Wilsonville Toyota, part of Alpha Auto Group, has a mantra: No Bull. To them, it’s not a marketing slogan, but a customer-focused culture that permeates their entire business model. The result is remarkable customer loyalty and a resilient and highly profitable dealership.

New and used cars have a single price, which is their lowest price. A customer stays with one person through the entire transaction. They’ve cut transaction times in half. Customers post rave reviews, and now Paul Schnell is going to share their story.

Today’s customer wants options to not only search but begin the buying experience from home or from the dealership. Simply offering an off-the-shelf “DR Tool” can even increase customer frustration as they are not able to accurately calculate payments, value trade or select from in-stock vehicles.

In this webinar, learn how video enabled DR is yielding better customer experiences and real-time selection. Also we’ll go into detail on why playing the long game is key to both customer and employee retention, all while increasing PVR.

Watch the webinar below:

We recently sat down with Marc Hansen, Sr. Director of Field Marketing, and Isaiah Rendorio, Product Marketing Manager of Podium to discuss how dealers can engage their audience. They will be presenting more insight on a webinar on February 17. Click here to register

With twice as many consumers starting their research online versus at a dealer, people are interacting more with your brand online than in-person. Almost half of those individuals want to handle price negotiations and financing online before they even step into a dealership.

The shift to digital retail can be positive to dealers who embrace it. For those who don’t, they will ultimately lose customers. The new showroom is on a person’s device and embracing digital retail is your new offline strategy.

Watch this webinar recording to listen to Gea Robey, Internet Sales Manager at Willis Automotive, discuss the journey Willis has taken to embrace digital retail to reshape their showroom strategy.

In today's webinar, we had a great discussion with Henry Hartung, Lead Trainer at A2Z Sync. Watch this webinar recording to discover how to use buyer motivations to help you sell more cars and increase dealer profitability.

In this webinar, we had a great discussion with Matt Weinberg, SVP of Consumer Experience at Modal. Watch this webinar recording to learn three proven strategies you can use to build trust with buyers and break the “circle of distrust"!

With dealers facing inventory and staffing challenges, it’s more important than ever before to efficiently and effectively showcase the vehicles you have, so you can get the trade-ins you want.

Watch this webinar recording to see how top dealers are leveraging low-cost, high-impact sites like Facebook Marketplace and YouTube to present their vehicles to in-market car buyers, engage car buyers first and keep the communication going until they become customers.

As average inventory levels drop to just 54% of typical levels and sales team turnover has soared to 4X the national average, dealers are searching for creative ways to overcome today’s challenges.

Watch this webinar recording to discover 3 unexpected ways dealers are using ecommerce to tackle these challenges head-on and alleviate the pressure of high turnover. You’ll leave with innovative strategies and techniques you can implement immediately to make the most of every deal, boost your team’s productivity, and increase employee retention.