We spent some time Keith Tomatore, Chief Executive Officer at iFrog Digital Marketing, to see where AI is headed in the automotive industry and where you should optimize your marketing strategy.

“AI takes away the data entry of today”

The farther we get with artificial intelligence in the industry, the more we realize how important humans are to the sales process. Where AI will come in handy is automating the simple steps that take humans too much time so we can spend our time selling instead of doing simple and time-consuming tasks.

“We don’t worry about clicks impressions and cost per. What we worry about are business outcomes.”

In marketing, it’s easy to get tunnel vision on all of your individual metrics and data. A lot of the time it’s more important to pay attention to the outcomes of those metrics and tweak processes from there. Don’t let yourself get distracted by dozens of different tiny metrics when they aren’t going to make a huge difference in the end.