Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
DealerOn

DealerOn

Exclusive Blog Posts

A Guide To Automotive Keyword Research For Your Dealership

A Guide To Automotive Keyword Research For Your Dealership

Keyword research for your automotive dealership is vital in ensuring that your ad spend is utilized to its maximum potential. The good part about this is t…

Close A lot More Sales, By Applying These Simple Concepts, Not Technologies

Close A lot More Sales, By Applying These Simple Concepts, Not Technologies

This article was inspired by Amanda Gordon who responded to a very recent article on this site by suggesting that no matter what, it always comes…

Customer Value Ladders For Dealership Fixed Ops Departments

Customer Value Ladders For Dealership Fixed Ops Departments

Most local businesses (dentists, gyms, chiropractors) have what's known as a customer value ladder. This is a map of the customer's journey as t…

CDK Global to Acquire ELEAD1ONE

CDK Global to Acquire ELEAD1ONE

CDK Global has officially announced today that they have bought EleadOne. Over the weekend there were rumors this was going to happen. But this mornin…

6 Tips for Dealing With Difficult Employees. Are Your Buttons Jammed?

6 Tips for Dealing With Difficult Employees. Are Your Buttons Jammed?

Let’s face it. We have all had that one employee that has jammed every one of our last buttons. Pushing us to the edge as we question ourselves. Aski…

Dissecting Your Website’s Anatomy

 

Understanding the anatomy of a well-optimized site isn’t brain surgery, but it’s one of those fundamentals that you just can’t ignore. In order to provide a seamless experience for your site visitors, you should have the basics of site structure down to a science.

To produce a finely tuned website specimen, there are a few variables you should keep in mind. These basic points will ensure your site is a proven success.

Organization

Before you even begin to build pages, you need to know how your site will be organized. To do this, you’ll want to map out where your pages are going. To do this, you can use a software tool or get back to the basics and map it with a pencil and paper.

I recommend that you stick to a pyramid hierarchy. The top of your pyramid being homepage, supported beneath by the main categories that will be featured on your navigation menu. When choosing these categories, remember that the fewer the better. You want to include all the necessary information without unloading the entire contents of your site on your navigation menu.

It’s also important that you ensure your URL structure follows this hierarchy. This will keep your content organized and help you visitors navigate to their wanted information.

Categorizing Content

Now that you know what categories to include in the navigation menu, you have to start thinking about the kind of content that will appear beneath them. In keeping with the pyramid hierarchy structure, you’ll have to identify what content is important in establishing the purpose of your site, as this kind of content should be fairly high up in the hierarchy as subcategories.

Too few subcategories can lead to disorganization and confusion, and too many creates a shallow site structure that makes a homepage messy and difficult to navigate. If you find that one subcategory is too large, split it into two. Finding a balanced number of categories and subcategories is key to a successful site anatomy. 

Internal Linking

All of your pages should link to another in some way. An easy tactic for this is to have each page with one in-coming link from a different page and one out-going link to relatable content.

Allowing for an internal link structure also makes your site more easily “crawable” by Google. Linking to your pages ensures Google can find them, which increases your SEO. Keeping this in mind, it’s important that outdated pages are either deleted or redirected to relevant content, or you risk denting your overall ranking.

After spending countless hours preparing the complex, cutting-edge strategies that make up your digital marketing, it’s easy to forget about site structure. But at the end of the day, all of your online marketing comes back to your site, and you want to leave those visitors wanting more.

 Unlock all of the community & features  Join Now