Show Me the Metrics! Show Me the Metrics! | KPI Cafe Season 4 Episode 2 by Dane Saville

Dane Saville

Company: Reunion Marketing

Reunion Marketing

Mar 3, 2020

Show Me the Metrics! Show Me the Metrics! | KPI Cafe Season 4 Episode 2

In this episode of the KPI Cafe, host Dane Saville defines some of the metrics that Reunion Marketing recommends your dealership tracks, as well as offers a bit of a warning to help you spot when an agency might be trying to pull the wool over your eyes

—— Topics Covered ——

What Is Impression Share? (0:40)

What Is Click Share? (0:48)

What Is Absolute Top Impression Share? (1:14)

What Are Total Conversions? (1:24)

What Is Cost per Lead? (1:33)

The Metric to be Wary Of (1:57)

Preview: Next Week Covers the Importance of Planning Paid Search Budgets (2:27)

—— Connect With Us ——

Website: https://www.reunionmarketing.com

Email: dane@reunionmarketing.com

Twitter: https://twitter.com/reunionmktg

Facebook: https://www.facebook.com/reunionmarketing

Dane Saville

Reunion Marketing

Public Relations and Brand Manager

Co-founder and Brand & Public Relations Manager for Reunion Marketing

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