Wilsonville Toyota, part of Alpha Auto Group, has a mantra: No Bull. To them, it’s not a marketing slogan, but a customer-focused culture that permeates their entire business model. The result is remarkable customer loyalty and a resilient and highly profitable dealership.

New and used cars have a single price, which is their lowest price. A customer stays with one person through the entire transaction. They’ve cut transaction times in half. Customers post rave reviews, and now Paul Schnell is going to share their story.