We sat down with Steve Smythe, CEO at Market Scan, at NADA 2020 to talk about the current state of automotive and where it’s going.

“Dealers are better off when they’re transparent”

The era of your sales manager being the only one that knows truly what a car costs is gone. With everyone being able to look up and compare prices on the internet you have no choice but to be transparent with your customers. The best thing you can do to your customers is to be upfront and be completely transparent on price.

“We’re all spoiled by amazon”

When customers can’t spend time in a dealership, it’s up to the automotive industry to adapt to online retailing. We need to perfect our digital retailing processes in order to sell and deliver vehicles with as little face-to-face contact as possible.