Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Derrick Woolfson

Derrick Woolfson Business Development Manager

Exclusive Blog Posts

Top Reasons to Find A Vendor that Fits Like A Glove

Top Reasons to Find A Vendor that Fits Like A Glove

Taking on a new initiative can in many ways be overwhelming. There is often the fear of "are we going to get this right? Or "Do we really need th…

What selling cars has in common with selling real estate

What selling cars has in common with selling real estate

There are several things I learned during my time as a car salesman, one if which is a devoted work ethic. If you are in sales, you know that you have to d…

Improving Vehicle Detail Pages

Improving Vehicle Detail Pages

Your VDP is one of the most important aspects of your marketing. Improving your sellers notes will help your customers see the value that is included for t…

Improving Service Efficiency for the Customer

Improving Service Efficiency for the Customer

As a former service advisor for one of the busiest Chevrolet dealerships on the prairies, I know firsthand how many customer interactions frontline sta…

EXCLUSIVE WEBINAR - From First Search to Final Sale: Understanding Today's Customer Journey

EXCLUSIVE WEBINAR - From First Search to Final Sale: Understanding Today's Customer Journey

The modern customer journey has changed with the majority of decision making, price matching, and quality assurance done online before even being in the st…

Are Specials Still Hurting Your Goals?

Same Specials. New Month. Seems like we live in a repetitious cycle when it comes to approaching putting specials online. Where we sometimes would rather stick with what we are comfortable doing than taking a chance and doing something new. I previously wrote about upselling online taking the time to put some video content on your specials page. The idea that while you do not have to offer a video that shows the customer how to repair their vehicle (as that defeats the entire purpose, no?), but you can put together a 30-45 second video that explains the importance of the repair; such as bad brakes, balded tires, etc. Providing the customer a visual reminder as to why they should change their tires, etc. It is no secret that people tend to engage more with visual graphics than text. 

Have you amped up your specials page? If so, what changes if any have you seen in your appointments or upselling? 

Are Your Specials Hurting Your Goals? 

Bart Wilson

Good idea.  There are lots of opportunities to communicate service information, and video is a great medium to do it.

What are you doing at your store?

 Unlock all of the community & features  Join Now