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From: Jared Hamilton
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Dane Saville

Dane Saville Public Relations and Brand Manager

Exclusive Blog Posts

Why Creativity Matters To Our Dealerships

Why Creativity Matters To Our Dealerships

“Creativity is intelligence having fun.” - Albert Einstein   When we find ourselves working more in the business than on the busines…

Gorjes- Effortlessly book your Beauty and Massage Treatments Today!!

Gorjes- Effortlessly book your Beauty and Massage Treatments Today!!

In our busy and hectic schedules, we never get time for ourselves, everybody wants to relax and treat themselves, and however sometimes we don’t even…

Why do we fail to excel and constantly improve?

Why do we fail to excel and constantly improve?

Maybe you think you do? With all due respect . . . I'm not so sure!!! Allow me to elaborate;   Instinct - Do you remember the day y…

Adaptability: The Power Skill No One Talks About

Adaptability: The Power Skill No One Talks About

Have you ever heard the saying “the only constant in life is change”? Our ability to react effectively and intelligently when business and envi…

Is a Virtual BDC Cost Efficient?

Is a Virtual BDC Cost Efficient?

Would a Virtual BDC be cost efficient for your dealership? It’s no secret that ROI is crucial. The cost of a Virtual BDC should not be any more than …

Video Content Your Dealership Needs to be Creating Now w/ Steve Roessler and Stephanie Singletary

You can listen to the full podcast here (and subscribe!): https://bit.ly/3iHEkVW

In this episode of the KPI Cafe, Stephanie Singletary of Covideo and Steve Roessler of Drive Centric offer up their insights on leveraging video.  Whether you're just considering integrating video into your sales and service strategies or have already begun using it, there's definitely value here for you: getting more buy-in to have more people adopt video, the balance of canned versus truly personalized videos, where to start, which have the greatest impact, using it for service customers, ideal video length, and so much more. 

3:37 Stephanie Singletary’s Automotive Origin Story

4:43 Steve Roessler's Automotive Origin Story

6:18 Dealer Apprehensions to Fully Adopting Video

  • Resistance
  • Uncomfortability
  • “Hollywood”


9:50 Balance of Canned vs. Personalized Video

  • Variables
  • Situational
  • Awareness


14:30 Other Means of Personalizing

16:00 Secret Shopping Example

  • Best Practice with Texting
  • Phone Security


18:10 Where is Best to Start Video Strategy?

  • Early Adopters
  • Cognizant of Process
  • Plan, Plot, and Execute
  • Metric Samples
  • Dealership Accountability


22:15 Video Types with the Most Impact for Salespeople

24:10 Video Types with the Most Impact for Fixed Ops

27:00 Other Opportunities to Engage Members Across Dealership

  • Ubiquity
  • How Video Makes Customers Feel


30:24 Results from Leveraging Video for Service

32:43 Rental Example

33:44 Managing Any Disconnect Between Video Vendor and Dealer

38:45 Parameters for Video Length

41:34 Reaching out to Stephanie and Steve

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