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It's time to dive into OTT with Brian Toole.

In this episode, host Dane Saville is joined by Brian Toole to talk all-things Over-the-Top. This is an opportunity for every dealer to target local consumers who use streaming apps, which is a fast-growing trend among American households as more broadcasting companies push their original content to be exclusively streamed. Now is the time to get a grasp on what this strategy is, how well it can target, how to budget, and what success looks like. 

3:55 Brian Toole's Automotive Origin Story

5:58 OTT Overview

8:57 Balancing the OTT Segments

10:55 How Geofencing with OTT Still Gives You an Opportunity

14:30 Social Media is the Precursor of OTT

16:07 How to Approach Creative for OTT Advertising

19:37 OTT for Fixed Operations? 

20:53 Lifetime Customer Value: Retention vs. Acquisition

22:50 Budgeting for OTT

27:28 Focus on the Person, not the Domain

30:45 What Does the OTT Data Inform You for Strategy?

34:25 Look at Things with a Holistic Perspective

35:24 Categorize Consumer "Intent"

39:48 Final Piece of OTT Insight from Brian Toole

42:27 Contacting Brian Toole