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From: Jared Hamilton
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Dane Saville

Dane Saville Public Relations and Brand Manager

Exclusive Blog Posts

Stop Multitasking in the BDC. Learn to Delegate and Say No.

Stop Multitasking in the BDC. Learn to Delegate and Say No.

There are many opinions on whether or not one can truly multitask. However, for those of us who work in the BDC, multitasking is a quintessential part of o…

ACT YOUR WAGE

ACT YOUR WAGE

The average automobile salesperson wage was (As of Jan 10, 2020) in the United States is $42,950 a year [sourced from Salary.com].  I personally know …

When Service Advisors Say, “Hey, That’s MY Customer!”

When Service Advisors Say, “Hey, That’s MY Customer!”

To say that the dealership I worked at was Dog Eat Dog would put it mildly. It wasn’t just a competition to be at the top of the figurative servi…

In 2020, Resolve to Change Pay Plans

In 2020, Resolve to Change Pay Plans

New vehicle sales are slowing and increased pricing transparency is eroding front-end sales margins. I predict that increased F&I pricing transparency …

Set Goals for the Year Not Just the Month!

Set Goals for the Year Not Just the Month!

Planning and setting goals for the year ahead is hard considering we tend to plan month by month especially when it comes to measuring success. So instead …

Top Performing Dealerships Using Intelligent Social | KPI Cafe Season 3 Bonus 4

Due to a technical error, we had to delete and repost the latest KPI Cafe -- but it's back!

Host Dane Saville brings back Reunion Marketing's CEO Dave Spannhake to share the results (CPC, CTR) of dealerships using the Intelligent Social approach, which is a strategy built on these three pillars: ad variety, tailored messaging, and actual inventory.

Don't forget to subscribe: http://bit.ly/2lAyOMK

—— Topics Covered ——

Aggregated Results of Dealers Using Intelligent Social (1:33)

Recap of Aggregate Results for CPC and CTR (2:18)

Top Performing Dealerships Using Intelligent Social (3:05)

Clarification of the Retargeting Strategy (5:46)

The Dual Benefits of an Intelligent Social Approach (7:06)

Comparing Intelligent Social to Common Dealership Ads (7:56)

Why We’re Sharing These Results (9:26)

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