AutoHook powered by Urban Science
AutoHook Integrates with Top Dealer Website Providers to Give Dealers Advanced Vehicle Targeting
AutoHook has announced they have completed the integration process with the industry’s top leading website providers. Mutual clients of AutoHook and the affiliate companies listed below are now set up to successfully target and incentivize customers to visit dealer showrooms based on any specific vehicle of interest - down to the year, make, and model.
- Dealer.com
- CDK Global
- DealerOn
- DealerSocket/DealerFire
- Dealer eProcess
- Dealer Inspire
- fusionZONE
- Naked Lime Marketing
- Fox Dealer
- AutoFusion
- Driving Force
- RnD Interactive
For Dealer.com, CDK Global, DealerOn, DealerSocket/DealerFire, Dealer eProcess, and Dealer Inspire clients, AutoHook has set up additional targeting functionality that triggers based on a vehicle’s number of days on the lot - a valuable feature that will eventually be available to all providers.
All website companies participating in this shared technology solution can now ensure their dealer clients have the ability to target individual vehicles with custom test drive and private purchase offers using AutoHook’s Web2Show solution. AutoHook executes tailored campaigns both at the dealer and OEM-levels to increase incremental showroom traffic, new to brand buyers, and sales based on their unique sales goals and areas of opportunity.
Prior to combining efforts with the industry’s largest traffic drivers, AutoHook’s incentives were limited to search results pages (SRPs) and vehicle details pages (VDPs). The ability to increase offers on specific model pages was in the works, and after successfully integrating with each of these website platforms, AutoHook can now execute higher dollar test drive offers on any new or used VDP and help dealers move aged inventory in a faster, more efficient manner.
Whether you need to boost underperforming models or simply give customers a reason to visit your showroom, AutoHook is scientifically proven to deliver incremental showroom visits that purchase cars. Powered by Urban Science’s near real-time sales match database, AutoHook can attribute all sales to a specific campaign – instantly validating ROI at an industry-low cost per sale.
AutoHook is both honored and excited to work with in tangent with these automotive technology frontrunners to offer complimentary targeting enhancements for all mutual clients.
David Metter | President, AutoHook powered by Urban Science David brings a wealth of automotive knowledge and experience to AutoHook, both from a dealer and service provider perspective. Prior to joining AutoHook, David served more than six years as Chief Marketing Officer for MileOne Automotive, a large privately held automotive dealership group. At MileOne, he built an industry-leading marketing organization, leveraging technology and the Internet to increase market share while dramatically decreasing advertising spend per vehicle sold. David previously headed sales for Autobase, where he helped grow the company from a small start-up to the leading automotive CRM software vendor. He began his career on the showroom floor. As an early adopter of arising technologies, he built a prospecting and follow-up system that helped him rise to become one of the top Chrysler salesmen in the country, and eventually General Manager of a dealership. David is regarded as one of the foremost experts in the automotive marketing and e-commerce space and is a frequent speaker at industry events including Digital Dealer, the Global Automotive Conference, and the J.D. Power Automotive Marketing Roundtable. David is an avid automotive enthusiast and is actively involved with the American Cancer Society.
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