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DealerOn Blog Posts

Google Breaks New Ground with Customer Match

Google Breaks New Ground with Customer Match

Last month Google announced an entirely new, ground-breaking Adwords functionality – Customer Match.  I haven’t seen too many people in the automotive…

Why Responsive Websites are Perfect for Dealers

Why Responsive Websites are Perfect for Dealers

There is no shortage of opinions in our industry. Depending on who you ask, they will likely have a very passionate opinion about the three major types o…

Responsive Websites are not Created Equal

Responsive Websites are not Created Equal

It’s easy to follow the trends. There is such an abundance of information out there regarding the latest strategies and techniques in marketing that co…

Google Explains How Paid Search Auction Works

Google Explains How Paid Search Auction Works

Working in a dealership, you have a million more important things to worry about than how Google’s Paid Search Auction works.  But your dealership is pr…

Automotive Mobile Searchers Convert...Fast

Automotive Mobile Searchers Convert...Fast

Earlier this year, Nielsen, xAd, and Telmetrics conducted a survey on the “mobile path to purchase” in three industries: restaurants, travel,…

Tips for Auto Dealerships Using Facebook Paid Ads

Tips for Auto Dealerships Using Facebook Paid Ads

Facebook has been working hard to come up with a reliant, profitable revenue stream for a while now, and part of that effort is their Paid Ad program.&nb…

Your Dealership Emails Need to be Mobile Compatible

Your Dealership Emails Need to be Mobile Compatible

I've written a lot about the importance of having a mobile friendly auto dealership website given the increase in smart phone usage, but when your de…

Info for Car Dealers on Penguin Updates Straight From Google’s Matt Cutts

Info for Car Dealers on Penguin Updates Straight From Google’s Matt Cutts

It seems as though Google continues to be more transparent than in the past, which is great for webmasters. At the Search Engine Strategies conference in…

Tips to Optimize Your Dealership’s Google+ Page

Tips to Optimize Your Dealership’s Google+ Page

So you've created your dealership's Google+ Brand Page in preparation for the move from Google Places to Google Plus Local...but now what?  …

How Can Your Dealership Use Google’s New Indexed Page Report?

How Can Your Dealership Use Google’s New Indexed Page Report?

By now I'm sure you've heard about the new Google Webmaster Tools report that tells your dealership how many pages have indexed on your website o…

Google Announces, and Releases, Latest Panda Update

Google Announces, and Releases, Latest Panda Update

It's not often that Google announces when they are going to make changes to their algorithm in advance, but they did just that on Tuesday.   …

Revamp Your Contact Forms to Increase Dealership Website Conversion

Revamp Your Contact Forms to Increase Dealership Website Conversion

Many of the dealers I talk to are extremely concerned about the conversion rate of their dealership website, and rightfully so.  Converting website …

Google Announces Mobile Website Guidelines and Recommendations, Finally!

Google Announces Mobile Website Guidelines and Recommendations, Finally!

It's official!  Google has finally announced guidelines and recommendations on how to build mobile websites that work best for users and Google.…

Priority SEO Pages for Auto Dealerships

Priority SEO Pages for Auto Dealerships

If you're doing the SEO for your own auto dealer website, it can be difficult to know where to focus your energy first. Here are the pages you should…

Google Places New Bulk Listing Management Tool

Google Places New Bulk Listing Management Tool

Does your car dealership sell have more than one location?  If so, big news from Google Places.  In the past, it was difficult and cumbersome t…

Are Your Dealership Emails Mobile Ready? They Need to Be…

Are Your Dealership Emails Mobile Ready? They Need to Be…

Your dealership customers aren't just using their mobile devices to find your car dealer website, they are also using them to read the emails you sen…

Google's "Mobile Playbook" is a Must-Read for Auto Dealers

Google's "Mobile Playbook" is a Must-Read for Auto Dealers

Google recently released an eBook (or playbook, as they call it): "The Mobile Playbook: The Busy Executive's Guide to Winning with Mobile".…

Tips to Improve Your Dealership’s Google Places Listing Ranking

Tips to Improve Your Dealership’s Google Places Listing Ranking

I recently found a great article that discusses very specific things businesses should be doing to help their Google Places Listing improve its ranking.&…

Mobile Paid-Search Clicks Continue to Increase

Mobile Paid-Search Clicks Continue to Increase

A recent study by Marin, "State of Mobile Search Advertising in the US", shows that the percent of paid-search clicks from mobile devices is gr…

Common Social Media Mistakes Auto Dealers Should Avoid

Common Social Media Mistakes Auto Dealers Should Avoid

While not every dealership is actively involved with social media, it's a form of connecting with potential customers that doesn't seem to be goi…

How to Get the Most From Your Dealership YouTube Channel

How to Get the Most From Your Dealership YouTube Channel

Having a dealership YouTube channel is important for many reasons (as I touched on last year), but once your dealership has a channel, what do you do nex…

Could Google’s Latest Algorithm Change Be Affecting Your Dealership?

Could Google’s Latest Algorithm Change Be Affecting Your Dealership?

Most times, Google will make changes to their algorithm that either largely go unnoticed (meaning they only affect niche sites) or unannounced (your site…

Title Tag Best Practices for Your Car Dealership Website

Title Tag Best Practices for Your Car Dealership Website

Title tags should be a part of the SEO strategy of every car dealership website.  Why?  Its contents not only provide the text for the blue-lin…

SEO Tips for Car Dealers Looking To The Future

SEO Tips for Car Dealers Looking To The Future

Google+ has been promoted lately by many in the SEO industry as a "must-do" for local businesses to help their search engine optimization effor…

Tips for Auto Dealership Email Marketing Campaigns

Tips for Auto Dealership Email Marketing Campaigns

While some dealerships are successful with their email marketing campaigns, it is a task that can easily fall to the back burner or be neglected.  W…

More Reasons Your Car Dealership NEEDS an Optimized Mobile Website

More Reasons Your Car Dealership NEEDS an Optimized Mobile Website

While at NADA, I heard quite a bit of buzz about mobile websites. Does my dealership need one?  If I already have one, do I need to actually optimiz…

How Your Dealership Can Use Google+ To Increase Local SEO

How Your Dealership Can Use Google+ To Increase Local SEO

A few weeks ago I wrote about how Google was going to include items from Google+ in their regular search results when users were signed in, calling it &l…

DealerOn, Inc. Receives DrivingSales Dealer Satisfaction Award

DealerOn, Inc. Receives DrivingSales Dealer Satisfaction Award

Rockville, MD - February 3, 2012 - DealerOn Inc. is the recipient of a “Top Rated” Websites award in the third annual DrivingSales Dealer Sat…

What Can You Do With Great Rankings, But Low Website Traffic?

What Can You Do With Great Rankings, But Low Website Traffic?

Many dealerships focus their search engine optimization reporting on how well they are ranking for certain terms.  As long as they show up on Page 1…

Google Changes Algorithm; Affects Top-Heavy Ad Pages

Google Changes Algorithm; Affects Top-Heavy Ad Pages

While (I hope) most dealership websites won’t be affected by this, Google has recently announced they will begin penalizing websites that have too …

Majority of Mobile Visitors Can’t See Flash Websites

Majority of Mobile Visitors Can’t See Flash Websites

In a recent study from retail analysis firm, RichRelevance, iPads and iPhones make up over 90% of online purchases that don't happen on a desktop dev…

How to Hurt Your Google Places Listings

How to Hurt Your Google Places Listings

I've written multiple pieces on how to properly set up and maintain your Google Places listing and account, but haven't touched on the mistakes y…

Mistakes Your Dealership May Be Making on Google+

Mistakes Your Dealership May Be Making on Google+

  Now that Google+ is open to businesses, many are trying to figure out the best way to utilize this new social media portal (including DealerOn).…

Jerry Petrotto Joins DealerOn as Chief Sales Officer

Jerry Petrotto Joins DealerOn as Chief Sales Officer

DealerOn.com, the premier auto dealer website provider is expanding its executive team to further accelerate the steady growth trajectory of its business…

How HTML5 vs Flash Affects Your Dealership Website

How HTML5 vs Flash Affects Your Dealership Website

HTML5 has been in the tech news lately, especially since Adobe announced that they are going to stop developing Flash in favor of HTML5 on mobile browser…

Regularly Updated Content Ranks Better, According to Google

Regularly Updated Content Ranks Better, According to Google

Google recently announced a new update to their search engine algorithm that puts a greater emphasis on recently published, fresh content. "This cha…

DealerOn Sites Win Dataium Website Performance Awards for October 2011

DealerOn Sites Win Dataium Website Performance Awards for October 2011

Rockville, MD--DealerOn, the premier auto dealer website provider, announces that two of their auto dealership customers have been awarded Dataium Websit…

Test Your Mobile Site With Google's GoMo

Test Your Mobile Site With Google's GoMo

Google, in an effort to help small business ensure they have an effective mobile website, has launched "GoMo".  This website (http://www.h…

Google: SEO Not Spam

Google: SEO Not Spam

For the most part, search engine optimization (SEO) is a recognized necessity of running a successful auto dealer website.  Not just in the auto ind…

Social Media Must-Do's

Social Media Must-Do's

The amount of "best practices" and "tips" involved with social media marketing can be overwhelming to say the least (and yes, I'm…

Why Your Dealership Needs a YouTube Channel

Why Your Dealership Needs a YouTube Channel

Having videos on your auto dealer website has been shown to increase website leads, and when done with video search engine optimization (VSEO), helping y…

Tips for Auto Dealer Press Releases (And Why You Should Use Them)

Tips for Auto Dealer Press Releases (And Why You Should Use Them)

While many dealers see press releases as a marketing strategy for larger companies, it can be (and is) a valuable and worthwhile strategy for auto dealer…

Tips for Auto Dealers to Avoid Email Spam Filters

Tips for Auto Dealers to Avoid Email Spam Filters

It is so frustrating when trying to send a legitimate, valuable email to a customer (future or current), and have it be blocked by a spam filter.  W…

Will Your Dealership Use Google+ For Businesses?

Will Your Dealership Use Google+ For Businesses?

  The verdict on Google+ for personal use still seems to be out for many (myself included).  But according to Christian Oestlien, group produ…

Change to Google’s Quality Score Algorithm Affects Car Dealers

Change to Google’s Quality Score Algorithm Affects Car Dealers

For those that use Google AdWords for your auto dealer website, this is big news.  After some testing in foreign markets, Google has announced that …

A Different Take on Call Tracking

A Different Take on Call Tracking

I recently wrote about how important it is to keep the NAP (name, address, phone number) the same across all local listing sites.  Typically this is…

Setting Up Local Listings in Search Engines (Besides Google)

Setting Up Local Listings in Search Engines (Besides Google)

Most people tend to focus a lot of their local search engine marketing for their auto dealer website on Google Places.  While it's true that a l…

Protect Your Dealership from Being Marked “Closed” on Google Places

Protect Your Dealership from Being Marked “Closed” on Google Places

What is designed to be a way for users to let Google know when a business has been closed is, in some cases, being abused by local competitors.  Sin…

Site Not Ranking Well? Check Google for Issues

Site Not Ranking Well? Check Google for Issues

If you aren't happy with the way your dealership website is performing in terms of search engine results (and you aren't violating Google's w…

What Would It Take For You to Leave the Auto Industry?

What Would It Take For You to Leave the Auto Industry?

I try to spend at least a little time each day reading forums and blogs from outside the auto industry because I think there is a lot to learn from other…

Google Buys Zagat as a "Cornerstone" of Their Local Offering

Google Buys Zagat as a "Cornerstone" of Their Local Offering

Google has just bought Zagat, a company that provides ratings and reviews of restaurants, entertainment venues, and travel locations.  Known primari…

Will Google Trusted Stores Be Just Another Push for Reviews?

Will Google Trusted Stores Be Just Another Push for Reviews?

Google is at it again.  According to the Google Operating System Blog, an unofficial source of news and tips about Google, the search engine giant w…

DealerOn Named to Inc. 5000 Fastest Growing Private Companies List

DealerOn Named to Inc. 5000 Fastest Growing Private Companies List

DealerOn, the premier car dealer website provider, has been named to 2011 Inc. 5000 List of Fastest Growing Private Companies at #2002, based on a three-…

In Case of Emergency--Would Your Dealership Be Prepared?

In Case of Emergency--Would Your Dealership Be Prepared?

Within the past year, Maryland has been hit by an earthquake and a hurricane (in the same week!), as well as a huge snowstorm, all fairly uncommon occurr…

How to Create Trackable QR Codes

How to Create Trackable QR Codes

After writing my post on QR Codes Best Practices, I wanted to make sure those dealerships interested in starting a QR code marketing campaign knew to cre…

QR Code Marketing Best Practices

QR Code Marketing Best Practices

Some of DealerOn's car dealer website customers are incorporating QR codes on their sites, though it remains a technology that’s still maturing…

How to Import Dealership Contacts into Your Social Media Accounts

How to Import Dealership Contacts into Your Social Media Accounts

  One of the difficult parts of maintaining a successful social media marketing campaign is attracting the "right" people and getting yo…

Facebook Now Allows for Zip Code Targeting

Facebook Now Allows for Zip Code Targeting

Until now, Facebook has allowed advertisers on their platform to target users based on age, sex, interests and location (country, state, and city). …

"Optimize Your Online Presence" - DealerOn & ResponseLogix Webinar Recap & Slides

"Optimize Your Online Presence" - DealerOn & ResponseLogix Webinar Recap & Slides

Yesterday, our very own Amir Rezvani, VP of Performance at DealerOn, had the opportunity to lead a webinar with ResponseLogix.  For those that could…

Google +1: Now in PPC Ads and Affecting Search Engine Ranking

Google +1: Now in PPC Ads and Affecting Search Engine Ranking

I've been seeing the Google +1 button appearing on more and more websites since it was released a few months ago.  Recently, I've even seen …

Keep Your Dealer Site on the Top of Google’s SERP

Keep Your Dealer Site on the Top of Google’s SERP

There are many reasons why your search engine rankings can drop, and unfortunately, many times car dealers are at the mercy of Google and the other searc…

Can Knowing Google's Market Share Help With Your Dealership Marketing Plans?

Can Knowing Google's Market Share Help With Your Dealership Marketing Plans?

Google seems to be everywhere lately, especially with their introduction of +1 and Google Plus.  Many people have so many different aspects of their…

Google Putting Ads at the Bottom of SERP Pages?

Google Putting Ads at the Bottom of SERP Pages?

One of the SEO sites that I frequently read (www.searchengineland.com) has a VERY interesting post by a  reader, LebSEO Design's Wissam Dandan.&…

Is Your Dealership Taking Advantage of Google Mobile Ads?

Is Your Dealership Taking Advantage of Google Mobile Ads?

It is almost hard to comprehend how fast mobile Internet usage is growing.  According to Google, more smartphones were sold last year than PCs.&nbsp…

Basic Tips for Dealers Looking at Their SEO Efforts

Basic Tips for Dealers Looking at Their SEO Efforts

The process of maximizing the amount of traffic and leads that your website generates from Google can be daunting.  Here are some basic things that …

Free Web Tools for Car Dealer Websites

Free Web Tools for Car Dealer Websites

In a follow-up comment to a post I wrote last week about social media web tools, Jared Hamilton asked me about other free tools I’d recommend for d…

Time Saving Social Media Tools

Time Saving Social Media Tools

When I’m talking with dealers about various aspects of their online marketing strategy, the reason that they most frequently bring up for why they …

Is Your Dealership Website Using the Lastest Google Analytics Code?

Is Your Dealership Website Using the Lastest Google Analytics Code?

In addition to rolling out Google+ and the Google +1 button, Google has also recently rolled out a new version of Google Analytics.  Google Analytic…

Google Offers--Just Another Groupon?

Google Offers--Just Another Groupon?

  Last week I wrote a post about Google Local Portal in Portland, available on DealerOn’s blog.  If you’ve already read it, you m…

Dealer Resources for Learning How to Best Use Google+

Dealer Resources for Learning How to Best Use Google+

  Since Google+ is so new, I asked everyone on our team at DealerOn to put together a list of resources for car dealers trying to wrap their minds…

Facebook Recommendations

Facebook Recommendations

Looks like Facebook is getting in on the reviews game. While checking in on the DealerOn Facebook page today, I noticed a new tool that I think auto deal…

Installing Google Analytics on Your Dealership Website

Installing Google Analytics on Your Dealership Website

No matter how sophisticated or rudimentary your website provider‘s reporting platform is, having Google Analytics on your website is a “no-br…

The Future of Google Local?

The Future of Google Local?

Have you seen the new offering from Google for local search?  Unless you live in Austin, Portland, Madison or San Diego, chances are that you haven&…

Take Control of your Facebook Places

Take Control of your Facebook Places

If you use Facebook with any regularity, I’m sure you’ve seen the rising popularity of Facebook Places, used it yourself, and seen your frien…

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