The episode can be found here: https://bit.ly/3aTMGI4

You know that more people are shopping online. You know that the majority of the purchase process has shifted online (at least for most industries). So why are there still website providers for retail automotive who are not championing today's consumer behaviors? You need to ensure that you offer a frictionless experience across your site for both sales and service.

321 Ignition's CEO Lyamen Savy joins host Dane Saville to offer insights about issues you may be having with your current website provider, tips on how to ensure that your website is truly mobile-first, actionable items to make immediate improvements, and much more. If you want some perspective on whether or not your website is working -- like, really working -- for you, today's episode is for you.

Here is what you can expect:

4:39 1986 Pontiac Sunbird Story

6:26 Lyamen's Automotive Origin Story

9:51 Tech Legacy Issue Among Automotive Website Providers

• Stockholder Obstacle

• Jack of All Trades, Master of None

12:07 What Have Automotive Website Providers Been Getting Wrong?

• Mobile-First

13:44 What Does It Mean to be Mobile-First?

• Mobile Native Features

• Less is More

15:15 How Do You Orient a Website to Mobile-First?

• Importance of Graphics (html5)
• Placement

17:15 What Demonstrates 321 Ignition Works Better for the Dealer?

• Visualizing

• Compare to Ecommerce

• Calls-to-Action Overload

20:15 Process for Working with 321 Ignition

• Dealer Backend

• Balance of Customization and Templatization

• E
• xpertise Not Found in Dealership

24:01 Immediate Website Improvements Dealers Can Make

• Anxiety Elements

• Value Propositions

• Friction Elements

28:14 321 Ignition the First to Offer...

29:16 What Does It Mean to be "Dealer-First"?

• Transparency

• Fees and Strategy

• Lyamen's Example of Shady Practices

33:51 What Excites Lyamen Most About 2021

35:14 Contacting Lyamen Savy / 321 Ignition

The full podcast can be listened to here: http://bit.ly/36h06MM

It's time to dive into OTT with Brian Toole.

In this episode, host Dane Saville is joined by Brian Toole to talk all-things Over-the-Top. This is an opportunity for every dealer to target local consumers who use streaming apps, which is a fast-growing trend among American households as more broadcasting companies push their original content to be exclusively streamed. Now is the time to get a grasp on what this strategy is, how well it can target, how to budget, and what success looks like. 

3:55 Brian Toole's Automotive Origin Story

5:58 OTT Overview

8:57 Balancing the OTT Segments

10:55 How Geofencing with OTT Still Gives You an Opportunity

14:30 Social Media is the Precursor of OTT

16:07 How to Approach Creative for OTT Advertising

19:37 OTT for Fixed Operations? 

20:53 Lifetime Customer Value: Retention vs. Acquisition

22:50 Budgeting for OTT

27:28 Focus on the Person, not the Domain

30:45 What Does the OTT Data Inform You for Strategy?

34:25 Look at Things with a Holistic Perspective

35:24 Categorize Consumer "Intent"

39:48 Final Piece of OTT Insight from Brian Toole

42:27 Contacting Brian Toole

You can listen to the full podcast here: https://bit.ly/3qHeG87

Don't forget to subscribe to this YouTube channel and to the KPI Cafe on your favorite podcast platform.

In automotive retail, we often hear a lot of buzzwords and phrases. These can often be misunderstood or even misused as people latch onto them. In this episode, Dan Moore and Micah Birkholz join host Dane Saville to help clarify and even dispel what it means when you "hustle and grind" or when companies claim to be "data-driven."

Throughout this episode, you'll get insights on healthier perspectives on motivating dealership staff, misleading data claims and key performance indicators, addressing the disconnect between marketing data and sales data, and much more -- plus, hopefully, a few laughs along the way. 

You can listen to the full podcast here (and subscribe!): https://bit.ly/3iHEkVW

In this episode of the KPI Cafe, Stephanie Singletary of Covideo and Steve Roessler of Drive Centric offer up their insights on leveraging video.  Whether you're just considering integrating video into your sales and service strategies or have already begun using it, there's definitely value here for you: getting more buy-in to have more people adopt video, the balance of canned versus truly personalized videos, where to start, which have the greatest impact, using it for service customers, ideal video length, and so much more. 

3:37 Stephanie Singletary’s Automotive Origin Story

4:43 Steve Roessler's Automotive Origin Story

6:18 Dealer Apprehensions to Fully Adopting Video

• Resistance
• Uncomfortability
• “Hollywood”

9:50 Balance of Canned vs. Personalized Video

• Variables
• Situational
• Awareness

14:30 Other Means of Personalizing

16:00 Secret Shopping Example

• Best Practice with Texting
• Phone Security

18:10 Where is Best to Start Video Strategy?

• Early Adopters
• Cognizant of Process
• Plan, Plot, and Execute
• Metric Samples
• Dealership Accountability

22:15 Video Types with the Most Impact for Salespeople

24:10 Video Types with the Most Impact for Fixed Ops

27:00 Other Opportunities to Engage Members Across Dealership

• Ubiquity
• How Video Makes Customers Feel

30:24 Results from Leveraging Video for Service

32:43 Rental Example

33:44 Managing Any Disconnect Between Video Vendor and Dealer

38:45 Parameters for Video Length

41:34 Reaching out to Stephanie and Steve