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David Johnson

David Johnson Social Media Aficionado

David Johnson Blog Posts

The Lost Loyalty Factor: Making Your Customers Feel

The Lost Loyalty Factor: Making Your Customers Feel

“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelo…

7 Habits of a Highly Social Dealership

7 Habits of a Highly Social Dealership

I almost didn’t give it that title. I mean, come on, how pretentious is that! Naming a blog post after one of the most important business books eve…

Pavlov’s Dog, Associative Memory and Social Branding

Pavlov’s Dog, Associative Memory and Social Branding

The ultimate goal of branding is to establish dominance in your category, to be the company that first comes to mind when people need whatever it is you se…

Going Inbound - The Next Great Marketing Frontier For The Auto Dealer

Going Inbound - The Next Great Marketing Frontier For The Auto Dealer

Inbound marketing is nothing new. In fact, it has been around in one form or another as long as people have been selling automobiles. Yeah, that long. Inbo…

Collaboration – Creating a Deeper level Of Social Engagement

Collaboration – Creating a Deeper level Of Social Engagement

I know what you’re thinking, “another post on engagement!” I know, I know, but in this post my aim isn’t to tell you the importan…

Why Relationships Matter And ROI Doesn't

Why Relationships Matter And ROI Doesn't

We live in a society that puts the dollar above the customer. That is, corners are cut and customer service is subservient to getting "paid." D…

5 Things You Need To Know BEFORE Designing Your Social Media Strategy

5 Things You Need To Know BEFORE Designing Your Social Media Strategy

  #1 Social Media Is A Force Multiplier Stop looking at social media as an add-on, in order for social marketing to be truly effective you m…

Yeah, What Richard Branson Says: Screw Business As Usual!

Yeah, What Richard Branson Says: Screw Business As Usual!

I'm tired of hearing it. As you all know I'm a social media guy, different than the rest. I believe that in order to truly harness the business c…

Three Ideals For Social Marketing Success, Part 3

Three Ideals For Social Marketing Success, Part 3

In both parts 1 and 2 of the Three Ideals For Social Marketing Success, I mentioned that success in social media boils down to three things: The Dev…

Three Ideals For Social Marketing Success, Part 2

Three Ideals For Social Marketing Success, Part 2

In part 1 of The Three Ideals For Social Marketing Success I mentioned that success in social media boils down to three ideals, they are: The Develo…

Three Ideals For Social Marketing Success, Part 1

Three Ideals For Social Marketing Success, Part 1

Social media is a way to connect with and develop a community around both the brand of the dealership, and the personal brand of the people that make up …

Tracking For Social Media ROI - Yes, It's Possible

Tracking For Social Media ROI - Yes, It's Possible

A lot of people will tell you that there is no way to track the ROI of social media, I'm here to tell you that they're wrong. Wrong, wrong, wrong…

How Likely Is Your Online Community To Recommend You?

How Likely Is Your Online Community To Recommend You?

That's what it's all about isn't it? To get people to talk about and recommend you to others? So how are you doing? All this work you've …

Forget ROI, What Is Your ROE?

Forget ROI, What Is Your ROE?

Word-of-mouth is gold and social media is the vessel we use to promote it, but how exactly is it accomplished? As businesses we are always looking for wa…

5 Ways to Work Your Way Into Your Customer's Social Graph and Influence Word of Mouth

5 Ways to Work Your Way Into Your Customer's Social Graph and Influence Word of Mouth

    That all elusive holy grail of marketing, word-of-mouth, is right up there with Big Foot and the Loch Ness Monster in that we hear repo…

5 Steps To Establishing A Corporate Blog

5 Steps To Establishing A Corporate Blog

Before I get into what this blog is about I think it might be better to tell you what this blog isn't. First, I won't be discussing why you shoul…

5 Things The Rose Can Teach Us About Social Media

5 Things The Rose Can Teach Us About Social Media

What's in a name? That which we call a rose by any other name would smell as sweet. The rose, the symbol of love, beauty and romance can teach us a…

Stop With All The NOISE Already!

Stop With All The NOISE Already!

With the increasing number of ways that both social networks and email providers are working to help their users receive less noise, it's time that y…

Creating An Email List: Lead Nurturing

Creating An Email List: Lead Nurturing

Creating an opt-in email list is as foreign to the auto industry as driving on the left side of the road but there is a place for it and in this post I&#…

The Social Cause - In Search Of A Higher Social Media Calling

The Social Cause - In Search Of A Higher Social Media Calling

2010 brought with it main stream social media for the auto industry, some embraced it and ran with it while others (most) knocked their head against the …

The Most Powerful Part of Social Media That You're NOT Using

The Most Powerful Part of Social Media That You're NOT Using

Social media is good for a lot of things: building relationships, finding and spreading news, marketing, a good laugh, keeping up with your friends and f…

The 5 Cornerstones Of Building An Influential Personal Brand

The 5 Cornerstones Of Building An Influential Personal Brand

Continuing on the path I started when I wrote "Building Your Personal Brand by Harnessing The Power of Social Media" I wanted to write a second…

Building Your Personal Brand by Harnessing The Power Of Social Media

Building Your Personal Brand by Harnessing The Power Of Social Media

Are You Exceptional? Well, are you? It's a question you should ask yourself sooner rather than later, before you do though you should check your eg…

Podcast: LinkedIn- Harnessing The Power Of The Super Influencer

Podcast: LinkedIn- Harnessing The Power Of The Super Influencer

LinkedIn is a powerful tool to connect with super influence in your community, are you using it? Welcome to the 4th episode of Automotive Social Media…

Tapping Into The Village Mindset

Tapping Into The Village Mindset

If you want to take advantange of social media and relationship marketing then you have to understand the Village Mindset and how you can use it to creat…

Is Your Perspective Limiting Your Strategic Vision?

Is Your Perspective Limiting Your Strategic Vision?

If you want to gain market share in these turbulent times, you must first adopt a new way of thinking. The old way of thinking about marketing, your cust…

What Is Social Media Really, And How Can It Help My Dealership?

What Is Social Media Really, And How Can It Help My Dealership?

It's not the end all be all, that's for sure. What? But David I've been to one of your seminars, I've seen all your webinars and have rea…

Top of Mind Awareness is one of those terms you hear thrown around a lot by marketing reps. Wikipedia defines it as "Owning the space that your prod…

Are they? I think, in a way, they are. You hear about it all the time, in every forum, every dealer twenty group and in all the industry magazines. Best …

I was forwarded a blog post by a colleague of mine the other day, thank you Rob, it was titled The 3 Types Of Social Media Strategy, I encourage you to r…

Under Frederick the Great, the Prussian army was considered by many to be the finest fighting force in Europe. To behold their perfectly honed war strate…

I'm not a scientist. I don't get a kick out of doing research to find out what environmental conditions promote a healthy fruit fly population, b…

While I do NOT condone doomsday cults or what they represent if you keep an open mind there is a lot that we can learn from them in regards to persuas…

The last year that I sold cars, before starting a BDC, was 2003. While 7 years doesn't seem like that long it was a lifetime in technology, and if I …

Here's a good rule of thumb for you about new technology: if it limits customer interaction it's probably not a good idea to go with it. That is,…

“If you expect above-average results you must learn, implement and perform above-average concepts.” Pacing, matching or mirroring, whatever it…

It’s not a theory, it’s not even the future, it’s happening now and time is getting short. Auto dealerships are notoriously late adopters of any new …

Is social marketing for everybody? Should every dealership jump on the social media bandwagon? I'm sure most social media consultants would say yes, withou…

Be honest, where is your dealership at with social media? Don't worry, this isn't a test and the only person that's going to know your answer is you. It's …

As the saying goes, an elephant never forgets, neither does the internet. Everything said, everything posted, every video created and image uploaded is the…

In the auto industry social media can play a huge role in brand management by bringing trust, recognition, and awareness to more than just your sales depar…

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