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Jared Hamilton
From: Jared Hamilton
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Derrick Woolfson

Derrick Woolfson Business Development Manager

Exclusive Blog Posts

Add Service Value with Dealer Amenities

Add Service Value with Dealer Amenities

The 2018 Cox Automotive Car Buyer Journey reveals that about 77 percent of a dealership’s service customers think they’re being overcharged. Th…

The Service Sweet Spot

The Service Sweet Spot

Experian Automotive’s most recent market trends data for VIO, or Vehicles in Operation, tells the story of the total number of vehicles currently on …

Using Social Media to Sell Cars

Using Social Media to Sell Cars

The ever-growing, and ever-popular social media might be your salesmens best (secret) selling tool. In the age of influencers, and people getting paid to b…

New to the platform.. What is your feelings on videos = Vdp's

New to the platform.. What is your feelings on videos = Vdp's

It always seems that my reps and Corporate guys have the magic formula for VDP's. This week its videos. New week it is MORE pictures, followed by …

Geo Conquest

Geo Conquest

In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses how to approach Geo Conquesting consistently with up-to-date strategies. …

Are Specials Still Hurting Your Goals?

Same Specials. New Month. Seems like we live in a repetitious cycle when it comes to approaching putting specials online. Where we sometimes would rather stick with what we are comfortable doing than taking a chance and doing something new. I previously wrote about upselling online taking the time to put some video content on your specials page. The idea that while you do not have to offer a video that shows the customer how to repair their vehicle (as that defeats the entire purpose, no?), but you can put together a 30-45 second video that explains the importance of the repair; such as bad brakes, balded tires, etc. Providing the customer a visual reminder as to why they should change their tires, etc. It is no secret that people tend to engage more with visual graphics than text. 

Have you amped up your specials page? If so, what changes if any have you seen in your appointments or upselling? 

Are Your Specials Hurting Your Goals? 

Bart Wilson

Good idea.  There are lots of opportunities to communicate service information, and video is a great medium to do it.

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