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What's Important to Millennials

What's Important to Millennials

  Millennials have been labeled as many things but one of the things they look for most often in their careers might surprise you. Learn wh…

Make Full Use of Your Google My Business

Make Full Use of Your Google My Business

    Using Google My Business to its full ability will give your dealership a great marketing advantage. Utilizing the Q&A, post…

Think About the Customer Experience Broader

Think About the Customer Experience Broader

    The customer experience is much broader than the discovery or transaction portion of the experience. By understanding the detai…

How AI is Going to Change Everything

How AI is Going to Change Everything

    AI is unbelievably powerful. AI is going to make the internet look like the opening act to a play once it is on the scene. Cust…

Empower Your Employees

Empower Your Employees

     We sat down with Clint Pulver at DSES 2019 to discuss an empowered workforce. Many companies focus so heavily on the prof…

How Often Do You Perform Maintenance Tasks on Your Website?

How Often Do You Perform Maintenance Tasks on Your Website?

    We sat down with Brittney Muller to talk about maintaining your online presence. Always making sure that your website is functi…

Why You Need to Look at the Search Results

Why You Need to Look at the Search Results

  Are you aware of what the search results are? If you create a piece of content and don’t have an image then you will struggle. If y…

How Technology Helps Omnichannel

How Technology Helps Omnichannel

    Give the consumer more confidence by creating an omnichannel experience. The speed, convenience, and transparency are great. Wh…

Checklist, Champion, and Publicize

Checklist, Champion, and Publicize

    We sat down with Arnie Malham at DSES 2019 to ask him how he gets such amazing buy-in from his team. He recommends that you make …

The Impact of Improving Price Transparency

The Impact of Improving Price Transparency

    At DSES we sat down with John Rossman to talk about trust. Putting the power back into the hands of the consumer by providing the…

Creating a Seamless Transaction

Creating a Seamless Transaction

    We sat down with John Rossman at DSES to talk about how to make the touchpoints of a transaction seamless. Integrating fractional…

Go Easy on the Price Button and Aim Better

Go Easy on the Price Button and Aim Better

    We sat down with Len Short, Chairman/CEO of LotLinx, at DSES. We spoke about pricing your inventory. Dealers need to get back to …

Why We Don't Make Rules for the Few

Why We Don't Make Rules for the Few

    We sat down with Arnie Malham at DSES to discuss how his organization makes their rules. He found that they were spending more ti…

How to Move Leaders Out of Their Comfort Zone

How to Move Leaders Out of Their Comfort Zone

    Mark Brown, former Director of Sales at Grappone, talks about a program he ran for high-potential leaders. He looks for places …

Dealerships Are Not Aware of What They Can Do with Google

Dealerships Are Not Aware of What They Can Do with Google

    We sat down with Darren Shaw at DSES to learn from him about all the things going on with Google. Dealers are investing all thi…

Manager vs. Mentor

Manager vs. Mentor

    We sat down with Clint Pulver at DSES 2019 to ask him the difference between a manager and a mentor. There is always a mentor w…

Customer Lifetime Value

Customer Lifetime Value

  We sat down with Jon Rossman at DSES to see what he thinks about the challenges facing automotive today. Companies need to be looking to …

The Easiest Thing to Do to Speed Up Your Site

The Easiest Thing to Do to Speed Up Your Site

    We sat down with Britney Muller, Senior SEO Scientist at Moz, during DSES to discuss all things marketing and SEO. The speed of…

WEBINAR RECORDING - 5 Pro Tips to Beat the Competition Online and On the Lot

WEBINAR RECORDING - 5 Pro Tips to Beat the Competition Online and On the Lot

Is your business growth stuck on hold? Are you missing out on critical data that can help you make better business decisions for your dealership? Join …

Why AI is Good for the Auto Industry

Why AI is Good for the Auto Industry

  We sat down with Len Short, CEO/Founder of LotLinx, to see what his thoughts were on AI in the auto industry. He believes that deale…

Challenge Past Positions

Challenge Past Positions

  The strategies that at one time made you successful may be limitations in the future. Rethinking positions is a great way for your business…

DSES 2019 Keynote Videos

DSES 2019 Keynote Videos

If you missed DSES 2019 you missed out on amazing keynote and breakout speakers. You had to be there to gain insight and network with those on the front li…

WEBINAR RECORDING - Hyper-Local Predictions for Automotive Retail

WEBINAR RECORDING - Hyper-Local Predictions for Automotive Retail

   Amy Hughes from Experian is the 2019 winner of the Most Valuable Insight Contest. She will be presenting data on hyper-local prediction…

WEBINAR RECORDING - How Dealers Get Frontline Ready in Under Five Days

WEBINAR RECORDING - How Dealers Get Frontline Ready in Under Five Days

  Used car reconditioning is a beast if it’s not managed correctly. Too often dealers (both variable and fixed) take a back seat to recon…

WEBINAR RECORDING - How To Generate More Qualified Leads in Q4

WEBINAR RECORDING - How To Generate More Qualified Leads in Q4

  Car shoppers have a lot of questions and dealerships need to be available to answer them quickly, concisely and at scale to maximize sales. 8…

WEBINAR RECORDING - How to Optimize Your Customer Retention Program

WEBINAR RECORDING - How to Optimize Your Customer Retention Program

  Most auto dealerships do some if not all of their service marketing with their manufacturer customer/owner retention programs (ORPs). The pur…

Organic Listings are More Effective Than Paid Ads

Organic Listings are More Effective Than Paid Ads

  Being in the organic listings doesn't cost you anything. They receive 10 times the traffic that paid advertising does.  It…

What Type of Manager Are You?

What Type of Manager Are You?

  The number one contributing factor to retention is management. What kind of manager are you? The choices you do or don't make determ…

Organic Listings are Ten Times More Effective Than Paid Ads

Organic Listings are Ten Times More Effective Than Paid Ads

  Being in the organic listings doesn't cost you anything. They receive 10 times the traffic that paid advertising does.  It…

Create a Better Dealership Culture

Create a Better Dealership Culture

  Creating an environment where people can make mistakes and learn from them will enable employees to grow and win. Culture reflects leadership…

WEBINAR RECORDING - 7 Steps to Winning Customers and Securing Repeat Business

WEBINAR RECORDING - 7 Steps to Winning Customers and Securing Repeat Business

  Are you looking for ways to get more new and repeat business? The secret to acquiring and retaining more customers is to put yourself in your…

WEBINAR RECORDING - Transform Your Culture with Servant Leadership

WEBINAR RECORDING - Transform Your Culture with Servant Leadership

If employee turnover is a top concern for your dealership, one of your top priorities must be transforming your workplace culture and leadership st…

WEBINAR RECORDING - What Matters to Millennials in 2019

WEBINAR RECORDING - What Matters to Millennials in 2019

  For Millennials, there are many forces combining to complicate the car shopping process: an explosion of information sources, their overwhelm…

WEBINAR RECORDING - Digital Retailing Separating the Facts from Fiction

WEBINAR RECORDING - Digital Retailing Separating the Facts from Fiction

  It is the best of times; it is the worst of times – to be a car dealer. Rapid change is happening in our industry driven by technology,…

Submit Your Best Idea for Your Chance to Speak at DSES

Submit Your Best Idea for Your Chance to Speak at DSES

Each year, dealership employees compete on the main stage at the DrivingSales Executive Summit during the Best Idea Contest.  Competitors present thei…

WEBINAR RECORDING - The Third-Party Influence on your First Party Traffic

WEBINAR RECORDING - The Third-Party Influence on your First Party Traffic

We have historically looked for leads to determine the value a third party site is providing. But what about the referral traffic they provide, and wha…

WEBINAR RECORDING - 5 Tips for Improving Customer Engagement in Every Customer Interaction

WEBINAR RECORDING - 5 Tips for Improving Customer Engagement in Every Customer Interaction

The online and offline worlds are colliding. Customers carry pocket-sized computers everywhere they go, but that doesn’t mean that personal face-…

Welcome to The Community

Welcome to The Community

Welcome to The DrivingSales Community. Your go-to place for automotive retail information. After you have created a profile, then you can use the …

WEBINAR RECORDING - Time is Money: The Power of Omnichannel Commerce

WEBINAR RECORDING - Time is Money: The Power of Omnichannel Commerce

This exclusive DrivingSales webinar, presented by Roadster, reveals that customers are left alone every 20 minutes during the car buying process. Learn…

WEBINAR RECORDING - Developing Processes That Actually Retain Talent

WEBINAR RECORDING - Developing Processes That Actually Retain Talent

Many times a process or product is put in place to help solve a problem. A new product or process is only as good as the people who implement it. Join Jaso…

WEBINAR RECORDING - Building a Digital Marketing Game Plan for the Second Half of 2019

WEBINAR RECORDING - Building a Digital Marketing Game Plan for the Second Half of 2019

It’s Halftime… Do You Have a Winning Game Plan for the 2nd Half of 2019? In this webinar, we will review your digital marketing g…

WEBINAR RECORDING - 4 Tips to Influence Buyer Behavior

WEBINAR RECORDING - 4 Tips to Influence Buyer Behavior

    Learn how to pursue in-market car shoppers effectively. What truly motivates car shoppers to their next purchase? How should your B…

EXCLUSIVE WEBINAR - Advanced Strategies to Dominate Your Conquest Marketing

EXCLUSIVE WEBINAR - Advanced Strategies to Dominate Your Conquest Marketing

Sales and service conquest campaigns can be an effective way to attract new sales and service customer. Let’s face it, despite your best marketing ef…

Closing Rate on Internet Leads

Closing Rate on Internet Leads

A closing rate on internet leads will depend on how you are receiving those leads. If they are from your site the rate should be higher than if they are fr…

Don't Stop When Presenting Numbers

Don't Stop When Presenting Numbers

Don’t make something an objection unless it needs to be. If a customer knows how your trade process works be up front with them. Be as transpar…

Long Term Process Change will Enable Long Term Success and Profitability

Long Term Process Change will Enable Long Term Success and Profitability

How can you ensure that your dealership has profitable scenarios for the future? Looking for ways to create more profit per customer or creating new pro…

EXCLUSIVE WEBINAR - From First Search to Final Sale: Understanding Today's Customer Journey

EXCLUSIVE WEBINAR - From First Search to Final Sale: Understanding Today's Customer Journey

The modern customer journey has changed with the majority of decision making, price matching, and quality assurance done online before even being in the st…

Increase ROI with New Software Systems

Increase ROI with New Software Systems

How many times have you bought new software and were excited to unleash it on your staff only to have it be misused or mismanaged within the first month, i…

Customer Experience 101 - Give Customers a Seamless Experience

Customer Experience 101 - Give Customers a Seamless Experience

Mike Trasatti from Dealer Built talks about how today’s consumer wants to have an experience. How can you make an effortless, seamless experience fro…

Focus on Customer Experience to Get More Leads

Focus on Customer Experience to Get More Leads

  Digital Air Strike - Alexi Venneri from DrivingSales on Vimeo. Alexi Venneri from Digital Air Strike talks about providing your customers …

EXCLUSIVE WEBINAR - The 5 Biggest Online Retailing Challenges and How to Profitably Overcome Them

EXCLUSIVE WEBINAR - The 5 Biggest Online Retailing Challenges and How to Profitably Overcome Them

Online retailing is susceptible to skepticism. Even more so for large dollar items. Questioning individuals and businesses to establish trust is normal. …

Winning Over the Modern Buyer

Winning Over the Modern Buyer

In 2019 the majority of a purchase is done before the point of sale. In the past, word of mouth used to be the main instigator of marketing. While word of …

Provide a Clean Customer Experience with Consistency

Provide a Clean Customer Experience with Consistency

TrueCar - Brian Skutta from DrivingSales on Vimeo. Brian Skutta from TrueCar explains how important it is to provide customers with a clean, consisten…

EXCLUSIVE WEBINAR - The 5 Biggest Online Retailing Challenges and How to Profitably Overcome Them

EXCLUSIVE WEBINAR - The 5 Biggest Online Retailing Challenges and How to Profitably Overcome Them

Online retailing is susceptible to skepticism. Even more so for large dollar items. Questioning individuals and businesses to establish trust is normal. …

Improving the Fixed Ops Customer Experience

Improving the Fixed Ops Customer Experience

AutoLoop - Mike Sowers from DrivingSales on Vimeo.   We collected a lot of interviews at NADA2019, and we're still posting some of the hig…

How Will Digital Retailing Impact Your Dealership?

How Will Digital Retailing Impact Your Dealership?

Roadster - Michelle Denogean from DrivingSales on Vimeo. We collected a lot of footage at NADA2019, and this is one of the interviews we conducted.&nbsp…

Manheim Talk About Vehicle Acquisition Technology

Manheim Talk About Vehicle Acquisition Technology

Manheim - Derek Hansen from DrivingSales on Vimeo. We filmed quite a few interviews at NADA2019, and we're continuing to post some of this cont…

CDK Global Talks about Customer Success

CDK Global Talks about Customer Success

NADA2019 was a busy time for DrivingSales.  We collected a lot of interviews from industry experts on topics impacting dealerships today.  Dan …

Drive CEO Aaron Krane Talks About the Dealership of the Future

Drive CEO Aaron Krane Talks About the Dealership of the Future

  We collected a lot of interviews at NADA2019, and we're still releasing some of the discussions we had with industry thought leaders. …

We Talk Transparency and Digital Retailing with MAX Digital

We Talk Transparency and Digital Retailing with MAX Digital

DrivingSales conducted a lot of interviews at NADA2019.  In this clip, we sit down with Mike Cavanaugh, Executive Vice President at MAX Digital.&n…

Gubagoo Discusses Messaging and Digital Retailing

Gubagoo Discusses Messaging and Digital Retailing

  NADA2019 provided us with a rare opportunity to talk to thought-leaders from different companies about how they approach certain technologies…

automotiveMastermind Talks Predictive Analytics

automotiveMastermind Talks Predictive Analytics

We conducted a lot of interviews with thought leaders at NADA 2019, and we will be posting them in the community for the next few weeks.   I…

Advances in Inventory Management

Advances in Inventory Management

 We collected a ton of interviews at NADA, and throughout the coming weeks we'll be releasing them.  John Hensman, General Manager at Hom…

Manheim to Introduce New Personalized Digital Experience in 2019

Manheim to Introduce New Personalized Digital Experience in 2019

New offerings continue Manheim’s commitment to expanding its digital marketplace Manheim.com’s homepage, search, mobile app, Simulcast and…

We Talk Page Speed, Digital Retailing, and More with Dealer eProcess

We Talk Page Speed, Digital Retailing, and More with Dealer eProcess

  We gathered over 8 hours of interviews at NADA 2019!  Gino Cipperoni, Chief Sales Officer of Dealer eProcess was one of them.  We d…

Bill Wittenmyer on the State of the ELEAD1ONE Acquisition

Bill Wittenmyer on the State of the ELEAD1ONE Acquisition

DrivingSales captured a lot of content at NADA2019.  In the coming weeks, we'll be posting video interviews from key people in the industry. We sa…

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