With twice as many consumers starting their research online versus at a dealer, people are interacting more with your brand online than in-person. Almost half of those individuals want to handle price negotiations and financing online before they even step into a dealership.

The shift to digital retail can be positive to dealers who embrace it. For those who don’t, they will ultimately lose customers. The new showroom is on a person’s device and embracing digital retail is your new offline strategy.

Watch this webinar recording to listen to Gea Robey, Internet Sales Manager at Willis Automotive, discuss the journey Willis has taken to embrace digital retail to reshape their showroom strategy.