Due to a technical error, we had to delete and repost the latest KPI Cafe -- but it's back!
Host Dane Saville brings back Reunion Marketing's CEO Dave Spannhake to share the results (CPC, CTR) of dealerships using the Intelligent Social approach, which is a strategy built on these three pillars: ad variety, tailored messaging, and actual inventory.
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—— Topics Covered ——
Aggregated Results of Dealers Using Intelligent Social (1:33)
Recap of Aggregate Results for CPC and CTR (2:18)
Top Performing Dealerships Using Intelligent Social (3:05)
Clarification of the Retargeting Strategy (5:46)
The Dual Benefits of an Intelligent Social Approach (7:06)
Comparing Intelligent Social to Common Dealership Ads (7:56)
Why We’re Sharing These Results (9:26)