Daniel Boismier

Company: FordDirect.com

Daniel Boismier Blog
Total Posts: 2    

Daniel Boismier

FordDirect.com

Nov 11, 2010

Dealer Strategy Finalist: Using Press Releases for Used Cars

 

Summarize your Strategy:  Publish unique paid press releases for used cars that capture local Google searches. Press releases often end up on page 1 for Google, stay on the web a long time and therefore help with inbound links and SEO.  Each release can be tailored to target specific SEO objectives and Google placement.
 
Describe how you executed your strategy:  First we set up an account with a Press Release service that allows links, photos and videos. Then we created templates to use with standard header and footer for links. When a used car comes in we copy and paste the customize comments and features along with 3 pictures and video if possible in the release. We also have a “View Website” button.    We simply hit publish, pay the fee and see our listing appear online within 1 business day.
 
 
 
Describe in detail the results you have seen, please include numbers/metrics that demonstrate the impact of your strategy:  We have just begun the strategy.
 
Here is a listing.
 
In 5 days we have had 157 views for this one listing. 

Daniel Boismier

FordDirect.com

Director, Product Advertising

1905

No Comments

Daniel Boismier

FordDirect.com

Nov 11, 2010

Dealer Strategy Finalist: Using Press Releases for Used Cars

 

Summarize your Strategy:  Publish unique paid press releases for used cars that capture local Google searches. Press releases often end up on page 1 for Google, stay on the web a long time and therefore help with inbound links and SEO.  Each release can be tailored to target specific SEO objectives and Google placement.
 
Describe how you executed your strategy:  First we set up an account with a Press Release service that allows links, photos and videos. Then we created templates to use with standard header and footer for links. When a used car comes in we copy and paste the customize comments and features along with 3 pictures and video if possible in the release. We also have a “View Website” button.    We simply hit publish, pay the fee and see our listing appear online within 1 business day.
 
 
 
Describe in detail the results you have seen, please include numbers/metrics that demonstrate the impact of your strategy:  We have just begun the strategy.
 
Here is a listing.
 
In 5 days we have had 157 views for this one listing. 

Daniel Boismier

FordDirect.com

Director, Product Advertising

1905

No Comments

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