Wilsonville Toyota, part of Alpha Auto Group, has a mantra: No Bull. To them, it’s not a marketing slogan, but a customer-focused culture that permeates their entire business model. The result is remarkable customer loyalty and a resilient and highly profitable dealership.

New and used cars have a single price, which is their lowest price. A customer stays with one person through the entire transaction. They’ve cut transaction times in half. Customers post rave reviews, and now Paul Schnell is going to share their story.

Even the highest-octane gas can't help an engine with a blown piston and being caught up chasing the latest trends might mean you’re missing that knocking in your engine. It’s time to stop pumping money into broken processes and focus on what moves the needle.

Watch this webinar to learn how to cut through the noise and focus on the most actionable opportunities within your dealership to improve processes and stop profit leaks.

Today’s customer wants options to not only search but begin the buying experience from home or from the dealership. Simply offering an off-the-shelf “DR Tool” can even increase customer frustration as they are not able to accurately calculate payments, value trade or select from in-stock vehicles.

In this webinar, learn how video enabled DR is yielding better customer experiences and real-time selection. Also we’ll go into detail on why playing the long game is key to both customer and employee retention, all while increasing PVR.

Watch the webinar below:

While dealer profitability is seemingly at risk, due to fewer parts in EVs resulting in fewer trips to the service lane, the impact of waiting too long to embrace EVs will likely inhibit revenue growth and alienate customers in the long run. As the industry becomes more electric, dealers must adjust their views to capitalize on EV opportunities that continue to drive business growth. Affinitiv studied and captured several different perspectives to gain a thorough understanding of industry impact to formulate an action plan for dealers.

Watch the webinar here:

Text is the only marketing channel with a 98% open rate. However, many businesses are unable to utilize this channel due to difficulty with regulations and logistics. So how can a business use this channel and overcome these barriers?

In this webinar, experts from Podium will be covering everything a business needs to know to get started using SMS Text messages for marketing. 

What preparations should your store be making to capitalize on an EV future? What can dealerships do to educate their staff for EV buyers? Listen to Brian Wayne of Affinitiv share actionable steps that your dealership can take to capitalize on future opportunities.

To hear more about how dealers can prepare for an EV future, don't miss this webinar: Prepare for the Future of EV

We recently sat down with Marc Hansen, Sr. Director of Field Marketing, and Isaiah Rendorio, Product Marketing Manager of Podium to discuss how dealers can engage their audience. They will be presenting more insight on a webinar on February 17. Click here to register

Car buyers and dealers are no longer speaking the same language, heck, they aren’t even on the same device half the time. 92% of consumers prefer text-based communication like text messaging or live chat, compared to traditional phone calls and emails. All the while, 42% of businesses still think their customers prefer phone calls.

In today's webinar, we discussed how your dealership can (and should) leverage text-based messaging to connect with the modern car buyer, boost customer satisfaction and save your sales reps hours each month. Watch this recording to learn more.

With twice as many consumers starting their research online versus at a dealer, people are interacting more with your brand online than in-person. Almost half of those individuals want to handle price negotiations and financing online before they even step into a dealership.

The shift to digital retail can be positive to dealers who embrace it. For those who don’t, they will ultimately lose customers. The new showroom is on a person’s device and embracing digital retail is your new offline strategy.

Watch this webinar recording to listen to Gea Robey, Internet Sales Manager at Willis Automotive, discuss the journey Willis has taken to embrace digital retail to reshape their showroom strategy.

With F&I margins on the rise, it’s easy to imagine that the current F&I process needs no improvement. But if there’s one thing that the pandemic has taught us, it’s that dealerships need to address customer demand or risk losing out.

In today's webinar, we had a great discussion with Michael Kenton, VP of Dealer Solutions at DealerPolicy. Watch the webinar recording to learn what customers are really looking for in their car-buying process, understand how adding auto insurance to the car-buying process improves the customer experience, discover how auto insurance has the potential to increase back-end gross, and identify how your dealership can best add auto insurance into the process.