DrivingSales Announces Results of Most Valuable Insight Award

Insights on digital retailing, predictive analytics, millennial buyers, and marketing insights competed virtually at the Most Valuable Insight event in May

Salt Lake City, UT – May 26, 2021 – DrivingSales today announced the results of the 2021 DrivingSales Most Valuable Insight Competition, which was created to foster the spirit of progress and thought leadership in the auto industry.  Finalists were asked to provide insights that would provide significant value to dealership executives.  They were selected from a competitive field of submissions by a dealer board. Each finalist competed virtually during the 2021 Most Valuable Insight Competition, May 25, 2021.

“There are so many creative innovators in our industry that we wanted to provide a special forum for uncovering insights that can create significant change and benefit, but that are often overlooked or unheralded,” said DrivingSales Founder and CEO Jared Hamilton. “This is our chance to hear from the deep thinkers among us – those who have an intuitive understanding of the automotive industry and who are constantly seeking to improve it. We congratulate the finalists, each of whose insights – whether on mobile or millennials or marketing metrics - will provide immediate value not only to the executives attending the Presidents Club, but to all dealership leaders on the look-out for smart ways to improve their operations.” 

The 2021 DrivingSales Most Valuable Insight results are: 

Winner, Most Valuable Insight: “Grasping the Urgency of Retail Automotive’s Need to Strategize for the Future Digital Ecosystem ” by Reunion Marketing.

Finalist: Automotive Ecommerce Engagement Has Increased by 5X” by Modal

Finalist: “How to Inspect Data and Reporting For Your Service Department To Increase Revenue and Customer Pay Immediately” by Fixed Ops Digital

Finalist: “Modern Retail’s Next Chapter” by Roadster

Each finalist presented their insight virtually at the Most Valuable Insight event. A panel of dealer judges scored each presentation.  The 2021 Most Valuable Insight will be presented in more detail at the 2021 DrivingSales Executive Summit held in October in Las Vegas.

The Most Valuable Insight Competition is part of a high-level line-up at the DrivingSales Presidents Club, an intimate and collaborative event. The event is designed to help an elite audience of dealership principals and general managers build the strategies they need to adapt to a changing automotive retail market – and to lead it. The event focuses on the three foundational elements of successful dealership operations – Capital, Brand and People. 

For more information about the DrivingSales Most Valuable Insight Competition, go to Most Valuable Insight 2021. 

About DrivingSales 
Founded in 2008 and dedicated to the dealer community, DrivingSales is a business intelligence and performance improvement company that delivers unbiased*, profit-building information to make automobile dealers more successful through three distinct channels: DrivingSales Data, DrivingSales University and DrivingSales Media. DrivingSales Data houses the largest database of cross-vendor, dealership performance data in the North American auto industry and provides dealerships with the most statistically accurate performance benchmarks and metrics for their marketing and technology investments. Approximately one in every three dealerships in the United States has a registered member in the DrivingSales community.

*Vendor Neutral Policy: Dedicated solely to making dealerships more profitable, while also providing benefit to automakers and the industry as a whole, DrivingSales adheres to a strict vendor neutral policy through each of its channels. This means the company only provides unbiased information, not ‘pay-to-play’ follow up services -- and never accepts payment in exchange for media coverage or lets potential advertisers dictate messaging or create bias in any of its channels.