At NADA 2020 we sat down with Owen Moon, CEO & Cofounder of Fixed Ops Digital, to talk about what you can do to improve your service department. Recalls are a great way to keep your service drive busy. If customers are aware of a recall and they do their own searching online then you might lose a sale. Make sure that marketing recalls is something you are doing or you will lose service visits to competitors. Having services done at the dealership is the best way to build your brand and provide value to your customers. With cars becoming more technologically advanced it is your job to market to customers the value of your store. Third parties are less likely to have the training required for newer vehicles. When someone has a service problem they want it fixed immediately. Learn how you can be there to help by watching the video.