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Online retailing is susceptible to skepticism. Even more so for large dollar items. Questioning individuals and businesses to establish trust is normal. In our click and mortar world it is becoming more prevalent to purchase items online more than we do in person. Buying a car online is becoming the norm. Not in the purchase of the vehicle, yet, but the majority of the sales process is done online in reviews, research, and price matching. If you don’t have a clean, easy to navigate digital retailing experience it is hurting your bottom line. To establish trust you need transparent pricing, a clean online shopping experience, and then the same trust and clean customer experience in your store.
Matt Weinberg, SVP of Consumer Experience at talks about The 5 Biggest Online Retailing Challenges and How to Profitably Overcome Them. As consumers are beginning to shop online more and more it is crucial to deliver a frictionless customer experience, online and offline. Check out this great webinar for five challenges that dealerships will need to overcome in order to grow their digital retailing efforts.