We spent some time with Jamie Oldershaw from Dealer Rater, to talk about the unsung hero of your dealerships marketing (dealership reviews).

“Gamify the experience within your dealership of earning reviews”

Getting more reviews for your dealership can be as simple as making it a priority to your salespeople. Jamie suggests tracking who brought the most reviews in your dealership by having a leaderboard with your salespeople on it. Since your salespeople are naturally competitive with each other, that can help get your dealership reviews.

“The health benefits to responding to all reviews are numerous”

Beyond just responding to negative reviews, there are a lot of benefits to responding to every review. It helps build the relationship between you and the customer. Responding to negative reviews can repair that relationship and responding to positive reviews can “turn happy customers into loyal customers” - Jamie Oldershaw.