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Dane Saville

Dane Saville Public Relations and Brand Manager

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Top Performing Dealerships Using Intelligent Social | KPI Cafe Season 3 Bonus 4

Written by Dane Saville on 12/03/2019
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Due to a technical error, we had to delete and repost the latest KPI Cafe -- but it's back!

Host Dane Saville brings back Reunion Marketing's CEO Dave Spannhake to share the results (CPC, CTR) of dealerships using the Intelligent Social approach, which is a strategy built on these three pillars: ad variety, tailored messaging, and actual inventory.

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—— Topics Covered ——

Aggregated Results of Dealers Using Intelligent Social (1:33)

Recap of Aggregate Results for CPC and CTR (2:18)

Top Performing Dealerships Using Intelligent Social (3:05)

Clarification of the Retargeting Strategy (5:46)

The Dual Benefits of an Intelligent Social Approach (7:06)

Comparing Intelligent Social to Common Dealership Ads (7:56)

Why We’re Sharing These Results (9:26)

Dane Saville
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About Dane Saville
Public Relations and Brand Manager at Reunion Marketing

Dane Saville began his career as a Communications Specialist for a Department of Defense contractor. From there, he moved into the role of Senior Editor for a 33-store automotive group’s marketing department, where he worked among a variety of brands both in and outside of the dealerships’ retail locations. He later acquired a position at a national advertising agency and honed his copywriting and creative direction chops before co-founding Reunion Marketing.

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