You Down with OTT? Yeah, You Know Me! | KPI Cafe Season 5 Episode 8 by Dane Saville

Dane Saville

Company: Reunion Marketing

Reunion Marketing

Jun 6, 2020

You Down with OTT? Yeah, You Know Me! | KPI Cafe Season 5 Episode 8

To finish out our season on budgeting, Reunion's CEO Dave Spannhake returns to discuss programmatic media with KPI Cafe's Host Dane Saville. From the context of how to buy media to targeting between traditional and programmatic, they leave no stone unturned.

—— Topics Covered ——

Media Buying Process for Television (1:05)

How to Increase Your Ads' Frequency (3:47)

A Summary of Programmatic vs. Traditional (7:20)

Dane Saville

Reunion Marketing

Public Relations and Brand Manager

Co-founder and Brand & Public Relations Manager for Reunion Marketing

493

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