations / Benchmark Growth for Team Members? (20:00) Ideal Setup for a Fixed Ops Department (21:45) How to Connect with the Fixed Ops Mastermind Group (23:30)

I've never been more excited to launch a season of the KPI Cafe than what we'll release starting on Friday, July 10th. We are going to have a robust discussion on various aspects of your dealership's fixed operations with a great lineup of industry experts.

Dave Foy - Evolution of a Dealership's Fixed Operations

Shawn Armorer - Strategies to Drive More Service Visits and Profit

Sean Welsh - Helping Dealers Not Play the Same Ole' Song with Their Fixed Ops

Sarah Vantine - Fixed Ops: One Small Step for the BDC. One Giant Leap for the Dealership.

Ed Roberts - Discovering the Details Needed to Effectively Run a Fixed Operations Department

Chad Graves and Andrew Kocha - Fixed Ops Marketing Best Practices, Not Dirty Tricks