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David Zwick

David Zwick Founder

David Zwick Blog Posts

Bridging the Digital Divide – From a Computer at Your Desk to a Test Drive at Your Doorstep

Bridging the Digital Divide – From a Computer at Your Desk to a Test Drive at Your Doorstep

We at RedCap were struck recently by a comment from Max Folliard, CEO of Carmax, in his recent earnings conference call to investors: “We want to keep …

Uber and The Luxury OEM: Strange Bedfellows

Uber and The Luxury OEM: Strange Bedfellows

Uber and a luxury OEM recently teamed up to offer free rides in the backseat of a newly redesigned 2016 luxury vehicle. Granted the partnership was only …

Service Valet: It’s Harder than It Looks, Unless You Have the Tools

Service Valet: It’s Harder than It Looks, Unless You Have the Tools

It seems easy: a clean, fueled and available loaner vehicle parked in the lot; a service advisor who understands the value of excellent customer service;…

Auto Recall? Make the Dealership the White Knight

Auto Recall? Make the Dealership the White Knight

It’s probably getting more mainstream press than any other auto recall in history. Defects happen, and not just in highly engineered products. But con…

Why Does Offering Service Valet Increase RO Value by 20%?

Why Does Offering Service Valet Increase RO Value by 20%?

Why do customers who do not visit the dealership spend 18% more on auto service? Evidence and armchair psychology support our analysis. I recently publish…

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