The Future of Car Sales is OMNICHANNEL, Dealers Must Build a Customer-Centric ecosystem. by David Farmer

David Farmer

Company: intice®

intice®

May 5, 2018

The Future of Car Sales is OMNICHANNEL, Dealers Must Build a Customer-Centric ecosystem.

Car buying behavior is changing in ways that will disrupt the existing dealer model. Amazon-like buying experiences have conditioned buyer's expectations. To prepare for this change, automakers and dealers alike need to have a deep understanding of the evolving customer behavior. Bain's recent study of more than 5,000 car buyers offers a comprehensive view into these new behaviors and identifies how car dealers must adapt to build a customer-centric ecosystem.

Here is a great infographic about the study, also follow the link below to the full research paper.

READ THE FULL RESEARCH PAPER HERE:

http://www.bain.com/publications/articles/the-future-of-car-sales-is-omnichannel.aspx

David Farmer

intice®

ceo intice /Host of The Modern Dealer Podcast

David Farmer is the Founder and CEO of intice, Inc., a technology company in the automotive digital marketing industry. An entrepreneur and pioneer at heart, David has a passion for the automotive industry, technology and marketing and has more than 20 years direct experience in automotive retail.

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