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David Metter

David Metter President

David Metter Blog Posts

What You Need To Know About DMPs

What You Need To Know About DMPs

DMPs are a topic gaining escalating attention as we head into 2017. A dark cloud of big, irrelevant data still lingers above the automotive industry, just …

We’ve Got The Data! Now What? (Top 3 Takeaways From The J.D. Power Data Expert Panel)

We’ve Got The Data! Now What? (Top 3 Takeaways From The J.D. Power Data Expert Panel)

The largest obstruction to big data in the automotive industry is the automotive industry itself. I’m not pointing any fingers, but it’s no secret that…

Your Q4 Reality Check: 5 Reasons Online Buying Is NOT Everyone’s Reality

Your Q4 Reality Check: 5 Reasons Online Buying Is NOT Everyone’s Reality

Online car buying models have been a ubiquitous topic of conversation over the past year – one that has made many in our industry uneasy about what to ex…

More Data More Problem$: 3 Big Data Problems & How to Solve Them

More Data More Problem$: 3 Big Data Problems & How to Solve Them

There are dozens of performance metrics that we’re capable of tracking. But just because we can, doesn’t mean we should. We are deep inside the epic…

The Naked Truth Part IV [EXECUTIVE EDITION]: Big Data & Attribution

The Naked Truth Part IV [EXECUTIVE EDITION]: Big Data & Attribution

During my time at MileOne, I was fortunate enough to have the resources, contacts, a great team, and insight to do something about this problem. One of our…

AT LAST: Attribution Claims its Throne

AT LAST: Attribution Claims its Throne

It’s an exciting time in digital history. Automotive marketers are finally catching on to the critical importance of attribution – AND more importantly…

Winning Starts With WHY: The Critical Role of the "Why Factor" in the Auto Industry

Winning Starts With WHY: The Critical Role of the "Why Factor" in the Auto Industry

The why factor is what makes baseball America’s pastime and not just a sport. You don’t have to be a diehard fan to enjoy a baseball game. …

10 Baseball Movies that Will Improve Automotive Sales

10 Baseball Movies that Will Improve Automotive Sales

America's pastime offers valuable lessons that can be taken off the field and activated in the showroom. Each baseball film shown below contains powerf…

The Automotive Marketing Home Run

The Automotive Marketing Home Run

The four bases that make up a baseball diamond can be directly related to the car shopper’s journey. We all know the path begins online. The final destin…

Auto Attribution: Are We Stuck in the Minor Leagues?

Auto Attribution: Are We Stuck in the Minor Leagues?

There are a lot of rookie players in the game when it comes to accurate attribution reporting (measuring your digital sales return on investment). More oft…

4 Absolutes of an Automotive Game Changer

4 Absolutes of an Automotive Game Changer

You don’t have to be a genius to change the game, and you don’t have to be a World Series winning champion either. But you do have to be willing to dis…

3 Ways to Rev Up Revenue This Tax Season

3 Ways to Rev Up Revenue This Tax Season

April offers a month of renewed optimism for car dealers everywhere as spring comes into fruition and pockets become heavier with a little cash back from U…

4 Parallels of the Auto Industry and the NFL

4 Parallels of the Auto Industry and the NFL

The 2016 NADA conference in Las Vegas proved connections are the single most important factor of this business, and any business for that matter. To lead, …

NADA 2016: DRIVING CONNECTIONS

NADA 2016: DRIVING CONNECTIONS

The theme of this year’s NADA Convention is defined by one very powerful word: “connect." I couldn’t imagine a more perfect term…

How Dealerships Can Stay Afloat in the Aftermath of Natural Disasters

How Dealerships Can Stay Afloat in the Aftermath of Natural Disasters

The residents of Missouri and Illinois had a rough start to 2016 after the detrimental flooding of the Mississippi River and other waterways spanning t…

Is Your Paid Search Paying Off?

Is Your Paid Search Paying Off?

Paid search, or pay-per-click, while it may appear to be an affordable form of advertising, there is a significant breakdown in the attribution no matter h…

Solving the Attribution Confusion

Solving the Attribution Confusion

How Dealers Can Eliminate Deficiencies with More Accurate Attribution Tracking Through endless digital and traditional channels, consumer influence is h…

The Mobile Tipping Point

The Mobile Tipping Point

For those of you who have never heard of the phrase tipping point, there are a lot of variations in terms of a definition - depending on who’…

The Mobile State of the Union: How Does the Automotive Industry Compare?

The Mobile State of the Union: How Does the Automotive Industry Compare?

Our industry is synonymous with innovation, better yet – I believe the automotive industry defines both innovation and opportunity. Yet, everything is …

The Conference “Pay-to-Play” Mentality: Is it in Your Best Interest?

The Conference “Pay-to-Play” Mentality: Is it in Your Best Interest?

I want to start here. This may be my Jerry McGuire moment. Maybe I should end here…but this has been eating at me for a while.  I’ve been in this i…

Cracking the Conversion Code

Cracking the Conversion Code

Behind every screen, device, or smartphone in today’s consumer economy resides something that has perhaps gotten lost in the unstoppable avalanche of d…

BIG DATA: Are We Using It All Wrong?

BIG DATA: Are We Using It All Wrong?

Big data is a buzzword that’s been floating around the auto industry for some time now. Every dealership’s DMS is filled with opportunities. Through …

Four Simple Steps to Increase Website Conversion

Four Simple Steps to Increase Website Conversion

Dealerships are constantly working to increase their website conversion – and for good reason. Organic conversions typically see the highest closing ra…

5 Digital Trends Sticking Around for 2016

5 Digital Trends Sticking Around for 2016

              As 2015 comes to a close, it’s time to examine trends in digital marketing and predict what dealers should be prepared to c…

A Primer on Beacons and How Dealers Can Benefit From Them

A Primer on Beacons and How Dealers Can Benefit From Them

As we head into 2016, one of the most exciting new technologies that some dealers are experimenting with are beacons. Beacons are small, inexpensive hardwa…

Google Auto Says Mobile is the Place to Be

Google Auto Says Mobile is the Place to Be

In a study published this month by Google’s Automotive division titled, “The 5 Auto Shopping Moments Every Brand Must Own,” it’s crystal clear th…

Not in My Backyard! How to Protect Your Turf with a Geofence

Not in My Backyard! How to Protect Your Turf with a Geofence

Most of the time the goal of a dealership's advertising is to reach car shoppers and convince them to visit your store. But what about the customers who …

Join The Dark Side of Mobile

Join The Dark Side of Mobile

More than fifty percent of car shoppers are viewing dealership websites with their mobile devices, so having a mobile marketing strategy to connect with …

Customers Actually Prefer Businesses That Take the Lead

Customers Actually Prefer Businesses That Take the Lead

The multiple ways businesses can communicate with customers are constantly expanding - from telephone, to e-mail, to text messaging. With today’s techn…

A Primer on Mobile Wallets and How Dealers Can Benefit From Them

A Primer on Mobile Wallets and How Dealers Can Benefit From Them

If you have a smartphone, chances are you have Apple Wallet (formerly Passbook) or Google Wallet. These applications are mobile wallets that store, among…

How to Convert More Website Visitors Into Leads

How to Convert More Website Visitors Into Leads

What's the best way to generate more leads from your website? Contrary to popular opinion, the answer isn't to "get more website traffic." Although a com…

What Are You Doing to Reach Mobile Customers?

What Are You Doing to Reach Mobile Customers?

There’s no doubt that people are in love with their phones.  As a result, memes and jokes constantly circulate the Internet about how some people no l…

Do More Firefighters At A Fire Cause More Fire Damage? Rethinking Attribution

Do More Firefighters At A Fire Cause More Fire Damage? Rethinking Attribution

When thinking about attribution, it would make everyone’s lives much simpler if there was a straight line between marketing, conversion and a sale. …

May the Phone Be With You - Why Mobile Marketing Is Taking Over

May the Phone Be With You - Why Mobile Marketing Is Taking Over

Have you ever walked down the street and all of a sudden had your phone alert you that you’re near a Starbucks or Walgreens, automatically displaying y…

8 Things Dealers Can Do To Increase Their Show Rates

8 Things Dealers Can Do To Increase Their Show Rates

When handling Internet leads, the lack of response by customers, the appointments that don’t show and the unrealistic expectations often frustrate inte…

Identifying Customer Intent through Conversion & Incentives

Identifying Customer Intent through Conversion & Incentives

Dealer websites today are filled with conversion widgets. In most cases, customers will choose only one form or call-to-action (CTA) to convert on. If th…

Mobile Shoppers are Serious. Here's How to Connect With Them.

Mobile Shoppers are Serious. Here's How to Connect With Them.

If your dealership has a mobile website, you are probably aware that 30 to 50 percent of your total website traffic are mobile users. You also know these…

Increase Show and Close Rates with a Winning Lead Strategy

Increase Show and Close Rates with a Winning Lead Strategy

Most dealers close between twenty to thirty percent of the leads submitted through their own website. With that kind of close rate, its no wonder the pre…

The Most Important Attribution KPIs For Auto Dealers

The Most Important Attribution KPIs For Auto Dealers

With every year that passes, we’ve seen consumers increase their research and online activity exponentially and it has become increasingly difficult to…

Delivering On Your Promises Will Sell More Cars

Delivering On Your Promises Will Sell More Cars

One of the things dealers constantly have to battle with is the consumer trust factor. Historically, some auto dealerships have kept information away fro…

Is Showrooming Stealing?

Is Showrooming Stealing?

Consumers have been showrooming in retail stores for quite some time now and, while many retailers don’t like it, they’ve pretty much resigned themselv…

Is the Internet An Enemy To Car Dealerships?

Is the Internet An Enemy To Car Dealerships?

A 2014 study by Autotrader showed that consumers are visiting fewer dealers in their car shopping than ever before. This is certainly a by-product of the…

Don't Rely on Your Website Provider to Increase Conversion Rates. Be a Game Changer.

Don't Rely on Your Website Provider to Increase Conversion Rates. Be a Game Changer.

According to Dataium's most recent benchmark study, the average number of monthly unique visitors to a dealership's website is 6,509. Of those, an averag…

Putting Showrooming In Perspective

Putting Showrooming In Perspective

  As a husband and father to 5 daughters, the cartoon above is, at times, a pretty accurate description of my life. I’m sure all men in similar situa…

Six Fast & Furious Tips on Mobile Marketing for Auto Dealers

Six Fast & Furious Tips on Mobile Marketing for Auto Dealers

Our marketing universe is quickly becoming untethered as smartphones and tablets gain a broader share of web access to information and entertainment.  The…

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