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In this episode of the KPI Cafe, Stephanie Singletary of Covideo and Steve Roessler of Drive Centric offer up their insights on leveraging video.  Whether you're just considering integrating video into your sales and service strategies or have already begun using it, there's definitely value here for you: getting more buy-in to have more people adopt video, the balance of canned versus truly personalized videos, where to start, which have the greatest impact, using it for service customers, ideal video length, and so much more. 

3:37 Stephanie Singletary’s Automotive Origin Story

4:43 Steve Roessler's Automotive Origin Story

6:18 Dealer Apprehensions to Fully Adopting Video

• Resistance
• Uncomfortability
• “Hollywood”

9:50 Balance of Canned vs. Personalized Video

• Variables
• Situational
• Awareness

14:30 Other Means of Personalizing

16:00 Secret Shopping Example

• Best Practice with Texting
• Phone Security

18:10 Where is Best to Start Video Strategy?

• Early Adopters
• Cognizant of Process
• Plan, Plot, and Execute
• Metric Samples
• Dealership Accountability

22:15 Video Types with the Most Impact for Salespeople

24:10 Video Types with the Most Impact for Fixed Ops

27:00 Other Opportunities to Engage Members Across Dealership

• Ubiquity
• How Video Makes Customers Feel

30:24 Results from Leveraging Video for Service

32:43 Rental Example

33:44 Managing Any Disconnect Between Video Vendor and Dealer

38:45 Parameters for Video Length

41:34 Reaching out to Stephanie and Steve